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10 Tips for Implementing Accessible Online Media

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In 2016, it is more critical than ever to make your online media accessible: recent lawsuits and updated legal standards are expanding the reach of captioning, transcription, and video description requirements.

In this webinar, Janet Sylvia, Web Accessibility Group Leader and Web Accessibility Trainer, and Lily Bond from 3Play Media will go through 10 tips for implementing accessible online media at your institution. Looking at several different scenarios, they will discuss actionable strategies to help you find a solution that will work for you.

This presentation will cover:

Legal requirements, lawsuits, and standards for online media accessibility
What is required to make a video accessible?
Choosing an accessible video player, platform, or lecture capture system
Prioritizing which content to make accessible
Workflows for captioning, transcription, and video description
Budgeting and building a policy for accessible online media

Published in: Technology
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10 Tips for Implementing Accessible Online Media

  1. 1. 1 10 Tips for Implementing Accessible Online Media Janet Sylvia Web Accessibility Trainer www.3playmedia.com twitter: @3playmedia live tweet: #a11y  Type questions in the window during the presentation  Recording of presentation will be available for replay  To view live captions, please click the link in the chat window Lily Bond 3Play Media Director of Marketing lily@3playmedia.com
  2. 2. OLC Workshops of Interest to You • Special discounts available for OLC Members! April 13 – 15, 2016 - Designing with Accessibility in Mind – 3 Day Workshop http://onlinelearningconsortium.org/learn/workshops
  3. 3.  Introduction to Accessible Online Media  10Tips for Implementing Accessible Online Media  5Tips for Administrators and Policy Makers  5Tips for Media Creators
  4. 4.  “ Accessible means a person with a disability is afforded the opportunity ▪ to acquire the same information, ▪ engage in the same interactions, and ▪ enjoy the same services as a person without a disability ▪ in an equally effective and equally integrated manner, ▪ with substantially equivalent ease of use.  The person with a disability must be able to obtain the information as fully, equally and independently as a person without a disability.” Settlement Agreements, US Dept of Education
  5. 5.  MediaTypes  Audio-only ▪ Podcast ▪ Lecture Series ▪ Public Service Announcements  Video-only ▪ VideoTutorial  Audio andVideo ▪ Audio-narrated PowerPoint ▪ Streaming Video ▪ Lecture Capture
  6. 6.  MediaTypes  Audio-only ▪ Podcast ▪ Lecture Series ▪ Public Service Announcements  Video-only ▪ VideoTutorial  Audio andVideo ▪ Audio-narrated PowerPoint ▪ Streaming Video ▪ Lecture Capture  DisabilityTypes  Hearing  Visual  Motor  Cognitive
  7. 7.  Audio only  TextTranscript (of spoken word)  Video only  Video Description (of key visual elements)  Text  Audio andVideo  Closed Captions  TextTranscript andVideo Description (i.e. Descriptive TextTranscript) ▪ Or Audio Description  Accessible Media Player
  8. 8.  Everyone involved in design, development and delivery of online media, including:  Administrators  Digital Media Developers  Faculty and Instructors  Instructional Designers  TechnologyTeams  Procurement Personnel  Website Developers  etc.
  9. 9.  Civil Rights Legislation  Americans with DisabilitiesAct (ADA)  21st Century Communications andVideo AccessibilityAct (CVAA)  Section 504 of Rehabilitation Act  Standards and Guidelines  FCC Quality Requirements  Section 508 Standards  Web Content Accessibility Guidelines (WCAG) 2.0  Laws of your home state, province, territory, country
  10. 10.  National Assoc of the Deaf (NAD) vs. Harvard, and MIT (2015)  Failed to provide captioning, accurate captions and text transcripts  Note: content housed on both internal and external sites  NAD vs. Netflix (2010)  Inaccessible video  Note: Settlement states Netflix qualifies as a place of public accommodation (internet) even though no physical structure
  11. 11.  Goals andTargets  Standards for Compliance  Scope: Websites, Online Courses, Internal and External Servers  Who is Responsible  Monitoring  Delivery Milestones  Accessibility Contacts  Implementation Plan  Available to all personnel
  12. 12.  Consistent Across Organization  Knowledgeable about Accessibility Policy  Policy Distribution Campus-wide  Support forWho is Responsible  Budget and Resource Allocation
  13. 13.  Captioning andTranscription Services  Training for Who is Responsible  Funding Options (may include)  Line item on Department Budget  Database of Accessible Online Media  Fellows Program Stipend  Grants for Captioning Costs  Line item on Grant-funded Projects  Personnel Hours  Procurement Bids to Secure Best Rates  Purchase Captioned Video
  14. 14.  Need  Accommodation request  Required by individuals with disabilities  Mission critical  Content  Video best format for content delivery  Video quality worth time and expense  Audience: high enrollment or limited audience  Access  Production date  Date of last access  Most recently accessed  Most frequently accessed  Lifespan of video
  15. 15. 17 5 Tips for Media Creators
  16. 16. 1. Choose an Accessible Media Player 18
  17. 17. 19 Ideally, an accessible media player should provide the ability to: • Add closed captions • Add transcripts & video description (i.e., descriptive text transcripts) • Add audio description tracks • Support a sign language track (*Level AAA) Further, it should: • Have full functionality using a keyboard • Have sufficient color contrast • Allow the user to customize the player What Should It Have?
  18. 18. Players with Accessibility Support 20 This is not an exhaustive list; instead, it is a list of players providing accessibility support and working to improve the accessibility of their players. Able Player JW Player Video.js (Brightcove) YouTube (HTML5 Version) Kaltura Mediasite BBC iPlayer PayPal OzPlayer Acorn Player
  19. 19. Able Player 21
  20. 20. Other Accessibility Features to Consider 22 • Integrations with vendors • Search plugins • HTML5 vs Flash (Consider this w/ YouTube embeds) • Tab index order • Positioning of captions to not obscure content on the screen
  21. 21. 2. Challenges & Solutions for Inaccessible Players 23
  22. 22. Challenge | Captions • Challenge: Video player does not provide the ability to add a captions track • Solution 1: Open captions • Solution 2: Interactive Transcript • Solution 3: Publish the video in 2 places so that people who need captions can view them (i.e., a privately listed YouTube video w/ an SRT or WebVTT track) 24
  23. 23. Challenge | Text Transcripts/Description • Challenge: Video player does not provide the ability to add a text transcript or text video description • Solution 1: Paste the transcript on the page hosting the video • Solution 2: Link to the transcript from the video description, video page, or course page • *Note: “SHOW MORE” link in YouTube description is not accessible to screen readers. Place link to transcript at the top of your description. 25
  24. 24. Side Bar: What does that look like? • Video description included in a text transcript: 26
  25. 25. Challenge | Audio Description Track • Challenge: Video player does not provide the ability to add a video/audio description track. • Solution 1: Paste or link to a text video description • Solution 2: Include video description in the transcript • Solution 3: Have the speaker in the video verbalize a description of what they are doing/any visually relevant information when the video is recorded • Solution 4: Publish a second version using a free player that supports audio description by request 27
  26. 26. Challenge | Sign Language* • Challenge: Video player does not support a sign language track (*Level AAA) • Solution: Record sign language video to play side-by- side by request • Solution: Publish a second version of the video on a free player that does support sign language (like Able Player) by request 28
  27. 27. Challenge | Keyboard Controls • Challenge: Video player requires use of a mouse • Solution: Publish a keyboard accessible version of the video using free, open-source video players like JW, YouTube, HTML5, or Able Player (by request). 29
  28. 28. Challenge | Auto Play • Challenge: Mobile/social video • Solution: Publish video with open captions! If you’re using Facebook, just add an SRT file & automatically play the video with captions. • Bonus: it’ll be accessible to everyone! 30
  29. 29. Challenge | Automatic Captions • Challenge: Video plays with automatic captions, isn’t that enough? 31 • Solution: NO!! Edit them or upload accurate captions! Think about Harvard & MIT!
  30. 30. 3. Develop a Manageable DIY Process 32
  31. 31. Consider Accessibility Before Recording 33 • Verbally describe visual elements whenever possible • Read from a script • Use a high quality microphone • Remember that narrated PowerPoint presentations need captions, too!
  32. 32. Use YouTube for Captioning 34 YouTube provides a great starting point for captioning • Create transcript and set timings, then download SRT file for use in other video platforms • Upload video to YouTube and download SRT file of automatic captions to edit
  33. 33. Consider In-House and Outsourcing 35 Having a vendor on hand can be valuable. Consider: • DIY for short files and longer turnaround • Outsourcing urgent files and long files
  34. 34. Quality Standards 36 Make sure your student workers, staff, (and vendors) are held to high quality standards. • Training students in best practices is critical • Consistency between workers is built by developing a set of standards • Grammar & punctuation are not to be ignored
  35. 35. 4. Build Accessibility into Your Workflow 37
  36. 36. 38 Accessibility should never be a final consideration! • Think about accessibility beforehand • Many tips from the DIY section apply! • Verbalize descriptions in video whenever possible • Use a high quality microphone • Read from a script • Leave time for captioning & transcription! • (It takes 5-6x real time, plus time for a quality review) • Test, test, test!
  37. 37. 39 If you’re using a vendor: • Make sure you’re getting the most out of it! Talk to them! • Integrations automate the workflow • If you have a strong IT team, consider developing a custom automated workflow via APIs • Ask what extra tools they provide (search, editor, cheat sheets, etc.) • How do they ensure quality? Remember, you’re at risk, not them!
  38. 38. 5. Captioning Videos You Don’t Own 40
  39. 39. 41 Captioning vs. Copyright • Captioning is arguably fair use • Transformative • Nature of work • Amount & substantiality • Effect on market value • Teaching & Accessibility are listed as exemplary fair use in the Copyright Act
  40. 40. 42 Captioning vs. Copyright • The courts are likely to air on the side of accessibility • However, there is no case law for captions/© • There is case law for digitizing books • Possible caveat: DRM • Take away: Caption it, but make sure legal counsel has your back!
  41. 41. How to Caption Videos You Don’t Own 43 <script type="text/javascript” src="http://www.youtube.com/iframe_api"></script> <iframe id="myytplayer" type="text/html" width="580" height="435” src="http://www.youtube.com/embed/S521VcjhvMA?enablejsapi=1&html5=1"></iframe> <script src="http://static.3playmedia.com/p/projects/11666/files/313663/embed.js?plugin=captions&settings=width:580,skin:dark,overlay: false,searchbar:true& player_type=youtube&player_id=myytplayer" type="text/javascript"></script>
  42. 42.  5Tips for Administrators and Policy Makers  1. Legal Requirements  2. Accessibility Policy  3. Administrative Buy-in  4. Budget and Resources  5. Prioritization Plan  5Tips for Content Creators  1. Choose an Accessible Media Player  2. Challenges and Solutions for Inaccessible Players  3. Develop Manageable DIY Process  4. Build Accessibility into Workflow  5. CaptioningVideosYou Don’t Own
  43. 43. 45 Presenters Janet Sylvia Web Accessibility Trainer Lily Bond 3Play Media Director of Marketing lily@3playmedia.com Q&A Upcoming Webinars:  Mar 31: The Legal Year in Review: Digital Access  Mar 10: Quick Start to Captioning  Mar 17: Quick Start to Video Search  Apr 7: Road to Corporate Accessibility You can register for these free webinars at: www.3playmedia.com/webinars/ Please type your questions into the window in your control panel. A recording of this webinar will be available for replay.

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