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Business Plan




                               Company Limited

www.smoothy.com.bd
ABOUT US…
HEAD OFFICE:
Smoothy Juice Co. Ltd
23/4, Dhanmandi 4/A, Dhaka
Dhaka-1215
E-mail: smoothy_co@yahoo.com

    www.smoothy.com...
OUR NATURE & SIZE OF BUSINESS
   Smoothy is a Partnership & Medium size
   business…


                      Manufacturer
...
STATEMENT OF FINANCE


From
Partners:
        TK.   11 Crore
From
Brac Bank SME Loan:
         TK.   4 Crore
WE PARTNERS…AND THE SHARE



           10%

                  25%
     10%                  Rubayat Rajeev
              ...
ABOUT OUR PRODUCT



 Orange Juice

 Mango Juice

 Cocktail Special
WE THINK       THE   DIFFERENT…

Speciality :

 100% pure juice
 Pure Sugar free
 Diet
 Mixed flavor ( cocktail)


Tar...
COMPETITORS OUTLOOK

the Leading Competitors…

  Frutica
  Frooto
  Pran
  Acme
  Shezan
  Slice
THE EXPECTATION…

   Next three year we target that we capture 5% of
    total market share…

   We expect the sales wil...
OUR BELIEVE & OUTLOOK…


               Competitor


              A                B
  Price




                        ...
OBJECTIVES
   Improving the customer satisfaction
    through the good quality of products

   Turn in profits from the ...
PRODUCTION
PLAN
PHYSICAL PLANT




                                Asulia, Savar, Dhaka




 3000 square ft Industry Area
PRODUCTION PROCESS:
                                                    TREATMENT OF THE PULP AND ASEPTIC FILLING
    JUIC...
PRODUCTION PLAN (DESIGN)

                       Manufacturing Portion




 Packaging Portion
RAW MATERIALS SUPPLIERS
In our Country:
Mr. Jamil Hossain, (Mango Suppliers)

Mr. Ahsan Mustak, (Mango Suppliers)

In Fore...
MARKETING
PLAN
MARKETING OBJECTIVES

 Maximum     Profit Margin

 Quality   Leadership

 Long   Relationships with Customer

 Communi...
PRICING STRATEGY
 Smoothy Juice selling its juices at price added cost
 and profit margin and also keep in mind the key
 c...
DISTRIBUTION STRATEGIES
1. B2B (Business to Business)
2. B2C (Business to Consumer)

                    Manufacturer




...
PROMOTIONAL STRATEGIES

Cable Media/ Television Advertising

FM Radio

Billboard

Internet Advertising

Newspaper
ORGANIZATIONAL
PLAN
The company's management philosophy
will be based on…
   Responsibility and Mutual respect
   Our management style refle...
KEY TO SUCCESS FACTOR
   Employee training to insure the best juices
    preparation techniques

   Marketing strategies...
We Partners & Our
Departments                       Head of
                                               Nafij Ahmed
   ...
Executive of
                                                            Production         Officer
              Head of ...
FINANCIAL PLAN
INCOME STATEMENT

Net Sales: 2,55,00,000.00
                                       Operating Expenses

Purchases    1,15,0...
PRO FORMA BALANCE SHEET
Liabilities                     (Taka)               Assets                  (Taka)
Currents Liabi...
BREAK EVEN ANALYSIS

            Fixed Cost                             Variable Cost
Computer                 11,25,000.0...
BREAKEVEN ANALYSIS (CONT.)


   Total Cost     = Total Fixed Cost + Total Variable Cost
                 = Tk. (1,92,15,4...
 Break     even quantity
= Fixed Cost / (Selling Price Per Unit – Variable Cost Per Unit)
       = Tk. 3,61,69,965.00/TK(...
BREAKEVEN PROJECTION
RISK ASSESSMENT
& Other Information….
EVALUATE WEAKNESS OF BUSINESS:

   Evaluate the setup cost in right manner

   To compete with the competitors in an inn...
CONTINGENCY       PLAN:

We have a plan when our business is well established
we will introduce a Mineral Water in our bus...
NEW TECHNOLOGIES
We don’t implement any kind of new technologies
in primary stage of our business. But in Future…
Primary Sources of Information:


1. Investment Bankers
2. Sales Force
3. Suppliers
4. Customers
5. Employees
6. Consultan...
Business Plan of Smoothy Juice Company
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Business Plan of Smoothy Juice Company

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Business Plan of Smoothy Juice Company

  1. 1. Business Plan Company Limited www.smoothy.com.bd
  2. 2. ABOUT US…
  3. 3. HEAD OFFICE: Smoothy Juice Co. Ltd 23/4, Dhanmandi 4/A, Dhaka Dhaka-1215 E-mail: smoothy_co@yahoo.com www.smoothy.com.bd FACTORY: Smoothy Juice Industry Limited Ashulia, Saver, Dhaka
  4. 4. OUR NATURE & SIZE OF BUSINESS Smoothy is a Partnership & Medium size business… Manufacturer Wholesaler Initially we will cover the 2 division of the country but our prospect will be whole of the country…
  5. 5. STATEMENT OF FINANCE From Partners: TK. 11 Crore From Brac Bank SME Loan: TK. 4 Crore
  6. 6. WE PARTNERS…AND THE SHARE 10% 25% 10% Rubayat Rajeev Nafij Ahmed Shahinur Akhter 15% Shajahan Munshi A.Z.M Shahadot 15% Shaila Parvin Shantu 25%
  7. 7. ABOUT OUR PRODUCT Orange Juice Mango Juice Cocktail Special
  8. 8. WE THINK THE DIFFERENT… Speciality :  100% pure juice  Pure Sugar free  Diet  Mixed flavor ( cocktail) Target Customer:  60 % Diabetic People  Children  Health Conscious Young People
  9. 9. COMPETITORS OUTLOOK the Leading Competitors… Frutica Frooto Pran Acme Shezan Slice
  10. 10. THE EXPECTATION…  Next three year we target that we capture 5% of total market share…  We expect the sales will be in next year approximately TK 5.50 corer…  The return on investment is 20% expected…
  11. 11. OUR BELIEVE & OUTLOOK… Competitor A B Price Our position D C Performance
  12. 12. OBJECTIVES  Improving the customer satisfaction through the good quality of products  Turn in profits from the first year of operations.  The creation of unique, innovative and healthy products  Become as the Best New Juice Company in the Bangladesh
  13. 13. PRODUCTION PLAN
  14. 14. PHYSICAL PLANT Asulia, Savar, Dhaka 3000 square ft Industry Area
  15. 15. PRODUCTION PROCESS: TREATMENT OF THE PULP AND ASEPTIC FILLING JUICE EXTRACTION REMOVING THE BITTERNESS MX PASTEURISER SHIPPING & DRYING THE ORANGE PEEL THE JUICE MIXING ROOM CIP CLEANING SYSTEM
  16. 16. PRODUCTION PLAN (DESIGN) Manufacturing Portion Packaging Portion
  17. 17. RAW MATERIALS SUPPLIERS In our Country: Mr. Jamil Hossain, (Mango Suppliers) Mr. Ahsan Mustak, (Mango Suppliers) In Foreign Country: Mr. Cyang Mo, (Orange Suppliers) Suching Rong, (Orange Suppliers) Mr. Rathor Dash, (Varity Fruits Suppliers) Mr. Jone Smith & Jonson Height, (Other Raw materials)
  18. 18. MARKETING PLAN
  19. 19. MARKETING OBJECTIVES  Maximum Profit Margin  Quality Leadership  Long Relationships with Customer  Communication Objective  Strategy Marketing Objective
  20. 20. PRICING STRATEGY Smoothy Juice selling its juices at price added cost and profit margin and also keep in mind the key competitors price Cost of Retailer’s Production Marketing Product name raw Profit Price/ unit Selling cost Cost materials Price Mango Juice (500ml) 14 3.50 1.50 3.00 22 25 Mango Juice (900ml) 25 6.75 3.25 5.00 40 45 Orange Juice (500ml) 15 2.50 1.50 3.00 22 25 Orange Juice (900ml) 30 6.00 4.25 4.75 45 48 Cocktail Special (500ml) 17 4.00 2.50 1.50 25 28 Cocktail Special (900ml) 35 8.50 3.50 3.00 50 55
  21. 21. DISTRIBUTION STRATEGIES 1. B2B (Business to Business) 2. B2C (Business to Consumer) Manufacturer Wholesalers B2B Agent Retailer B2C Customer
  22. 22. PROMOTIONAL STRATEGIES Cable Media/ Television Advertising FM Radio Billboard Internet Advertising Newspaper
  23. 23. ORGANIZATIONAL PLAN
  24. 24. The company's management philosophy will be based on…  Responsibility and Mutual respect  Our management style reflects the participation of the owners  a very strong organizational culture  It believes on teamwork
  25. 25. KEY TO SUCCESS FACTOR  Employee training to insure the best juices preparation techniques  Marketing strategies aimed to build a solid base of loyal customers  Customer satisfaction with high quality juices and services  Management that treats every employee equally  The creation of a unique, innovative, upscale atmosphere that will differentiate
  26. 26. We Partners & Our Departments Head of Nafij Ahmed Production & Operational Head of Mr. Rubayat Rajeev Planning & A.Z.M. Shahadot Performance Management Chairman Head of Shaila Parvin Shantu Marketing Head of Shajahan Munshi Finance Head of IT & Technology Shahinur Akhter Officer
  27. 27. Executive of Production Officer Head of Management CEO of Production & Production & Operation Operational Executive of Officer Production Planning Human Resource Officer Head of Manager CEO of Planning & Planning & Performance Performance Management Management Production Officer Coordinator Exective Officer of Officer Sales & Distribution Chairman Head of CEO of Marketing Marketing Executive Officer of Market Analysis & Officer Planning Cashier Head of CEO of Executive of Accounts Finance Finance Auditor Executive Officer of IT & Information Head of IT & Technology Officer Executive of Technologies
  28. 28. FINANCIAL PLAN
  29. 29. INCOME STATEMENT Net Sales: 2,55,00,000.00 Operating Expenses Purchases 1,15,00,000.00 Advertising 29,00,000.00 Freight-in 3,50,000.00 Maintenance 30,000.00 Salaries & wages 10,90,000.00 Building Rent 16,60,000.00 Repairs 8,15,000.00 Depreciation (Land &Building) 1,50,000.00 Depreciation (Machinery& Equipment) 1,63,400.00 Office Expenses 50,000.00 Miscellaneous 90,000.00 Professional Fees 1,70,000.00 Telephone 90,000.00 Utilities 99,000.00 Marketing Van 1,60,000.00 Packaging Cost 23,00,000.00
  30. 30. PRO FORMA BALANCE SHEET Liabilities (Taka) Assets (Taka) Currents Liabilities Currents Assets Account payable 4,80,000.00 Cash and cash equiv. 4,75,00,000.00 Supplier 8,05,400.00 Inventories 17,04,500.00 Tax payable 1,05,940.00 Bank 65,53,000.00 Notes payable 9,35,000.00 Account receivables 13,00,850.00 Accrued payable 4,73,000.00 Prepaid expenses 89,00,000.00 Marketable securities 85,00,000.00 Long-term Liabilities Bank loan 3,46,69,800.00 Reserve fund 13,85,000.00 Total current assets 7,44,58,350.00 Owner’s Equity Fixed Assets Rubayat 2,75,00,000.00 Land &Building 1,94,94,965.00 Shajahan 1,65,00,000.00 Machinery & Equipment 4,35,00,000.00 Shainur 2,75,00,000.00 Freezer 25,26,500.00 Nafij 1,65,00,000.00 Furniture and fixture 18,54,325.00 Shaila 1,10,00,000.00 Computer 11,25,000.00 Sourav 1,10,00,000.00 Cover Van 35,00,000.00 Staff vehicles 23,95,000.00 Total Owner’s Equity 11,00,00,000.00 Total Liabilities 14,88,54,140.00 Total Assets 14,88,54,140.00
  31. 31. BREAK EVEN ANALYSIS Fixed Cost Variable Cost Computer 11,25,000.00 Raw Materials 1,01,45,500.00 Cover Van 35,00,000.00 Factory Overhead 80,000.00 Cost Air Conditioner 7,20,000.00 Miscellaneous 90,000.00 expenses Photocopy 5,50,000.00 Salaries & wages 10,90,000.00 Machine Gas Generator 14,50,000.00 Marketing Van 1,60,000.00 Staff Vehicles 23,95,000.00 Utility Bill 99,000.00 Furniture & 18,54,325.00 Advertisement 29,00,000.00 Fixture Freezer 25,26,500.00 Packaging Cost 23,00,000.00 Land & Building 50,94,965.00 Telephone Bill 90,000.00 Total Fixed Cost 1,92,15,465.00 Total Variable Cost 1,69,54,500.00
  32. 32. BREAKEVEN ANALYSIS (CONT.)  Total Cost = Total Fixed Cost + Total Variable Cost = Tk. (1,92,15,465.00+ 1,69,54,500.00) = Tk. 3,61,69,965.00  Selling price per unit: Tk. 40.00  Variable cost per Unit: Tk.31.50
  33. 33.  Break even quantity = Fixed Cost / (Selling Price Per Unit – Variable Cost Per Unit) = Tk. 3,61,69,965.00/TK(40.00 – 31.50) = Tk. 3,61,69,965.00/ 9.50 = 38,07,365 Units (Approximately)  Break even Sales = Total produced unit * Revenue = 38,50,365 * 9.50 = Tk. 3,65,78,468 (Approximately)
  34. 34. BREAKEVEN PROJECTION
  35. 35. RISK ASSESSMENT & Other Information….
  36. 36. EVALUATE WEAKNESS OF BUSINESS:  Evaluate the setup cost in right manner  To compete with the competitors in an innovative technical way.  Carefully analyze the economic condition of the country.  To improve technological and technical support of the company.  The company should justify the legal concern in appropriate way.  The company should have clear concept about market (national & international) industry demand.
  37. 37. CONTINGENCY PLAN: We have a plan when our business is well established we will introduce a Mineral Water in our business area…
  38. 38. NEW TECHNOLOGIES We don’t implement any kind of new technologies in primary stage of our business. But in Future…
  39. 39. Primary Sources of Information: 1. Investment Bankers 2. Sales Force 3. Suppliers 4. Customers 5. Employees 6. Consultants/Specialized Firms

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