1.
TEAM #6
Investment Teaser

2.
Peer-to-peer carsharing Darenta was founded by Oleg Gribanov in 2014. Now it
operates in 20 countries and 121 city…
Team #6| 2Sources: vk.com; facebook.com ; linkedin.com ; darenta.ru
About Company and Team
Company information
Founded in 2014
Darenta - person-to-person carsharing
(car rental online service)
Main solutions:
ü Save money of people
ü Helps you quickly find the car in any city
ü Exclusive cars
Key facts:
ü 20 countries and 121 city
ü 653 registered cars
ü 1133 committed transactions
Team
Oleg Gribanov
CEO
• Sales manager at Ashmanov&Partners
• CEO & Founder at WWWRating
• Project head manager at Deluxe Interactive
Artyom Kritsyn
PR director
• Development director at NPO "Agency for
innovation development”
• Leader at The Youth Association of Jurists
Evgenia Spirina
Accountant
• Import manager at O'KEY group
• Buyer assistant at O'KEY group
• Analyst at Rusfinance Bank
Alexander Starostin
Strategic partner
• Managing director at Smartica
• Client Service Director at Imageland PR
• Head of FMCG practice at SPN Ogilvy PR
Contacts
Site: https://darenta.ru
https://vk.com/darenta
https://www.facebook.com/darenta.ru

3.
B2C carsharing, Car Rental and Social Networks are the main players on the Russian car
rental market. It will annually grow for 19.81% and will amount to 98,9 mln dollars by 2020
Team #6| 3Sources: wek.ru; vk.com; ok.ru; darenta.ru; crunchbase.com;
Market and Competitors
The main competitors in Russia are
AutoRenter, Delimobil and Social Networks
Latin America
USA
USA
Europe
Foreign
peer-to-peer
carsharing
Russia
Russia
Russia
Car Rental
B2C
carsharing
Social
Networks 2015 2016 2017 2018 2019 2020
+19.81%
CAGR
The size of the car rental market will grow
with 40,0 to 98,8 million dollars by 2020
* mln. $

4.
Team #6| 4Sources: darenta.ru; team’s analysis - will be introduced in future
VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Opportunity:
• to rent a car directly
from the owner, at
the lower rate, than
at agencies
(economy)
• to rent almost in any
city (wide geography)
• to rent for a long or
short period of time
(flexibility)
• to rent a car of any
class (range)
• Length of renting
(short-term, long-
term)
• Car class
(premium,
economy)
• Customer status
(person, legal
entity)
• Phone calls
• SMM
• Feed Back analytics
• Word of mouth
promotion
• Online community
• SEO, targeted adds
• Professional team
having expertize in IT, e-
commerce and
marketing
• Insource of
programming, SEO and
SMM
• Founder’s community
and early adopters
• Service support
• (website, apps)
• Staff (back office)
• Call center
• Marketing
• Commissions and taxes
• Payments to car owners
• Car owners
• Insurance
companies
• Car alarm and
tracking
systems
providers
• Owners` proposals
aggregation
• Informational support
• Payments and
contracts automation
• Service’s maintenance
and development
• Service’s promotion
• Web site
• Apps
• Social networks
• Royalty from p2p transactions
• Organization of cars supply for large events
• Long-term contracts with government institutions
and corporations
Darenta is a private cars renting marketplace operating on a buyers over market.
Thus, the success factor is the number rented cars in unit of time

5.
Darenta can receive a Skolkovo (€100.000) and Microsoft Biz (free software) grants.
Then, after achieving KPIs, attract VC funds with expertize in marketplace business…
Team #6| 5Sources: team’s analysis; Rusbase; Microsoft; Skolkovo - marketplace expertize - lowest price of funding
Investments opportunities
Equity & Lending Grants Pre-seed stage:
Seed stage:
Goal:
to attract funding to finalize the product
- €100.000 grant
(25% co-investment)
- Taxes relief
- Free online
infrastructure
- Consulting
Goal:
to attract smart money to scale the business
(VC funds/ business angels with expertize in
marketplace business)
VS.

6.
Easily scaling business model, professional team and the status of the first player
provides Darenta with competitive advantages over traditional players…
Team #6| 6Sources: linkedin.com; darenta.ru and its CEO; Rusbase; VC.ru
CEO Darenta manages two startup
projects; PR manager - leading positions in
Innovation and Jurist spheres; strong
analytical skills and strategic partners
Company depicts 653 registered cars; 1133
committed transactions; 2724 registered
users
Darenta operates, involving huge amount of
places (20 countries and 121 cities)
Construction and marketing of the Apps
were highly qualified with financial
investments of 500k rubles
Details
Company’s features
§ The qualified startup team
§ Having substantial amount of sales
(clients)
§ Export opportunities and international
business conducting
§ Adequate platform design and Apps for
IOS and Android (infrastructure)
Crucial features

7.
Both number of clients and owners will increase after every stage of investment
Team #6| 7Sources: Darenta’s analytics
Financial highlights
stage 1 stage 2 stage 3 stage 4
site revision
site revision
SEO & context
SEO optimization
mobile apps
bloggers & media
site development
SMM
SEO optimization
mobile apps
bloggers & media
site development
SMM
26%
clients
74%
23%
clients
77%
10%
clients
90%
14%
clients
86%
20% - Darenta’s fee from a deal

8.
The investment of 100 000 EUR is needed to achieve the Darenta’s KPIs…
Team #6| 8Sources: Rusbase, darenta.ru
The need for funding
EUR Total
45000
25000
25000
5000
Month 1 Month 2 Month 3 100000
15 000 15 000 15 000
25 000
25 000
25 000
Investments
Website +
Apps
60 000
9 000
1,5 million
55 000
5 000
Unique visitors
Deals
Users
Tenants
Car owners
Remarketing
SEO
Google
AdWords
Results

9.
Team #6| 9Sources: iamstartus ; Vc.ru ; darenta.ru
News and achievements
Key news
Darenta’s
achievments
News portal «I am startup» published in an
article – «А car from 1 rub per minute from
Darenta.ru»
Darenta took part in a reality show
«The business sharks»
The Rusbase’s portal about Darenta: «We built
USSR for automobiles»
The winner of exhibition Startup Expo Eurasia
1130 deals
The presence of exclusive cars
Darenta’s service is located in 20 countries
Darenta has achieved initial results, and, therefore, has attracted the attention of the
media.

10.
Our TEAM #6
Team #6| 10
Panov Vladimir
Captain
• Slide 8,9
Stachanov Daniil
• Slide 1,2,3
Zuev Alexander
• Slide 4,5
Zulyaeva Maria
• Slide 4,5
Barzagur Timur Varganov George
• Slide 6
• Slide 7,9