Cyber learning jeff cobb celisa steele

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Most organizations have as their mission to provide professional development and education, however, since the adveny of the Internet, delivering content to members has changed dramatically. Join this session if you’re interested in learning specifically about best practices for developing and managing webinars. You will also learn about pod casts and web casts and how they differ from webinars so you can choose the most appropriate format.

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Cyber learning jeff cobb celisa steele

  1. 1. Tagoras<inquiry> <insight> <action> Cyber Learning www.tagoras.com
  2. 2. Tagoras<inquiry> <insight> <action> Where are you? On a scale from Novice to Ninja… www.tagoras.com
  3. 3. Tagoras<inquiry> <insight> <action> Learning Objectives • Define Webinar, Webcast, and podcast. • Discuss the prevalence of e-learning among associations. • List key technology issues and questions. • Identify 5 tips to enhance learning. • Cite key reasons for why the tips matter. • List key rules for effective marketing. www.tagoras.com
  4. 4. Tagoras<inquiry> <insight> <action> Session Overview 1. Definitions 2. Trends 3. Technology Options 4. Delivery 5. Marketing www.tagoras.com
  5. 5. Tagoras<inquiry> <insight> <action> Web· i· nar Definitions noun ˈ web-uh-nahr : a live or recorded session that combines audio with presentation text or graphics (e.g., PowerPoint) Webinar Webcast Web· cast noun ˈ web-kast : a live or recorded session that combines video with presentation podcast text or graphics (e.g., PowerPoint) pod· cast noun ˈ pod-kast : recorded audio or video without presentation text or graphics; packaged for distribution (e.g., via RSS) www.tagoras.com
  6. 6. Tagoras<inquiry> <insight> <action> What’s the difference? Webcast Webinar Podcast + + + ✓ ✓ Collaboration + ✓- www.tagoras.com
  7. 7. Tagoras<inquiry> <insight> <action> What’s it good for?  Seminars  Panels  Lunch & Learns  Briefings  Orientations  Launches  Coaching  Roundtables www.tagoras.com
  8. 8. Tagoras<inquiry> <insight> <action> To what end? + Educate + Inform + Prospect + Support + Learn + Earn + Grow www.tagoras.com
  9. 9. Tagoras<inquiry> <insight> <action> E-learning Prevalence www.tagoras.com
  10. 10. Tagoras<inquiry> <insight> <action> Prevalence of E-learning Types 1 2 2 1 5 4 www.tagoras.com
  11. 11. Tagoras<inquiry> <insight> <action> Behind the Popularity of Webinars and Webcasts • Easy and inexpensive technology • Short time to market • Minimal staffing www.tagoras.com
  12. 12. Tagoras<inquiry> <insight> <action> Technology Options Do-It-Yourself? Adobe Connect  Phone and Voice over IP? AnyMeeeting  How will registration be (free version available) handled? (Integration?) Cisco WebEx  How easy is it to use – for you Elluminate GoToWebinar and your members? (Test this!) iLinc MS Live Meeting  How does recording work and Mikogo where are recordings hosted? ReadyTalk  How are evaluations handled?  What kinds of reports are available?  How is support for you and your users handled? www.tagoras.com
  13. 13. Tagoras<inquiry> <insight> <action> Selecting Technology Full service providers typically:  Handle registration/e-commerce  Have experience with AMS integration  Provide speaker orientation  Can provide session moderator  Support end users  Support CE/certificates  Offer videography/production services  Provide marketing support www.tagoras.com
  14. 14. Tagoras<inquiry> <insight> <action> Learning Objective Check-in  Define Webinar, Webcast, and podcast.  Discuss the prevalence of e-learning among associations.  List key technology issues and questions. • Identify 5 tips to enhance learning. • Cite key reasons for why the tips matter. • List key rules for effective marketing. www.tagoras.com
  15. 15. Tagoras<inquiry> <insight> <action> Learning down the drain 90% Source: Hermann Ebbinghaus www.tagoras.com
  16. 16. Tagoras<inquiry> <insight> <action> 5 Tips to Enhance Learning 1. Prune it. 2. Chunk it in 10s. 3. Stimulate the senses. 4. Remember to repeat to remember. 5. Make it active. www.tagoras.com
  17. 17. Tagoras<inquiry> <insight> <action> Prune It 1 www.tagoras.com
  18. 18. Tagoras<inquiry> <insight> <action> - Minimizes extraneous material - Exposes core concepts - Opens up time for digestion See Made to Stick. www.tagoras.com
  19. 19. Tagoras<inquiry> <insight> <action> Chunk It in 10s 2 www.tagoras.com
  20. 20. Tagoras<inquiry> <insight> <action> - Helps maintain interest - Heads off multitasking - Gives brain time to process See John Medina. www.tagoras.com
  21. 21. Tagoras<inquiry> <insight> <action> Hot Muffins www.tagoras.com
  22. 22. Tagoras<inquiry> <insight> <action> 3 3 Stimulate the Senses www.tagoras.com
  23. 23. Tagoras<inquiry> <insight> <action> www.tagoras.com
  24. 24. Tagoras<inquiry> <insight> <action> www.tagoras.com
  25. 25. Tagoras<inquiry> <insight> <action> Graphic Type Description Example Decorative Adds aesthetic appeal or humor Demoiselles d’ Avignon Representational Illustrates the appearance of an Screen shot of a Webinar object Organizational Shows qualitative relationships Matrix like this table Relational Shows quantitative relationships Pie chart of whose doing e-learning and who’s not Transformational Illustrates changes over time or Screen cast showing how space to create a poll in Webinar software Interpretive Makes intangible phenoma visible Diagram of how data is transformed and transmitted during a podcast Source: Clark and Mayer www.tagoras.com
  26. 26. Tagoras<inquiry> <insight> <action> - Aids processing in working memory - Aids retrieval from long-term memory See Richard Mayer and John Medina. www.tagoras.com
  27. 27. Tagoras<inquiry> <insight> <action> Remember to Repeat to Remember 4 Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to Remember www.tagoras.com
  28. 28. Tagoras<inquiry> <insight> <action> - Initially, aids encoding (i.e., gets it in) - At intervals, aids retrieval (i.e., gets it out) See Hermann Ebbinghaus and John Medina. www.tagoras.com
  29. 29. Tagoras<inquiry> <insight> <action> Make It Active 5 www.tagoras.com
  30. 30. Tagoras<inquiry> <insight> <action> - Makes it about the learner - Makes it concrete and relevant - Taps prior experience and knowledge - Increases memory See Dewey, Knowles, and Medina. www.tagoras.com
  31. 31. Tagoras<inquiry> <insight> <action> 5 Tips to Enhance Learning 1. Prune it. 2. Chunk it in 10s. 3. Stimulate the senses. 4. Remember to repeat to remember. 5. Make it active. www.tagoras.com
  32. 32. Tagoras<inquiry> <insight> <action> #1 Invest in copy!  Authority  Social Proof  Urgency  WIIFM www.tagoras.com
  33. 33. Tagoras<inquiry> <insight> <action> #2 Find strategic partners  Sponsors  Member bloggers  Industry bloggers  Speakers www.tagoras.com
  34. 34. Tagoras<inquiry> <insight> <action> #3 Provide value up front  Articles  White papers  eBooks  Videos  Recordings www.tagoras.com
  35. 35. Tagoras<inquiry> <insight> <action> #4 Plot your curve  High: $136  Low: $62 www.tagoras.com
  36. 36. Tagoras<inquiry> <insight> <action> #5 Distinguish free from paid Inform Perform Clearly stated learning Share basic objectives information or news Increased interactivity Little or no charge to  Self-checks, Q&A, chat members Pre- and/or post-session Positioned as a interactions member benefit Meaningful supporting No credit, in most materials cases Scored assessments Trained, expert presenter CE credit . www.tagoras.com
  37. 37. Tagoras<inquiry> <insight> <action> #6 List early, push late  4-6 Weeks Initial Push  7-Day Follow Up  2-Day Reminder  Test! www.tagoras.com
  38. 38. Tagoras<inquiry> <insight> <action> #7 Get – and use – the data Registration polls Evals Follow up surveys Q&A records Twitter www.tagoras.com
  39. 39. Tagoras<inquiry> <insight> <action> #7 Get – and use – the data Registration Polls Evaluations Q & A Records Follow-up Surveys Twitter www.tagoras.com
  40. 40. Tagoras<inquiry> <insight> <action> Marketing Rules! 7 Marketing Power Tips 1. Invest in copy. 2. Find strategic partners. 3. Provide value up front. 4. Plot your curve. 5. Distinguish free from paid. 6. List early, push late. 7. Get – and use – the data. www.tagoras.com
  41. 41. Tagoras<inquiry> <insight> <action> Learning Objectives  Define Webinar, Webcast, and podcast.  Discuss the prevalence of e-learning among associations.  List key technology issues and questions.  Identify 5 tips to enhance learning.  Cite key reasons for why the tips matter.  List key rules for effective marketing. www.tagoras.com
  42. 42. Tagoras<inquiry> <insight> <action> Contact Jeff Cobb Tagoras • jcobb@tagoras.com • tagoras.com/aenc • 919.201.7460 • @tagoras Celisa Steele • csteele@tagoras.com • 919.451.0075 www.tagoras.com

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