What is viral Marketing? and how it will help to grownup your business?

2. FREEDOM 251

3. VIRAL MARKETING
• VIRAL MARKETING DESCRIBES ANY STRATEGY THAT ENCOURAGES INDIVIDUALS TO PASS ON
A MARKETING MESSAGE TO OTHERS, CREATING THE POTENTIAL FOR EXPONENTIAL GROWTH
IN THE MESSAGE'S EXPOSURE AND INFLUENCE.
• LIKE VIRUSES, SUCH STRATEGIES TAKE ADVANTAGE OF RAPID MULTIPLICATION TO EXPLODE
THE MESSAGE TO THOUSANDS, TO MILLIONS.

4. INFORMATION
• VIRAL MARKETING DEPENDS ON A HIGH PASS-ALONG RATE FROM PERSON TO PERSON.
• IF A LARGE PERCENTAGE OF RECIPIENTS FORWARD SOMETHING TO A LARGE NUMBER OF
FRIENDS, THE OVERALL GROWTH SNOWBALLS VERY QUICKLY.
• IF THE PASS-ALONG NUMBERS GET TOO LOW, THE OVERALL GROWTH QUICKLY FIZZLES.

5. VIRAL MARKETING/MARKETING BUZZ
• THESE ARE BUZZ WORDS REFERRING TO MARKETING TECHNIQUES THAT USE PRE-EXISTING
SOCIAL NETWORKS TO PRODUCE,
- INCREASES IN BRAND AWARENESS
- OR TO ACHIEVE OTHER MARKETING OBJECTIVES SUCH AS PRODUCT SALES
• CAN BE DELIVERED BY,
- WORD OF MOUTH
- OR ENHANCED BY THE NETWORK EFFECTS OF THE INTERNET

6. VIRAL MARKETING MAY TAKE THE FORM OF..
• VIDEO CLIPS
• INTERACTIVE FLASH GAMES
• E-BOOKS
• BRANDED SOFTWARE
• IMAGES
• TEXT MESSAGES
• PRODUCT

7. MARKETER GOAL
•THE ULTIMATE GOAL OF MARKETERS INTERESTED IN CREATING
SUCCESSFUL VIRAL MARKETING PROGRAMS IS TO CREATE VIRAL
MESSAGES THAT APPEAL TO INDIVIDUALS.

8. ELEMENTS OF VIRAL MARKETING STRATEGY
• GIVES AWAY PRODUCTS OR SERVICES
• PROVIDES FOR EFFORTLESS TRANSFER TO OTHERS
• SCALES EASILY FROM SMALL TO VERY LARGE
• EXPLOITS COMMON MOTIVATIONS AND BEHAVIOURS
• UTILIZES EXISTING COMMUNICATION NETWORKS
• TAKES ADVANTAGE OF OTHERS RESOURCES

9. VIRAL MARKETING OF FREEDOM 251
• FREEDOM 251 IS OFFICIALLY LAUNCHED ON 18 FEBRUARY
• THEN IT SPREAD LIKE A FIRE THROUGH SOCIAL NETWORKING SITES
• ON THE1ST DAY OF LAUNCH FREEDOM 251 GET OVER SIX LAKH HITS PER SECOND ON ITS
WEBSITE ON THE FIRST DAY WHICH UNBELIEVABLE AND WEBSITE CRASH DOWN
• FREEDOM 251 CONFORM 30,000 REGISTRATION ON DAY 1
• ON 21ST FEBRUARY, FREEDOM 251 HAS CROSSED 7 CRORE HITS ON IT’S OWN WEBSITE
• TIME MAGAZINE, INTERNATIONAL BUSINESS TIME , BBC HAS PUBLISHED REPORT ON
FREEDOM 251

10. THANKS FOR LISTENING, HAVE A NICE DAY