2. Evening Standard Newspaper
Poster
I would like my poster to look similar to this poster and
the reasons why can be seen below:
The blue boxes to
frame the text and the
images which makes
the reader focus in on
the poster itself.
The colour palette has been
used to make certain parts
stand out, which I like as it
helps the target audience
identify which newspaper it
is for as it uses house
colours.
I also like how this
poster focuses on one
subject which will
interest the target
audience.
This poster is advertising
the ES Magazine to draw
readers into buying their
product, which I like and
may add to my poster.
The logo is used to
again promote the
poster/newspaper.
The image draws the
readers in, however it
doesn’t take up the
space too, so in that it
doesn’t look cramped.
3. Evening Standard Newspaper
Poster continued…
The image also gives
connotations of
cheekiness/happiness,
which has helped me
deduce what works well
and how my poster
should be put across to
my target audience and
how it should be
ordered.
I would like my poster to look similar to this poster and
the reasons why can be seen below:
The text stands out as
they use different colours
and font types, which I
want to implement into my
product, however I believe
that my style of font may
need to differ from the one
featured in the poster as it
will be targeted at a
different target audience
compared to the Evening
Standard. However that
being said, the Evening
Standard is a newspaper
which is mostly focused in
one location; London,
which I also want to
recreate for my local area.
I also like how it has a
little sort of tag line at
the bottom of the poster
which makes the
readers look at the
positives of what the
newspaper gives them.
4. Evening Standard Newspaper
Poster continued…
From this poster I also
like how it uses only a
few words but is able to
get a message through
to the readers and is
something I would want
to imitate in my
newspaper poster.
I also like how it uses
simple bright colours
to intrigue the reader
into looking, if not
buying the product.
I also like the use of this
shot type as it draws the
reader in, as they have
used a medium shot so
that you are able to see
the expression as well
as body language of the
model, which I like and
may imitate in my
poster. However I don’t
like how they have got a
table to the left of her as
it gives nothing to the
poster and connotates
no real message and so
for my poster I will try to
add a background which
corresponds with the
rest of the poster.
I also like how it uses the
image to emphasize what is being said in the poster, but
also how it allows the reader to visualize who the
newspaper is talking about. I also like how the clothing
gives the same connotations as the whole poster; happy.
