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Tourism product evaluation achieve 2015
- 1. Tourism Product Evaluation iGIP functional time | ACHIEVE 2015
- 2. swot analysis • Strengths Source of income for the development and growth of the country • Opportunities Big pool to approach There are markets not only in big city-centres Not structured infrastructure that we can improve Big demand from Eps from other entities Easily coverage of accommodation cost Closed network –easier to spread the promoters • Weaknesses Legality of the contract Lack of knowledge in value proposition • Threats The needs that we want to cover as AIESEC are usually being outsourced from the company Fixed and not open to new things market Closed network –easier to spread the detractors
- 3. corporate market analysis • 5 top trends of the corporate market • Relevance of our product with the market --------------- • Specific target audiences of tourists that are coming more and more to Greece the latest years(Serbia, Russia, Turkey,Asian countries) • Tourism industry one of the biggest for Greece 13,7 % of the investments that are happening in the country • Rise of web apps that connect tourism(hotels, travel agencies and other industries) • Hydroplane airports have been created
- 4. value proposition • Partner : expand to new markets by young AIESEC talents With the values of AIESEC The interns know the trends of their countries and know how to attract the tourists from their countries Support + preparation(evaluation to intern and company) that AIESEC offers throughout the internship • Society: influence the unemployment rates by increasing the employment positions Support the biggest contributor to the GDP industry
- 5. our performance so far
- 6. supply and demand analysis • Asia Pacific • Serbia • Ukraine -follow up ask the cooperation numbers for IR from MCVP
- 7. sales timeline • Realize – October ,November • Matching Period – July-August • Contracts –June • Sales – March-May • Pre-sales – before March
- 8. Concerns –points to check • The hotels not usually discuss for the next touristic period when the current one has not ended (which means all the months except from autumn) • Autumn is the best period to contact them for marketing but we want autumn for the Re as well • Timeline in general is not alignment with the needs of the touristic period • Need for good research what is behind the hotels (with whom they cooperate, who we need to contact) • Contact travel agencies in the off-peak period since hotels are closed • More easy to sell to hotels that are not in the city but in seaside places around the city
- 9. plan for action steps from the functional • Research : for the timeline of the companies, the supply of Eps (check for Asia Pacific countries as well) ,which are the projects that those companies run , Proposed JD from the companies’ side Research for building knowledge on the industry: trends, rates,statistics,data Create proposal for sales
- 10. support needed from mcvp • Supply for which countries have Marketing and IR : Serbia, China , India , Japan • Legality of the contract –check for Greek version as well
- 11. Thank you
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