Cyber learning jeff cobb celisa steele
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Most organizations have as their mission to provide professional development and education, however, since the adveny of the Internet, delivering content to members has changed dramatically. Join this session if you’re interested in learning specifically about best practices for developing and managing webinars. You will also learn about pod casts and web casts and how they differ from webinars so you can choose the most appropriate format.
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Cyber learning jeff cobb celisa steele
- 1. Tagoras <inquiry> <insight> <action> Cyber Learning www.tagoras.com
- 2. Tagoras <inquiry> <insight> <action> Where are you? On a scale from Novice to Ninja… www.tagoras.com
- 3. Tagoras <inquiry> <insight> <action> Learning Objectives • Define Webinar, Webcast, and podcast. • Discuss the prevalence of e-learning among associations. • List key technology issues and questions. • Identify 5 tips to enhance learning. • Cite key reasons for why the tips matter. • List key rules for effective marketing. www.tagoras.com
- 4. Tagoras <inquiry> <insight> <action> Session Overview 1. Definitions 2. Trends 3. Technology Options 4. Delivery 5. Marketing www.tagoras.com
- 5. Tagoras <inquiry> <insight> <action> Web· i· nar Definitions noun ˈ web-uh-nahr : a live or recorded session that combines audio with presentation text or graphics (e.g., PowerPoint) Webinar Webcast Web· cast noun ˈ web-kast : a live or recorded session that combines video with presentation podcast text or graphics (e.g., PowerPoint) pod· cast noun ˈ pod-kast : recorded audio or video without presentation text or graphics; packaged for distribution (e.g., via RSS) www.tagoras.com
- 6. Tagoras <inquiry> <insight> <action> What’s the difference? Webcast Webinar Podcast + + + ✓ ✓ Collaboration + ✓- www.tagoras.com
- 7. Tagoras <inquiry> <insight> <action> What’s it good for? Seminars Panels Lunch & Learns Briefings Orientations Launches Coaching Roundtables www.tagoras.com
- 8. Tagoras <inquiry> <insight> <action> To what end? + Educate + Inform + Prospect + Support + Learn + Earn + Grow www.tagoras.com
- 9. Tagoras <inquiry> <insight> <action> E-learning Prevalence www.tagoras.com
- 10. Tagoras <inquiry> <insight> <action> Prevalence of E-learning Types 1 2 2 1 5 4 www.tagoras.com
- 11. Tagoras <inquiry> <insight> <action> Behind the Popularity of Webinars and Webcasts • Easy and inexpensive technology • Short time to market • Minimal staffing www.tagoras.com
- 12. Tagoras <inquiry> <insight> <action> Technology Options Do-It-Yourself? Adobe Connect Phone and Voice over IP? AnyMeeeting How will registration be (free version available) handled? (Integration?) Cisco WebEx How easy is it to use – for you Elluminate GoToWebinar and your members? (Test this!) iLinc MS Live Meeting How does recording work and Mikogo where are recordings hosted? ReadyTalk How are evaluations handled? What kinds of reports are available? How is support for you and your users handled? www.tagoras.com
- 13. Tagoras <inquiry> <insight> <action> Selecting Technology Full service providers typically: Handle registration/e-commerce Have experience with AMS integration Provide speaker orientation Can provide session moderator Support end users Support CE/certificates Offer videography/production services Provide marketing support www.tagoras.com
- 14. Tagoras <inquiry> <insight> <action> Learning Objective Check-in Define Webinar, Webcast, and podcast. Discuss the prevalence of e-learning among associations. List key technology issues and questions. • Identify 5 tips to enhance learning. • Cite key reasons for why the tips matter. • List key rules for effective marketing. www.tagoras.com
- 15. Tagoras <inquiry> <insight> <action> Learning down the drain 90% Source: Hermann Ebbinghaus www.tagoras.com
- 16. Tagoras <inquiry> <insight> <action> 5 Tips to Enhance Learning 1. Prune it. 2. Chunk it in 10s. 3. Stimulate the senses. 4. Remember to repeat to remember. 5. Make it active. www.tagoras.com
- 17. Tagoras <inquiry> <insight> <action> Prune It 1 www.tagoras.com
- 18. Tagoras <inquiry> <insight> <action> - Minimizes extraneous material - Exposes core concepts - Opens up time for digestion See Made to Stick. www.tagoras.com
- 19. Tagoras <inquiry> <insight> <action> Chunk It in 10s 2 www.tagoras.com
- 20. Tagoras <inquiry> <insight> <action> - Helps maintain interest - Heads off multitasking - Gives brain time to process See John Medina. www.tagoras.com
- 21. Tagoras <inquiry> <insight> <action> Hot Muffins www.tagoras.com
- 22. Tagoras <inquiry> <insight> <action> 3 3 Stimulate the Senses www.tagoras.com
- 23. Tagoras <inquiry> <insight> <action> www.tagoras.com
- 24. Tagoras <inquiry> <insight> <action> www.tagoras.com
- 25. Tagoras <inquiry> <insight> <action> Graphic Type Description Example Decorative Adds aesthetic appeal or humor Demoiselles d’ Avignon Representational Illustrates the appearance of an Screen shot of a Webinar object Organizational Shows qualitative relationships Matrix like this table Relational Shows quantitative relationships Pie chart of whose doing e-learning and who’s not Transformational Illustrates changes over time or Screen cast showing how space to create a poll in Webinar software Interpretive Makes intangible phenoma visible Diagram of how data is transformed and transmitted during a podcast Source: Clark and Mayer www.tagoras.com
- 26. Tagoras <inquiry> <insight> <action> - Aids processing in working memory - Aids retrieval from long-term memory See Richard Mayer and John Medina. www.tagoras.com
- 27. Tagoras <inquiry> <insight> <action> Remember to Repeat to Remember 4 Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember www.tagoras.com
- 28. Tagoras <inquiry> <insight> <action> - Initially, aids encoding (i.e., gets it in) - At intervals, aids retrieval (i.e., gets it out) See Hermann Ebbinghaus and John Medina. www.tagoras.com
- 29. Tagoras <inquiry> <insight> <action> Make It Active 5 www.tagoras.com
- 30. Tagoras <inquiry> <insight> <action> - Makes it about the learner - Makes it concrete and relevant - Taps prior experience and knowledge - Increases memory See Dewey, Knowles, and Medina. www.tagoras.com
- 31. Tagoras <inquiry> <insight> <action> 5 Tips to Enhance Learning 1. Prune it. 2. Chunk it in 10s. 3. Stimulate the senses. 4. Remember to repeat to remember. 5. Make it active. www.tagoras.com
- 32. Tagoras <inquiry> <insight> <action> #1 Invest in copy! Authority Social Proof Urgency WIIFM www.tagoras.com
- 33. Tagoras <inquiry> <insight> <action> #2 Find strategic partners Sponsors Member bloggers Industry bloggers Speakers www.tagoras.com
- 34. Tagoras <inquiry> <insight> <action> #3 Provide value up front Articles White papers eBooks Videos Recordings www.tagoras.com
- 35. Tagoras <inquiry> <insight> <action> #4 Plot your curve High: $136 Low: $62 www.tagoras.com
- 36. Tagoras <inquiry> <insight> <action> #5 Distinguish free from paid Inform Perform Clearly stated learning Share basic objectives information or news Increased interactivity Little or no charge to Self-checks, Q&A, chat members Pre- and/or post-session Positioned as a interactions member benefit Meaningful supporting No credit, in most materials cases Scored assessments Trained, expert presenter CE credit . www.tagoras.com
- 37. Tagoras <inquiry> <insight> <action> #6 List early, push late 4-6 Weeks Initial Push 7-Day Follow Up 2-Day Reminder Test! www.tagoras.com
- 38. Tagoras <inquiry> <insight> <action> #7 Get – and use – the data Registration polls Evals Follow up surveys Q&A records Twitter www.tagoras.com
- 39. Tagoras <inquiry> <insight> <action> #7 Get – and use – the data Registration Polls Evaluations Q & A Records Follow-up Surveys Twitter www.tagoras.com
- 40. Tagoras <inquiry> <insight> <action> Marketing Rules! 7 Marketing Power Tips 1. Invest in copy. 2. Find strategic partners. 3. Provide value up front. 4. Plot your curve. 5. Distinguish free from paid. 6. List early, push late. 7. Get – and use – the data. www.tagoras.com
- 41. Tagoras <inquiry> <insight> <action> Learning Objectives Define Webinar, Webcast, and podcast. Discuss the prevalence of e-learning among associations. List key technology issues and questions. Identify 5 tips to enhance learning. Cite key reasons for why the tips matter. List key rules for effective marketing. www.tagoras.com
- 42. Tagoras <inquiry> <insight> <action> Contact Jeff Cobb Tagoras • jcobb@tagoras.com • tagoras.com/aenc • 919.201.7460 • @tagoras Celisa Steele • csteele@tagoras.com • 919.451.0075 www.tagoras.com
Editor's Notes
- Questions are welcome as we go along; we also hope to have some time at the end of the session to dedicate to Q&A and discussion.
- It’s important to start with definitions, as these terms mean different things to different people, and we want to make sure you understand how we’re using them today. We’ve created a special page for AENC on the Tagoras Web site, and there’s a link to Jeff’s podcasting guide there.
- Association Learning + Technology is a report written by Jeff and me that looks at the state of e-learning in the association market and provides insight into how the role of e-learning in the sector may evolve in the coming years. At the core of the report is a survey of associations conducted at the end of 2010. We received 375 responses to this survey. To offer some data-driven perspective on trends, I want to highlight a few key points from that report. 77.4 percent of respondents to the 2010 survey, which formed the basis for our Learning + Technology 2011 report, said they currently use e-learning—up from 61.1 percent (so 16 percent) from the data we collected in 2008 survey. (We logged 349 responses to this question.) I’ll note that we defined e-learning broadly for that survey and report. Any activity in which a user receives instruction via a computer counts as e-learning, and so Webinars, Webcasts, podcasts, self-paced tutorials, facilitated discussions, etc., would all qualify as e-learning.
- Since we defined e-learning so broadly, we also asked of the associations already doing it what specifically were they doing, and we asked of associations who said they were going to jump into e-learning in the next 6 or 12 months what they were planning to do. Webinars and Webcasts came out on top. We didn’t differentiate between Webinars and Webcasts—the audio versus video distinction Jeff mentioned, but we did ask about real time versus recorded. Real-time Webinars and Webcasts came out on top with organizations currently delivering e-learning (82.9 percent do them) while recorded Webinars and Webcasts topped the list for organizations planning to deliver e-learning in the next 12 months (63.5 percent planned to do them). Podcasts, whether audio or video, ranked quite a bit lower, at number 5 of the 13 options we listed in the survey. 36 percent of associations currently doing e-learning said they do podcasts. So podcasts came in behind real-time and recorded Webinars and Webcasts; self-paced online courses, tutorials, or presentations; and member-only discussion boards. Podcasts look about the same for associations planning to do e-learning—podcasts tie with self-paced online courses and tutorials for fourth place. So it seems safe to say that Webinars and Webcasts are here to stay, and podcasts, while less popular, are pretty clearly a familiar fixture on the e-learning landscape. I want to mention briefly a crossbreed product that is part live Webinar and part recorded Webinar. Organizations, or with or without the help of a service provider, capture the presentation component of the Webinar or Webcast, and then replay it at scheduled times as though it were live (even though it’s recorded) and provide attendees with the same opportunities they’d have in a truly live Webinar or Webcast to ask questions, so it’s a different experience than solo viewing of an archive. We’ve heard from associations and vendors that they’re generating learner interest engagement through these crossbreed live rebroadcasts.
- Webinars are a relatively easy and inexpensive way to test the technology-enabled-learning waters. There’s often not a big technology cost for the association. Signing up for a monthly GoToWebinar license or the like doesn’t break the bank, and vendors have a wealth of resources—tips, tricks, how-tos—available. Most end users these days are pretty comfortable in a Webinar or Webcast environment or quickly pick up on how to type a question in the chat box. Webinars also typically have a short time to market. Since the basis for Webinars and Webcasts is often a conference-type lecture, it’s familiar to staff and presenters alike, and much faster than, say, self-paced online courses or CD or DVD content. Cynthia Hereth at the Restoration Industry Association talks about how she wanted to get association “on the map for some type of online learning or technology, and that’s where the Webinar creation came in.” She was able to roll out a Webinar series quickly while the association worked on developing a longer self-paced online course to help members prep for a certification exam. And in the second year she converted to two series of Webinars: Brown Bag Webinars, focused on more scientific or industry-related topics, and WorkPlace Webinars, geared to more business-related topics. Another advantage is that it’s possible to do a lot with a little in the Webinar world—although not necessarily advisable. Cynthia Hereth did all of RIA’s Webinars herself that first year—RIA is small (six staff), and her option would have been to work with volunteers, and she thought she could manage it more efficiently on her own. We know of a lot of associations where one staffer is charged with running the Webinars, and she or he gets it done. That’s not to say that some additional resources and a team-based approach wouldn’t be welcome or produce a better result, but it’s possible to get by with one just one person.
- Hold a guinea pig Webinar with your short list
- Hold a guinea pig Webinar with your short list
- Within 30 days, typically 90 percent of what you learn in a session like the ones here today, you forget. 90 percent gone. So what can you do to make your organization’s Webinars, Webcasts, and podcasts the exception, make them something that sticks? I have five tips to offer.
- In their book, e-Learning and the Science of Instruction , Ruth Colvin Clark and Richard Mayer (p. 66) recommend using words and pictures in e-learning instruction based on a survey of 11 studies that looked at test performance of students who learned from animation and narrative versus narration alone or from text and illustrations versus text alone. In all 11 comparisons, the learners who receive a multimedia lessons—so narration with animation or text and illustrations—did better on a subsequent transfer test than those who learned from words alone. Across the 11 studies the multimedia folks produced between 55 and 121 percent more correct answers on the transfer test than the word-alone folks. 89 percent was the median percentage gain. Words + graphics 55 to 121 percent more effective
- Of course, not all images are made equal. And I’m not talking about the difference between a Picasso and clipart, but rather relevance to what you’re teaching. Clark and Mayer identify six different classes of graphics.
- Related to making it active, for these tips to really make a difference for your organization, you have to put them into practice. If you deliver Webinars, Webcasts, podcasts, or other learning, then it’s a matter of walking the walk. If you rely on other instructors or presenters, as I’m guessing is the case for most of you, then you’ll need to work out a plan for these tips with your presenters.
- Related to making it active, for these tips to really make a difference for your organization, you have to put them into practice. If you deliver Webinars, Webcasts, podcasts, or other learning, then it’s a matter of walking the walk. If you rely on other instructors or presenters, as I’m guessing is the case for most of you, then you’ll need to work out a plan for these tips with your presenters.
- We can take other questions now. If there aren’t questions, we can take some time to share ideas for a plan for sharing the 5 tips for enhancing learning with your presenters and instructors.