18. DECIDING FACTORS
Agency specialty type
Awards won
Quality & content of
agency website
Search engine results
Info from searches on
marketing websites
General unattributable
awareness
Recommendation from
another incumben agency
Industry trade body
Advice or recommendation
from a marketer
Advice or recommendation
from a colleague
Timely approach by
an agency
Introductory service
Other
19. How Many Agencies Were Considered?
Percentage of companies that looked into number of agencies
6% 1 agency
looked into
12%
3%
looked into
10+ agencies
1%
looked into
9 agencies
looked into
2 agencies
2% 8 agencies
looked into
8%
looked into
6 agencies
39%
12% 5 agencies
looked into
looked into
3 agencies
17% 4 agencies
looked into
47. Chris Bennett | CEO
Sources:
www.RSWUS.com
Lebron James: Keith Allison | Flickr
Times Square: Héctor de Pereda | Flickr
Boxing: familymwr | Flickr
Toy story: TooMuchDew | Flickr
Sue Sylvester: Loren Javier | Flickr
@ChrisBennett
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