SMM key elements

1. Social Media Marketing

2. Social Media Marketing
• Social media marketing refers to the process of gaining website traffic
or attention through social media sites.
• Social media has become a platform that is easily accessible to
anyone with internet access.
• Social media marketing (SMM) is a form of Internet marketing that
utilizes social netwroking websites as a marketing tool.

3. The Five Key Elements of Social Media

4. Viral marketing
• Viral marketing is a business strategy that uses existing social
networks to promote a product.
• Its name refers to how consumers spread information about a
product with other people in their social networks, much in the same
way that a virus spreads from one person to another.
• The basis of viral marketing is in the spread of information by word-
of-mouth but modern technology has allowed the viral effect to
include many Internet-based platforms as well.

5. Who uses viral marketing?
• Viral marketing is useful as a stand-alone marketing tool or as a part
of a larger campaign that uses multiple kinds of marketing.
• It is especially attractive to smaller businesses or companies because
viral marketing can be a cheaper alternative to traditional marketing
efforts.

6. Major Players : India

7. Top 7 Social Media Marketing Trends Dominating 2016
1. Less is more, better is better.
2. A shift is happening in platform dynamics.
3. Live streaming is getting bigger.
4. Buy buttons are becoming more common.
5. New applications are changing social interaction.
6. We’re seeing a push for more personalization.
7. We’re getting broader app functionality.