1 
Quick Start to Captioning 
August 28, 2014 at 2:00pm ET 
Presenter 
Tole Khesin 
tole@3playmedia.com 
Tel: (617) 764-51...
Agenda 
‣ Introduction to captioning 
‣ Benefits 
‣ Accessibility laws 
‣ Captioning products + services 
‣ Q&A 
2
What Are Captions (1/6)? 
‣ Text that has been time-synchronized with the media 
‣ Captions convey all spoken content as w...
What Are Captions (2/6)? 
‣ Originated in the early 1980s from an FCC mandate for broadcast TV 
4
What Are Captions (3/6)? 
Terminology 
‣ Captions vs. Transcript 
5
What Are Captions (4/6)? 
Terminology 
‣ Captions vs. Transcript 
‣ Captions vs. Subtitles 
6
What Are Captions (5/6)? 
Terminology 
‣ Captions vs. Transcript 
‣ Captions vs. Subtitles 
‣ Closed vs. Open Captions 
7
What Are Captions (6/6)? 
Terminology 
‣ Captions vs. Transcript 
‣ Captions vs. Subtitles 
‣ Closed vs. Open Captions 
‣ ...
9 
Benefits of Captions (1/7) 
‣ Accessibility for deaf and hard of hearing 
48 Million 
Americans with some hearing loss
10 
Benefits of Captions (2/7) 
‣ Accessibility for deaf and hard of hearing 
‣ SEO
11 
Benefits of Captions (3/7) 
‣ Accessibility for deaf and hard of hearing 
‣ SEO 
‣ Better comprehension 
‣ Flexibility...
12 
Benefits of Captions (4/7) 
‣ Accessibility for deaf and hard of hearing 
‣ SEO 
‣ Better comprehension 
‣ Flexibility...
13 
Benefits of Captions (5/7) 
‣ Accessibility for deaf and hard of hearing 
‣ SEO 
‣ Better comprehension 
‣ Flexibility...
14 
Benefits of Captions (6/7) 
‣ Accessibility for deaf and hard of hearing 
‣ SEO 
‣ Better comprehension 
‣ Flexibility...
15 
Benefits of Captions (7/7) 
‣ Accessibility for deaf and hard of hearing 
‣ SEO 
‣ Better comprehension 
‣ Flexibility...
16 
Accessibility Laws (1/3) 
Rehabilitation Act: Sections 508, 504 
‣ Covers federal agencies and orgs with federal 
subs...
17 
Accessibility Laws (2/3) 
Rehabilitation Act: Sections 508, 504 
‣ Covers federal agencies and orgs with federal 
subs...
18 
Accessibility Laws (3/3) 
Rehabilitation Act: Sections 508, 504 
‣ Covers federal agencies and orgs with federal 
subs...
FCC Standards for Caption Quality 
19 
‣ Caption accuracy 
– Must match spoken words to fullest extent possible and includ...
Caption Formats 
20 
Format Type Use Cases 
SCC Broadcast, iOS, web media 
SMPTE-TT Web media 
CAP Broadcast 
EBU.STL PAL ...
Caption Formats 
How to Associate Caption File with Video File 
‣ Sidecar file 
‣ Encode closed captions with video 
‣ Ope...
About 3Play Media 
22 
‣ Captioning + transcription + translation 
‣ MIT spinout in 2007 
‣ Based in Cambridge, MA
About 3Play Media 
‣ Captioning + transcription + translation 
‣ MIT spinout in 2007 
‣ Based in Cambridge, MA 
‣ 1,000+ c...
Products & Services 
24 
Captioning 
Subtitling 
Transcription 
Transcript Alignment 
(Automated) 
API 
Video Search 
Plug...
Accuracy and Quality 
25 
Multi-Step Human Review Process 
‣ More efficient, cost-effective 
‣ At least 99% accuracy 
‣ Al...
Caption & Subtitle Editor 
26
Flexible Upload + Turnaround 
27
Platform Integrations 
28 
‣ Round-trip integration with many platforms 
‣ Out-of-the-box compatibility with most players ...
50+ Output Formats 
‣ Wide variety of output 
29 
formats 
‣ Intelligent keyword 
extraction 
‣ Automated vertical 
captio...
Interactive Transcript 
30
Customer Support 
31 
“…What's important is the customer 
service you get, and 3Play just plain 
rocks when it comes to he...
Q&A 
32 
Tole Khesin 
3Play Media 
tole@3playmedia.com 
+1.617.764.5189 X103 
QUESTIONS? 
Webinars, White Papers, How-To G...
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Quick Start to Captioning Webinar: 08-28-2014

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Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. This webinar covers:

- Accessibility laws and compliance
- How to create closed captions
- Getting the right captions format
- Emerging formats for HTML5 and mobile
- Using the universal captions plugin
- Video player compatibility
- Working with lecture capture and video platforms
- How to edit closed captions after they have been processed
- Translation and multilingual subtitles

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Quick Start to Captioning Webinar: 08-28-2014

  1. 1. 1 Quick Start to Captioning August 28, 2014 at 2:00pm ET Presenter Tole Khesin tole@3playmedia.com Tel: (617) 764-5189 x103 www.3playmedia.com twitter: @3playmedia  Type questions in the window during the presentation  This presentation is being recorded and will be available for replay
  2. 2. Agenda ‣ Introduction to captioning ‣ Benefits ‣ Accessibility laws ‣ Captioning products + services ‣ Q&A 2
  3. 3. What Are Captions (1/6)? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects 3
  4. 4. What Are Captions (2/6)? ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 4
  5. 5. What Are Captions (3/6)? Terminology ‣ Captions vs. Transcript 5
  6. 6. What Are Captions (4/6)? Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles 6
  7. 7. What Are Captions (5/6)? Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions 7
  8. 8. What Are Captions (6/6)? Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions ‣ Post Production vs. Live Captions 8
  9. 9. 9 Benefits of Captions (1/7) ‣ Accessibility for deaf and hard of hearing 48 Million Americans with some hearing loss
  10. 10. 10 Benefits of Captions (2/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO
  11. 11. 11 Benefits of Captions (3/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments 80% Closed caption users who don’t have any hearing loss
  12. 12. 12 Benefits of Captions (4/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience
  13. 13. 13 Benefits of Captions (5/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law
  14. 14. 14 Benefits of Captions (6/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law ‣ Content marketing / reusability 50% Students who use transcripts for study guides
  15. 15. 15 Benefits of Captions (7/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law ‣ Content marketing / reusability ‣ Translation to foreign languages
  16. 16. 16 Accessibility Laws (1/3) Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies
  17. 17. 17 Accessibility Laws (2/3) Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix lawsuit: What is a “place of public accommodation”?
  18. 18. 18 Accessibility Laws (3/3) Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix lawsuit: What is a “place of public accommodation”? CVAA ‣ Covers Internet content that aired on TV ‣ Clips require captions too
  19. 19. FCC Standards for Caption Quality 19 ‣ Caption accuracy – Must match spoken words to fullest extent possible and include verbal information – Allows some leniency for live captioning ‣ Caption synchronization – Must coincide with their spoken words and sounds to the greatest extent possible ‣ Program completeness – Captions must run from the beginning to the end of the program ‣ Onscreen caption placement – Captions should not block other important visual content
  20. 20. Caption Formats 20 Format Type Use Cases SCC Broadcast, iOS, web media SMPTE-TT Web media CAP Broadcast EBU.STL PAL Broadcast DFXP Flash players SRT YouTube and web media WebVTT Emerging HTML5 SAMI Windows Media QT QuickTime STL DVD encoding CPT.XML Captionate RT Real Media SRT Example SCC Example 01:02:53:14 94ae 94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420 94f2
  21. 21. Caption Formats How to Associate Caption File with Video File ‣ Sidecar file ‣ Encode closed captions with video ‣ Open captions (burned in) 21
  22. 22. About 3Play Media 22 ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA
  23. 23. About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 1,000+ customers in higher ed, media & entertainment, 23 enterprise, government
  24. 24. Products & Services 24 Captioning Subtitling Transcription Transcript Alignment (Automated) API Video Search Plugins
  25. 25. Accuracy and Quality 25 Multi-Step Human Review Process ‣ More efficient, cost-effective ‣ At least 99% accuracy ‣ All work done in U.S. ‣ Consistent transcription standards
  26. 26. Caption & Subtitle Editor 26
  27. 27. Flexible Upload + Turnaround 27
  28. 28. Platform Integrations 28 ‣ Round-trip integration with many platforms ‣ Out-of-the-box compatibility with most players Video Player / Platform Integrations
  29. 29. 50+ Output Formats ‣ Wide variety of output 29 formats ‣ Intelligent keyword extraction ‣ Automated vertical caption placement ‣ Encoded closed/open captions
  30. 30. Interactive Transcript 30
  31. 31. Customer Support 31 “…What's important is the customer service you get, and 3Play just plain rocks when it comes to helping out.” - Josh Harder, University of Wisconsin “The support team is very responsive and show that they care about the quality and efficiency of their services…” - Josh Rowin, T-Mobile
  32. 32. Q&A 32 Tole Khesin 3Play Media tole@3playmedia.com +1.617.764.5189 X103 QUESTIONS? Webinars, White Papers, How-To Guides, Videos: http://www.3playmedia.com/how-it-works/overview/ Customer Testimonials: http://www.3playmedia.com/customers/what-they-say/ Case Studies: http://www.3playmedia.com/customers/case-studies/ Plans & Pricing: http://www.3playmedia.com/plans-pricing

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