1. Building Communities through Digital Publishing Innovations
NotionPath Executive Summary
Presented by David McKnight, Principal, NotionPath, LLC
Building Custom Subscription Based Solution to build membership
A Portal Solution to support: Newsletter, membership, Magazine, Periodical, References,
Standards,eBooks Blog all to drive Engagement and Monetize Content
Supported on any device, fully branded for your organization and your staff can maintain!
NotionPath, LLC Copyright 2013
3. Industry Challenge
80% of Associations Publishers…will see
Digital Product sales outpace Print sales in 3
years.
*Source 2012 RSI & DCL Survey of 162 Associations & Publishers
34% ARE THERE TODAY*
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5. Specific Challenges
Disruptive Transitions
Content Silos
New Revenue Sources
Protect/Improve/Grow Relevance
Innovative Ideas/Solutions
Staff Paralyzed with Options
Understanding the Vendor Landscape
Better Own Your Brand
Evolution of Organization and Technologic Competency
Create Meaningful Connections with Younger Generations
NotionPath, LLC Copyright 2013
6. NotionPath Solutions
Strategic Planning
Content Strategy Building Innovative content solution
to Engage and Inform.
Execution Management
Coaching/Mentoring
Building Relevance, Revenue and
Project Management Member Value for all Generations
Technical Assistance
What they want
RFP Development and Review
When the want it
Executive/Board Support
How they want to consume it
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7. NotionPath Advisory Panel
Powered by Team of Advisors:
Publishing Ivar Nelson Publishing Consultant for Associations
Research Roger Phelps Principle, Phelps Research
Strategic Planning Patrick Below CEO Consulting Services
Content Management Mark Coe CEO Coe Truman
Social Media Jason Weaver CEO, Shoutlet
Social Community Rob Wenger CEO HigherLogic
XML, Online Content Mark Gross CEO, DCL,
XML Authoring Pradeep Jain President icTech,
XML CMS David Durand CEO, Tizra, Inc
Video, Events Tony Lorenz CEO bxb, Online
Event Community Jordan Schutz CEO Pathables
Learning Management Philip Forte CEO, Blue Sky Broadcasting
Association Membership Trish Hudson President, Melos Institute
NotionPath, LLC Copyright 2013
8. Our Approach
Our Belief: Each NotionPath client has unique needs and
resources available to leverage digital publishing innovation.
Our engagement goal is..
1. Focus 10% on planning, 80% on execution and 10% on reviewing and adjusting.
2. Integration of these process and tactics managed by the team.
3. Facilitate a process of collaborative decision making using rapid agile
development, managed risk and quick to market solutions.
a. Create Quick Decision Making Processes
b. Manage Risk
c. Clear Communications at all Levels
d. Continuous Feedback Loop to Pivot as needed * Lean StartUp
4. Establish Clear Vision and Strategy to lead Vendors – not be led
a. Clarity helps to select the right vendors
b. Well defined goals to hold vendors accountable
5. Clear Measurable Goals with ROI target of One year or less
NotionPath, LLC Copyright 2013
9. Our Approach
LaunchPathTM – Readiness assessment
Conduct a deep discovery process to understand your current Content EcoSystem,
your team and their skills, and a market scan of your members and greater
community.
GuidePathTM – Ongoing Execution Management
On-Call and ongoing and scheduled meeting times with Board, Executives and Staff
focused on execution management , driving innovation and results. Meetings can be
a combination of on-site, on the phone or using Skype or other online tools.
NotionPath, LLC Copyright 2013
10. Our Approach
InnovationPathTM – Foster Innovative Process
Innovation Workships and Special Projects with a defined scope of work and time
frame serving in the capacity of Project Leader, Coach or team member to match the
resources available by clients. David McKnight will coordinate NotionPath team and
be responsible for our execution on deliverables.
ePubCMS – Custom Subscription and Membership Website
Our focus is on building Subscription based Website and membership solutions that
clients own and custom to their needs to generate:
* Relevance
* New Revenue Streams
* Creating value for your members, clients and customers.
* Content Marketing to engage, provide value and generate leads
A solution you own, supported on any device, fully branded for your organization
and your staff can maintain!
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11. LaunchPath™
LaunchPathTM Methodology
Feedback, Budget, People, Content,
Resource Planning Process, Distribution
Discover
Feedback Define
Laucnh
Execution
Ideation and Content Strategy
Collaborative Development
Decision Making
Report Develop
Challenges,
Opportunities,
Strategy & Tasks
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12. LaunchPath™
Process:
• 3 to 6 Week Process
• Meet with Major Stakeholders (Phone, Onsite, Skype)
• Leadership
• Staff
• Members
• Current Providers
• Deep Analysis of Content Ecosystem
• Market/Industry/Membership Analysis
Deliverables:
• Content Strategy Assessment
• Digital Product Innovation Suggestions
• Large and Small ideas
• Profit and Value Creation focused
• Focused on Solutions with an ROI of a year or less
• Written “Actionable” Report
• Feedback Summary and Next Steps Identified
NotionPath, LLC Copyright 2013
15. CustomPath™
We can provide custom solutions for your Digital Publishing
needs. Each CustomPathTM project will included a Defined
Statement of Work (SOW), NotionPath team and Client Team
resource commitments and a Time to completion. Here are just
some of they types of CustomPathTM engagements possible:
• Deep Market Research
• Value Proposition, Lead Generation, Monetization –
Bundling, Pricing
• Strategy Planning & Content Strategy
• Project Management
• RFP Development
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16. Use Case
Transportation Research Board
Opportunity: As the world leading authority
on roads and highway
construction wish to find ways
to reach a more international audience.
Challenge: TRB principle source of fresh content was their annual conference
that created over 6,000 presentation. Printed version were
expensive to produce and ship, DVD version only has marginal
appeal as it still contained all of the material and pricing required
each DVD cost hundreds of dollars.
Outcome: Moving to an online solution with the ability to sell content in
bundles (tracks) and in micro-transactions – a presentation
at a time create new affordable products. Because all content
was discoverable online, yet with full access controls, the website
quickly become the leading website for transportation research.
In the first year of publishing online it attracted over 60,000
unique
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17. Use Case
American Society of Pension Professional & Actuaries
Opportunity: Leading publication on ERISA legislations
over 6,000 pages of material, and anticipated government will be
making multiple changes a year thus a digital online version would
bring new value and significant market opportunity.
Challenge: Author wanted to “own” publication process to retain brand and
preferred to use Microsoft Word and PDF files. Converting to HTML
was time consuming and expensive.
Outcome: Created an new workflow solution and online Publishing CMS to
rapidly make updates to content. All cross links could be maintained
and access control provided in a batch update process starting with
Quarterly updates and moving to monthly updates in 2014. Expected
Revenues to increase from $500,000 to over $1,000,000 in two years.
NotionPath, LLC Copyright 2013
18. Use Case
International Association for the Study of Pain
Opportunity: As the worlds leading authority on Pain
IASP see an opportunity to reach a larger audience,
new markets on a global scale. Potentially exploring new Learning
Management and certification/educational solutions.
Challenge: The vast majority of IASP thought leadership
is in the form of print. Staff has little experience with digital distribution
and most content is in silos of publications, conferences,
Journal, education, and marketing.
Outcome: This is a two or three year project with the 1st year devoted to defining
their needs, getting staffing in place to own the solutions and identify
vendors – Online PubCMS solution and eBook Conversion and Distribution
providers. Year two will be building a world class online platform to be
a central repository of all content and directing readers to other systems
for eCommernce, Learning Management, Webinar, Conferences, and
Website for membership information. Year 2.5 to three will focus on
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19. Contact Information
David McKnight
Principal
NotionPath, LLC
www.NotionPath.com
608-695-8438
David@NotionPath.com
Twitter @NotionPath
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