Sales Presentation 9 01 09

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PureHD Product Summary

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Sales Presentation 9 01 09

  1. 1. <ul><li>PURE HIGH DEFINITION | YOUR HDTV EXPERTS </li></ul><ul><ul><li>PureHD Ltd. delivers a stunningly pure, 100% High Definition programming experience to hotels with a robust and scalable set of features that serve the economy to luxury class. No longer do hotel’s need a traditional VOD provider to manage their televisions. </li></ul></ul><ul><ul><li>PureHD delivers an unparalleled HDTV experience that hoteliers and guests expect and deserve. </li></ul></ul>Thomas Pullen, President PureHD Inc. #978-261-3222 [email_address]
  2. 2. Mission Statement <ul><li>PureHD’s mission is to revolutionize the North American hotel guest room TV experience through the delivery of robust, flexible, manageable, and cost effective 100% HDTV Programming solutions to the hospitality marketplace </li></ul>
  3. 3. Product & Positioning <ul><li>HD Solution for Hotels </li></ul><ul><ul><li>Cable or Satellite delivered content (programming) </li></ul></ul><ul><ul><ul><li>Core Package - 36 Channels of HDTV programming at competitive standard definition prices </li></ul></ul></ul><ul><ul><ul><li>150+ HD channels available </li></ul></ul></ul><ul><ul><li>Robust “ VOD Vendor-Like ” hotel service features </li></ul></ul><ul><ul><li>IPTV upgradeable </li></ul></ul><ul><li>24/7 NOC monitoring of head-end </li></ul><ul><ul><li>Remote management and maintenance capabilities for all channels, minimize truck rolls </li></ul></ul><ul><li>Turn-Key HDTV Conversions </li></ul><ul><ul><li>Installation partners for complete head-end and in-room HDTV installations </li></ul></ul><ul><li>Simple Pricing </li></ul><ul><ul><li>CAPEX or Leasing/rental options (3, 5 or 7 yr) </li></ul></ul>PRICE NUMBER OF HD CHANNELS LodgeNet 10-12 HD channels $23-40K World Cinema 20 HD channels $0 CAPEX Rental BulkTV 8-12 HD channels $40K PureHD 40 HD channels $0 CAPEX Lease Or $39K Differentiation by 100% HD Programming ( CAPEX or Lease option )
  4. 4. Partners <ul><li>Experienced Team </li></ul><ul><ul><li>Leading industry executives with over 50 years of industry experience </li></ul></ul><ul><ul><li>Technical thought leadership and proven operations </li></ul></ul><ul><li>Well Capitalized </li></ul><ul><ul><li>Strong balance sheet, millions in working capital </li></ul></ul><ul><ul><li>$50 MM in lease/rental financing for hotel solutions </li></ul></ul><ul><li>Integrator License </li></ul><ul><ul><li>DISH Networks Integrator with transport rights to enable bulk discounts for large deployments </li></ul></ul><ul><li>Strong Partners </li></ul><ul><ul><li>Supported by SolutionINC’s 24/7 state-of-the-art NOC and remote gateway tools </li></ul></ul><ul><ul><li>Leveraging Video Propulsion’s transcryption and transcoding technologies </li></ul></ul><ul><ul><li>Utilizing a nationwide network of DISH Networks trained and certified field support partners led by Media Masters and SEG </li></ul></ul>
  5. 5. Core System Features <ul><li>Welcome Channel </li></ul><ul><ul><li>Return branding and main page to hotels </li></ul></ul><ul><ul><li>Enable Web control of main page </li></ul></ul><ul><li>Electronic Program Guide </li></ul><ul><ul><li>Scrolling guide </li></ul></ul><ul><ul><li>Monitored and maintained </li></ul></ul><ul><ul><li>Updated when new channels are added </li></ul></ul><ul><li>Dedicated hotel channels </li></ul><ul><ul><li>On site digital storage </li></ul></ul><ul><ul><li>Remote management and scheduling of hotel channel assets </li></ul></ul><ul><ul><li>Web uploading of content </li></ul></ul><ul><ul><li>Text and video capacity </li></ul></ul><ul><li>Meeting Board Channel </li></ul><ul><ul><li>List of conference room meetings, etc.. </li></ul></ul><ul><ul><li>Web interface to type in text </li></ul></ul>
  6. 6. Optional System Features <ul><li>Pay-Per-Day Services </li></ul><ul><ul><li>With upgraded guest room set-back-box </li></ul></ul><ul><ul><li>Two Channel ring options </li></ul></ul><ul><ul><ul><li>Starz movie channels </li></ul></ul></ul><ul><ul><ul><li>Adult channels </li></ul></ul></ul><ul><li>Interactive Program Guide </li></ul><ul><ul><li>With upgraded guest room set-back-box & remote </li></ul></ul><ul><ul><li>Truly interactive guide allowing guest navigation and channel selection </li></ul></ul><ul><li>In-Room Controls/Energy Management </li></ul><ul><ul><li>With upgraded guest room set-back-box & remote </li></ul></ul><ul><ul><li>The set-back-box can support Control4, Lutron, LifeWare, Crestron, and other (s) </li></ul></ul><ul><li>MPEG4 to MPEG2 </li></ul><ul><ul><li>For Legacy HDTVs installed prior to 2009 PureHD offers a head-end or in-room solution to enable MPEG2 services </li></ul></ul>
  7. 7. Optional Network Design Core Components Video: Coax / QAM Control: Ethernet/IP Required: Mini PCI WIFI in Enseo WiFi Back Channel Coax Distribution Coax Distribution Enseo HD2000 VLAN QAM HDTV IP with VLAN Port ----- Cisco AP with Antenna ---- IP Ethernet Wired Enseo HD2000A WIFI QAM HDTV IP Control via WIFI
  8. 8. Programming <ul><li>More HD Channels than Any Provider </li></ul><ul><ul><li>Over 150 HDTV channels available today </li></ul></ul><ul><li>More International Channels </li></ul><ul><ul><li>Nearly 100 International and Foreign Language Channels </li></ul></ul><ul><li>Regional Sports </li></ul><ul><ul><li>Every local FOX sports affiliate and other regional sports channels, MANY in HD </li></ul></ul><ul><li>Satellite Radio </li></ul><ul><ul><li>Access to over 64 satellite radio channels that can be streamed to an HDTV channel </li></ul></ul><ul><li>Public/Private Rights </li></ul><ul><ul><li>Ability to deliver HD packages to bars, restaurants, meeting rooms, common areas, and back-of-house locations </li></ul></ul>
  9. 9. Service & Support <ul><li>Remote Management Tools </li></ul><ul><ul><li>Remote management gateway. HD transcryption device SNMP enabled and linked to gateway tools </li></ul></ul><ul><ul><li>Channel restoration time <10 minutes </li></ul></ul><ul><li>24/7 NOC - Nationwide service coverage </li></ul><ul><ul><li>Nationwide highly trained and DISH Networks certified field service professionals </li></ul></ul><ul><li>Multiple SLA Options </li></ul><ul><ul><li>Unmanaged = monitoring and remote/local support are T&M </li></ul></ul><ul><ul><li>Remote Managed = monitoring and remote support included, local support T&M </li></ul></ul><ul><ul><li>Total Coverage = 100% Warrantee and Maintenance Coverage </li></ul></ul><ul><li>24/7/365 Remote Monitoring </li></ul><ul><li>24/7/365 Remote Maintenance/ Channel Restoration </li></ul>Ensures Optimal Customer Uptime <ul><li>Tier 1 Support </li></ul><ul><li>Tier 2 Support </li></ul><ul><li>Remote Support with Site Assistance </li></ul><ul><li>Warranty/On-Site Repair </li></ul>Delivers Complete Turn-Key Support Solution <ul><li>Tier 3 Support </li></ul><ul><li>Tier 4 Support </li></ul>PureHD REMOTE SUPPORT STRUCTURE
  10. 10. National Field Service Network <ul><li>Nationwide Network of highly trained, DISH Networks certified field technicians </li></ul><ul><li>National partner leads with secondary local layer if necessary </li></ul><ul><li>Same teams that install, maintain sites </li></ul><ul><li>Extensive hotel expertise, many run by ex-On Command, SpectraVision and LodgeNet operations executives </li></ul>Media Masters Sayerville,New Jersey MicroComm Communications Anchorage, AK Satellite Engineering Group Kansas City, MO
  11. 11. System Design <ul><li>Coax HD or Cat5e/6 IPTV Solution </li></ul><ul><li>Uses Head-End Transcryption Technology </li></ul><ul><ul><li>Pro:Idiom coax </li></ul></ul><ul><ul><li>Pro:Idiom IPTV </li></ul></ul><ul><li>Simple guest remote control </li></ul><ul><li>MPEG2 and MPEG4 TV’s supported </li></ul><ul><li>DISH Networks & Cable HD content supported </li></ul><ul><li>No hidden costs for future analog channel upgrades </li></ul><ul><li>Advanced Integration with Connectivity Panels, Audio Systems, Satellite Radio Content and more </li></ul>PureHD Confidential & Proprietary
  12. 12. <ul><li>United States Products </li></ul><ul><ul><li>DISH Network solution for hotels over coax </li></ul></ul><ul><ul><li>CableCo Solution with Pro:Idiom over coax </li></ul></ul><ul><li>DISH Networks Solution </li></ul><ul><ul><li>Key product, 36 channel 100% HD Pro:Idiom solution </li></ul></ul><ul><ul><li>Solution will also have EPG, Hotel Channel, and Welcome Channel </li></ul></ul><ul><ul><li>Can provide a mixed SD/HD line-up per hotels request for specific channels </li></ul></ul><ul><ul><li>Complete remote monitoring and maintenance functionality </li></ul></ul><ul><ul><li>Sales or Rental/Lease to market, 5-7 year deals </li></ul></ul><ul><li>CableCo Solution </li></ul><ul><ul><li>24 HD Channel solution, Pro:Idiom encryption linked to block of standard definition channels </li></ul></ul><ul><ul><li>Solves Cable Company’s Pro:Idiom problem </li></ul></ul><ul><ul><li>Take programming hand-off from Cable Company at Demarc and deliver HDTV programming over Coax with Pro:Idiom to the guest room </li></ul></ul><ul><ul><li>Perform all remote monitoring and maintenance of head-end </li></ul></ul>United States Products
  13. 13. <ul><li>Canada Product – Cable Partnerships/Satellite </li></ul><ul><ul><li>Delivering transcrypting services to cable companies, operations inside the Demarc </li></ul></ul><ul><ul><li>Device is 24 channel floodgate ( future 8-12 channel option ) with remote support services </li></ul></ul><ul><li>Rogers Cable </li></ul><ul><ul><li>Integrated solution, Rogers owns customer, finances entire solution </li></ul></ul><ul><ul><li>Four sites underway for proposals and installations </li></ul></ul><ul><li>EastLink Cable </li></ul><ul><ul><li>Nova Scotia, Newfoundland, & PEI </li></ul></ul><ul><ul><li>Finalizing a Rogers-like relationship </li></ul></ul><ul><ul><li>Establishing beta site </li></ul></ul><ul><li>Bell XpressVu </li></ul><ul><ul><li>Nationwide satellite distribution utilizing DISH Networks technology, leveraging US skills </li></ul></ul><ul><ul><li>Setting key beta site targets </li></ul></ul>Canadian Product
  14. 14. System/Pricing/Financing <ul><li>Commercial Grade 1.2 M Fiberglass Dishes </li></ul><ul><li>Snow covers or heated Dishes for certain climates </li></ul><ul><li>RG11 backbone cabling </li></ul><ul><li>Remote monitoring gateway </li></ul><ul><li>Commercial grade satellite STBs </li></ul><ul><li>Locals delivered via Dish (manageable) </li></ul><ul><li>Battery backup, minimize power disruptions </li></ul><ul><li>PDUs to support remote hard rebooting of gear </li></ul><ul><li>Flexible programming options from DISH or Cable </li></ul>OUR SYSTEM OUR PRICE / FINANCING <ul><li>CAPEX Options include </li></ul><ul><ul><li>Unmanaged head-ends </li></ul></ul><ul><ul><li>Managed head-ends </li></ul></ul><ul><ul><li>Total System Support w/ warranty </li></ul></ul><ul><li>LEASING/RENTAL </li></ul><ul><ul><li>3-5-7 Year options </li></ul></ul><ul><ul><li>Competitive rates </li></ul></ul>DEFINITIVE HOTEL PRICING CONTACT Thomas Pullen #978-261-3222 or [email_address]

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