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Leveraging Closed Captions
and Transcripts
CJ Johnson
VP, Product
3Play Media
Matt Bochniak
Multimedia Specialist
Johns Ho...
‣ 3Play Media + Kaltura/MediaSpace captioning
‣ Use cases and benefits
‣ Johns Hopkins University: Challenges & strategies...
About 3Play Media
‣ Captioning + transcription + subtitling
‣ MIT spinout in 2007
‣ 800+ customers in higher ed, enterpris...
About 3Play Media
‣ Captioning + transcription + subtitling
‣ MIT spinout in 2007
‣ 800+ customers in higher ed, enterpris...
Products & Services
Captioning
Subtitling
Transcription
Transcript Alignment
API
Video Search Plugins
Interactive Transcript
Captioning with Kaltura KMC
‣ Automated workflow
from KMC
‣ Flexible turnaround
‣ Auto post-back
‣ Instant compatibility
w...
Captioning with MediaSpace
‣ Role-based approval
workflow
‣ Turnaround selection
‣ Auto post-back
‣ Built-in interactive t...
Use Cases & Benefits
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensiti...
Poll #1
Matt Bochniak
Johns Hopkins University
Engineering for Professionals
JHU-Engineering for Professionals (EP)
• Part-Time graduate engineering program
• Eleven fully online Master’s degrees
• W...
EP’s Kaltura
• Over 5,600 videos currently in our catalog
• Average run time for each video is 15 minutes
• Most videos ar...
Current Closed-Captioning
• 3PlayMedia does all of EP’s captioning
• EP closed captions all videos in an online
course whe...
Challenges
• In the future, all schools may be required to
add captions to all online video content
• Estimated cost for E...
Strategy
• Captioning responsibilities delegated across
instructional technology staff
– Multimedia staff support instruct...
Poll #2
Wendy Collins
Vice President, Digital Strategy
Infobase Learning
By the Numbers
# of Full Videos 20,000+
# of Video Segments 350,000+
# of Producers 850+
# of Subjects 40+
# of Views 100 ...
Anthropology
Archival Films & Newsreels
Area Studies Art & Architecture Biology
Business & Economics
Careers & Job Search
...
Playback Integration Tools Search Accessibility
Player Features Embed Code Playlist Tool Basic Search Any Platform
Dynamic...
2001 2006 2009 2012
Primary
Format
VHS DVD
Streaming
& DVD
Streaming
% Captioned <30% 50% 65% 98%
Time 6 months 4 months 2...
General
Enhancements
Search
Improvements
New Features
Phase 1
Phase 2
Phase 3
Captions Transcripts Printing
Search Within ...
Q&A
CJ Johnson
VP, Product
3Play Media
Matt Bochniak
Multimedia Specialist
Johns Hopkins University
Wendy Collins
VP, Digi...
Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning
Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning
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Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

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CJ Johnson from 3Play Media spoke with Matt Bochniak from Johns Hopkins University and Wendy Collins from Infobase Learning about how they are leveraging closed captions, subtitles, and transcripts in higher education. The presentation was given at Kaltura Connect 2014.

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Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

  1. 1. Leveraging Closed Captions and Transcripts CJ Johnson VP, Product 3Play Media Matt Bochniak Multimedia Specialist Johns Hopkins University Wendy Collins VP, Digital Strategy Infobase Learning
  2. 2. ‣ 3Play Media + Kaltura/MediaSpace captioning ‣ Use cases and benefits ‣ Johns Hopkins University: Challenges & strategies ‣ Infobase Learning: Searchable captions & interactive transcripts ‣ Q&A Agenda
  3. 3. About 3Play Media ‣ Captioning + transcription + subtitling ‣ MIT spinout in 2007 ‣ 800+ customers in higher ed, enterprise, government, media ‣ Based in Cambridge, MA
  4. 4. About 3Play Media ‣ Captioning + transcription + subtitling ‣ MIT spinout in 2007 ‣ 800+ customers in higher ed, enterprise, government, media ‣ Based in Cambridge, MA ‣ 50+ mutual Kaltura customers
  5. 5. Products & Services Captioning Subtitling Transcription Transcript Alignment API Video Search Plugins
  6. 6. Interactive Transcript
  7. 7. Captioning with Kaltura KMC ‣ Automated workflow from KMC ‣ Flexible turnaround ‣ Auto post-back ‣ Instant compatibility with interactive transcript
  8. 8. Captioning with MediaSpace ‣ Role-based approval workflow ‣ Turnaround selection ‣ Auto post-back ‣ Built-in interactive transcript
  9. 9. Use Cases & Benefits ‣ Accessibility for deaf and hard of hearing ‣ For ESL viewers ‣ Flexibility to view in noise-sensitive environments ‣ Search ‣ Reusability ‣ Navigation, better UX ‣ SEO/discoverability ‣ Used as source for translation
  10. 10. Poll #1
  11. 11. Matt Bochniak Johns Hopkins University Engineering for Professionals
  12. 12. JHU-Engineering for Professionals (EP) • Part-Time graduate engineering program • Eleven fully online Master’s degrees • Worldwide program • 1,965 students enrolled in online courses last year
  13. 13. EP’s Kaltura • Over 5,600 videos currently in our catalog • Average run time for each video is 15 minutes • Most videos are audio-over-narrated presentation • Example video
  14. 14. Current Closed-Captioning • 3PlayMedia does all of EP’s captioning • EP closed captions all videos in an online course when a student enrolled in that course makes a formal request for accommodations or by faculty request.
  15. 15. Challenges • In the future, all schools may be required to add captions to all online video content • Estimated cost for EP to complete this in FY 15 is approximately $325,000
  16. 16. Strategy • Captioning responsibilities delegated across instructional technology staff – Multimedia staff support instructional designers, who then assist faculty with captioning – All new online courses, as well as online courses going through redesign should be captioned
  17. 17. Poll #2
  18. 18. Wendy Collins Vice President, Digital Strategy Infobase Learning
  19. 19. By the Numbers # of Full Videos 20,000+ # of Video Segments 350,000+ # of Producers 850+ # of Subjects 40+ # of Views 100 million + # of Customers 2,000+ schools & libraries # of Users 13 million +
  20. 20. Anthropology Archival Films & Newsreels Area Studies Art & Architecture Biology Business & Economics Careers & Job Search Communication Computers & Technology Criminal Justice Earth Science Education English & Language Arts Environmental Science Family & Consumer Sciences Geography Guidance & Counseling Health History Mathematics Music & Dance Philosophy & Religion Physical Science Political SciencePsychologySociology Technical Education World Languages Nursing World Cinema
  21. 21. Playback Integration Tools Search Accessibility Player Features Embed Code Playlist Tool Basic Search Any Platform Dynamic Bitrate LMS Integration Sharing Tools Search Assist Any Device HD Quality LibGuides Custom Clip Tool Search Filters From Anywhere Mobile Optimized MARC Records Content Widgets Search Widgets Closed Captions 16:9 & 4:3 Players Discovery Tools Citation Tool XML Gateway Interactive Transcripts
  22. 22. 2001 2006 2009 2012 Primary Format VHS DVD Streaming & DVD Streaming % Captioned <30% 50% 65% 98% Time 6 months 4 months 2-3 months 2-3 days Cost $500/Title $500/Title $400/Title $100/Title Titles/Year 600 (100 with CC) 600 (300 with CC) 700 (500 with CC) 5,000 (All with CC)
  23. 23. General Enhancements Search Improvements New Features Phase 1 Phase 2 Phase 3 Captions Transcripts Printing Search Within Search Across Search Relevancy Custom Clips50+ Languages Auto-Generated Tags
  24. 24. Q&A CJ Johnson VP, Product 3Play Media Matt Bochniak Multimedia Specialist Johns Hopkins University Wendy Collins VP, Digital Strategy Infobase Learning

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