The document outlines the purpose, vision, and mission of a travel company aiming to provide customized travel solutions in India. It includes a market analysis, SWOT analysis, buyer personas, and a media strategy to promote travel services, emphasizing the need for partnerships and investments to enhance visibility. The conclusion highlights the challenges and necessary steps for the company's establishment in a competitive market.

1. Travel Host
YOUR OWN TRAVEL BUDDY

2. Purpose Statement
1
Agenda Overall Market Scenario
2
SWOT Analysis
3
Sentiment Analysis
4
Buyer Persona
5
Media Plan
6
Comparative Analysis
7
Execution Plan
8
Conclusion
9

3. VISION
• TO BE THE MOST TRUSTED AND
AFFORDABLE TRAVEL SOLUTION
PROVIDER IN INDIA
MISSION
• PROVIDE CUSTOMER DELIGHT AT
REASONABLE COSTS
VISION AND MISSION

4. PURPOSE STATEMENT
Provide customized
services of travel,
accommodation, food
and shopping to
people traveling to
various locations.

5. MARKET SCENARIO

6. TRENDS IN ONLINE TRAVEL SPENDS

7. MARKET SCENARIO SEGMENTATION
Holiday/ Vacation
Packages
International/Domestic
Flights
Tickets- Bus, Train,
Taxi/cab, Flights etc.
Booking- Online/Offline
Accommodation-
Homestays, Hotels,
Lodges, Shared Spaces
etc.
Services

8. S W
O T
SWOT
• Capability to cater
different types of
travel
• Advantage of Huge
labour force
• Popular Products
• Pro-Tourism
Approach
• Limited Infrastructure
makes it the Bottleneck
• Language can often be a
barrier
• Booming outsourcing
Industry and IT
• Media Attention
• Independence makes it
vulnerable
• Transitions between
different modes of
transport
• Excessive taxation in
aviation
• Hotel Industry is
Underserviced
• Increase in Crime
• Political Disturbances
increase security risk
• Hyper religious activities
are concerning
• Less availability of
infrastructure at many
destinations. (V, 2016)

9. SENTIMENTAL
ANALYSIS
Sentiment Analysis is understanding how the
customers or people feel about a certain business
or brand.
• Focus on the opinions or emotions rather than
the quantitative results.
• Collection and analyzing information in content
or social media posts that customers share on
digital media.
• Widely done with the help of Graphical User
Interface (GUI).
• The input is provided to analyzers as text and
output is obtained in the form of summary.

10. Social Buzz
Select mode of transport, type of
stay/accomodation, food and other services as
per your personal choices.
Customized Travel Packages
Explore authentic cuisines from different parts of
India by visiting traditional places.
Food Tour

12. Buyer Persona
Business People -
• Working Class People
• Age 30-50 years
• Travel for a short time.
Leisure/Adventure Travelers-
• Students, Couples, Family
• Age- can vary
• Travel for a few days to a
month
•Special Interest Travelers-
• Travel for medical purposes,
visit someone etc.

13. Media Plan
The social media plan or strategy is a plan of certain activities on
social media with an aim to achieve a certain desired result.
The mediums for promotion relevant for travel industry are-
1.Email marketing
2.Social media marketing (SMM)
3.Affiliate marketing
4.Search engine marketing (SEM)
5.Smartphone marketing- Location-based marketing, In-app
support or ads, text messages, mobile-friendly content, etc.
6.Content marketing
7.Online Advertising.(Gerritsen, 2014)

14. Campaign for Awareness (1st Quarter)
• Email Campaigns
about launching
• Emails with offers,
discounts, and
holiday packages
• Paid SEM
marketing for
better SERP
results
• Increase in CTR for
increasing visibility
• Combination of
organic and paid
promotion
• 5-7 posts a week
• Facebook,
Instagram, LinkedIn,
YouTube etc.
Social Media Search Engine Marketing Email Marketing

15. Campaign for Awareness (1st Quarter)
• Banner Ads
• Text Links
• Coupons
• AdWords
• Websites
• Videos
• Location-based
marketing
• In-app support or
ads
• text messages
• mobile-friendly
content, etc.
Smartphone marketing Online Advertising Viral Marketing
• Email Campaigns
about launching
• Emails with offers,
discounts, and
holiday packages
Viral Marketing

16. COMPARATIVE ANALYSIS

17. Travel Host
Trusted one stop solution for online booking
of accommodation, travel, food and other
services at affordable prices
Positioning
Travelers who prefer online medium
booking for their travels
Target Market
Internet users looking for
accommodation, fooding, and traveling
modes
Segmentation
USP- Trusted one-stop solution for online
booking of accommodation, travel, food, and
other services at affordable prices

18. Goibibo
Positioned as a trusted online booking
portal as well as travelling consultant
offering cheapest fares in flights, bus,
hotels etc.
Positioning
Travelers who use internet for online
transactions
Target Market
Internet users and travelers
Segmentation
USP- Cheap Fares and Packages

19. Make My Trip
Positioned as a trusted online booking
portal as well as travelling consultant
Positioning
Travelers who use internet for online
transactions
Target Market
Internet users looking for travel
booking
Segmentation
USP- Affiliation with large number of tourism entities
leading to easier bookings and effective online
booking portal

20. Yatra Online Pvt Ltd-
Positioned as an effective booking portal
providing hassle free traveling experience
Positioning
Travelers who use internet for online
transactions
Target Market
Internet users looking for travel
booking
Segmentation
USP- Effective online booking portal
due to large contacts with tourism
entities

21. Execution Plan
• Define objectives, mission, and vision
• Collect database of targeted audience
• Develop user-friendly application and website
• Partnership with hotels, resorts, restaurants, companies
with various modes of transportation
• Invite investments from independent investors,
sponsors
• Set up CRM and MIS

22. Execution Plan
• Clear legal formalities and licensing Invite
investments by collaborations of mutual benefit
with competition
• Collaboration with financial institutions for
seamless payments
• Partnership with local travel agencies in the
destination location
• Employ people experienced in travel industry field
in various roles
• Work on marketing and advertising plans

23. CONCLUSION
Travel Host is a new company and thus will have to go an extra mile to establish its
name in the market as strong competitors are already well established in the market.
• The company needs to focus on gaining high visibility for atleast an year in order
to be able to turn into a profitable company.
• Getting investors at this stage is really important for the company to ensure
enough marketing and reach for its sustainance.
• The company has to spend more on marketing and provide attractive and cheap
prices in this initial stage.
• Partnerships and collaboration with hotels, restaurants, companies providing
means of transport and other services is highly crucial in order to ensure reach in
maximum destinations in India.

24. BIBLIOGRAPHY
V, A., 2016. A Review of Indian Tourism Industry with SWOT Analysis. [Blog] Journal of
Tourism & Hospitality, Available at: <https://www.longdom.org/open-access/a-review-of-
indian-tourism-industry-with-swot-analysis-2167-0269-1000196.pdf> [Accessed 28 March
2021].
Kohli, V., 2017. Business Travel in India. [Blog] KPMG, Available at:
<https://www.fcmtravel.com/sites/default/files/2019-02/Business_Travel_in_India.pdf>
[Accessed 28 March 2021].
Gerritsen, R., 2014. What do We Know About Social Media in Tourism? A Review.
[Blog] Tourism Management Perspectives, Available at:
<https://www.researchgate.net/publication/260033314_What_do_We_Know_About_Social_M
edia_in_Tourism_A_Review> [Accessed 27 March 2021].

25. THANK YOU!!!