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GO SOCIAL
GROW LOCAL
INTRODUCING PROPERTY PULSE: SOCIAL BROKER
WHY FACEBOOK?
•1.2 Billion active users on Facebook
•Approximately ½ between the ages 26-54
•Fastest growing age group is 55 and older
•Spending and average of 90 minutes a day
•97% of time on social is spent on Facebook
•48% Log on to Facebook everyday
WHY PROPERTY PULSE?
•Track your leads
•Know what works
•Grow your business
WHY BROKERS NEED PROPERTY PULSE
Referrals
Repeat
Business
Recruit and
Retain
Agents
Reputation
Management
GROW YOUR NETWORK Your
Clients
Their
Friends
Their
Friends’ Friends
^
Referrals/Repeat Busin
LIKES MATTER
Referrals/Repeat Business
• Objective is to get into your
client’s newsfeed
• Then you can market to them
continuously – for free
EVERYONE WANTS ACCESS
•Let your clients search the
entire MLS
•Variable lead capture tells you
what they search
•Automatically alert of new
listing
Referrals/Repeat Business
LISTINGS, OPEN HOUSES
•Promote your brokerage
listings across your entire
team
•Protect the listing agent by
routing leads automatically
Referrals/Repeat Business
DESPERATELY SEEKING SELLERS
Embedded lead
capture will help you
generate listing by
providing a search of
recent homes sales in
the neighborhood.
Recent Home Sales
Referrals/Repeat Business
SCHOOL AND COMMUNITY
INFO
NAR reports school and
community information
or more important to a
buyer than the specs of
their next home.
LOCATION LOCATON LOCATION
Referrals/Repeat Business
WHY BROKERS NEED PROPERTY PULSE
Referrals
Repeat
Business
Recruit and
Retain
Agents
Reputation
Management
RECRUIT AGENTS
•Use social media to
find more agents
•Show how you are a
progressive broker
Recruit/Retain Agents
RETAIN YOUR BEST AGENTS
Busy Agents? No problem
• Automatic marketing posts and
listing alerts
• Build their Facebook presence for
them – INSTANTLY!
• Route and manage leads to your top
producers
Recruit/Retain Agents
WHY BROKERS NEED PROPERTY PULSE
Referrals
Repeat
Business
Recruit and
Retain
Agents
Reputation
Management
DELIVER A
CONSISTENT
BRAND
REPUTATION – LOOK GOOD
Reputation Management
JUST LISTED
•Display your offices listings
across your entire network –
show how big you are!
•Remind past clients how you
promoted their listings – get
repeat business
Reputation Management
WHY BROKERS NEED PROPERTY PULSE
Referrals
Repeat
Business
Recruit and
Retain
Agents
Reputation
Management

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Go Social Grow Local

  • 1. GO SOCIAL GROW LOCAL INTRODUCING PROPERTY PULSE: SOCIAL BROKER
  • 2. WHY FACEBOOK? •1.2 Billion active users on Facebook •Approximately ½ between the ages 26-54 •Fastest growing age group is 55 and older •Spending and average of 90 minutes a day •97% of time on social is spent on Facebook •48% Log on to Facebook everyday
  • 3. WHY PROPERTY PULSE? •Track your leads •Know what works •Grow your business
  • 4. WHY BROKERS NEED PROPERTY PULSE Referrals Repeat Business Recruit and Retain Agents Reputation Management
  • 5. GROW YOUR NETWORK Your Clients Their Friends Their Friends’ Friends ^ Referrals/Repeat Busin
  • 6. LIKES MATTER Referrals/Repeat Business • Objective is to get into your client’s newsfeed • Then you can market to them continuously – for free
  • 7. EVERYONE WANTS ACCESS •Let your clients search the entire MLS •Variable lead capture tells you what they search •Automatically alert of new listing Referrals/Repeat Business
  • 8. LISTINGS, OPEN HOUSES •Promote your brokerage listings across your entire team •Protect the listing agent by routing leads automatically Referrals/Repeat Business
  • 9. DESPERATELY SEEKING SELLERS Embedded lead capture will help you generate listing by providing a search of recent homes sales in the neighborhood. Recent Home Sales Referrals/Repeat Business
  • 10. SCHOOL AND COMMUNITY INFO NAR reports school and community information or more important to a buyer than the specs of their next home. LOCATION LOCATON LOCATION Referrals/Repeat Business
  • 11. WHY BROKERS NEED PROPERTY PULSE Referrals Repeat Business Recruit and Retain Agents Reputation Management
  • 12. RECRUIT AGENTS •Use social media to find more agents •Show how you are a progressive broker Recruit/Retain Agents
  • 13. RETAIN YOUR BEST AGENTS Busy Agents? No problem • Automatic marketing posts and listing alerts • Build their Facebook presence for them – INSTANTLY! • Route and manage leads to your top producers Recruit/Retain Agents
  • 14. WHY BROKERS NEED PROPERTY PULSE Referrals Repeat Business Recruit and Retain Agents Reputation Management
  • 15. DELIVER A CONSISTENT BRAND REPUTATION – LOOK GOOD Reputation Management
  • 16. JUST LISTED •Display your offices listings across your entire network – show how big you are! •Remind past clients how you promoted their listings – get repeat business Reputation Management
  • 17. WHY BROKERS NEED PROPERTY PULSE Referrals Repeat Business Recruit and Retain Agents Reputation Management