1. Know Where They Stand
AENC Government Affairs Symposium
presented by: John L. Rustin
Executive Director
NC FreeEnterprise Foundation
www.ncfef.org
2. North Carolina’s Political & Policymaking
Arena is in the Midst of Dramatic Change
We live in a highly volatile political state
GOP controls the NCGA for the first time in over 100 years;
GOP-drawn district maps; an incumbent Governor not
running for reelection; NC in the national spotlight
“Old Guard” in the legislature has vanished
In 2010, 1/3 of the NC Senate and 1/4 of the NC House
were freshman lawmakers;
In 2012, already 10 open seats in the NC Senate and 31
open seats in the NC House;
Have to “work” all members, not just those at the top,
…and in order to work them, you have to know them.
3. Keep in mind…
A primary job of elected officials is to solve problems
In that context, consider this:
All problems are emotional;
All solutions are technical;
All decisions about how to solve problems are political.
“Politic” = shrewd or prudent in practical matters; tactful; diplomatic.
“How is this decision going to impact ME personally?”
To lobby effectively, you must indentify the primary areas of influence
that impact a lawmaker’s decision-making process and then work to
direct those areas of influence, as best you can, in order to reach your
objective.
4. Influences on elected officials:
Strong Personal Conviction
Personal Experience Occupation
Family/Friends Chamber Leadership
Caucus Roommate/Seatmate
Constituents
…once you know, you have a place to start, but it is important to evaluate
areas of influence from an objective and non-emotional standpoint – you
may need to step back from the battle for a moment.
6. District/Voter Profiles
Who is your audience?
Where do they live? How do they think?
How do they vote?
7. Where to get information?
NC State Board of Elections: www.ncsbe.gov
NC General Assembly (redistricting): www.ncleg.net
US Census Bureau: www.census.gov
Federal Election Commission: www.fec.gov
PR & Campaign Consultants
…other sources
9. QUESTIONS
&
COMMENTS
Know Where They Stand
AENC Government Affairs Symposium
presented by: John L. Rustin
Executive Director
NC FreeEnterprise Foundation
www.ncfef.org
Editor's Notes
Basnight/Rand dynasty no longerNew leadership takes a different approach – do not “rule with an iron fist” - much more likely to poll the caucus and follow the will of the majorityIn order to practically and effectively influence all the members, you have to expand your toolbox of influence.
Presentation about William Wilberforce, the British Parliamentarian who was instrumental in abolishing the slave trade in England – he realized at the time it was going to be impossible to change public policy (the law) because the will did not exist in Parliament to do so (for a variety of reasons). Instead, he focused his efforts on changing public opinion with the goal of eventually changing public policy. PUBLIC OPINION EFFECTS PUBLIC POLICYThe two are inextricably linked.For a different example, where Public Policy has effected Public Opinion, we can look at the State Lottery – for years I worked on this issue, and over time an extremely broad coalition was built of public policy groups, think tanks, state associations, notable community and state leaders from all points on the political spectrum. – had to match the resources at our disposal with the needs we had. A lot of STRATEGY…Relative cost in time and money of changing public opinion versus changing public policy is often exponential. Instead of working with a finite number of policymakers as your audience, you are working with over 6 million registered voters in the state, and millions more who are not registered to vote.
“In the building” direct lobbying is very different from grassroots lobbying and influencing public opinion - the latter often operates much more like a campaignIn order to influence public opinion, you must know your issues and your audience. As candidates do when they are running for office, you need to know the demographics of the district, understand electoral tendencies, conduct public opinion research, determine the best way to reach the voters or those who will influence their lawmakers, compose your messages around what resonates most effectively with them, etc.1 on 4 voters in NC is unaffiliated – highly unpredictable, volatile, always changing; rarely find a large block of monolithic voters
Another example is to look at federal and state-level campaign finance reports for the lawmakers you are trying to influence to identify large political donors, as those individuals are likely to have substantial sway with an elected official.