Public relations can help companies by developing their brand and image, making partnerships with other organizations, and maintaining an online searchable presence. Traditional PR methods like newspaper articles and television coverage can still be effective, while social media allows companies to fully leverage online channels. PR is important for companies that are merging, launching new products/services, expanding locations, or want to publicize their work and leadership to important audiences.

1. PRESENTED
BY
NUSRAT AZEEMA

2. TOP 5 REASONS COMPANIES NEED
PUBLIC RELATIONS
• DEVELOPING A BRAND OR IMAGE
• Effective PR creates an image of a company,
influences an audience that this image is
good, and connects with consumers to create
a relationship between company and
customer.

3. MAKING PARTNERSHIPS
• One of the key skills sets any PR professional
should have is an ability to make and keep
connections. Partnerships evolve through
many different forms, but almost always end
up being beneficial for both parties involved.

4. SEARCHABLE ONLINE PRESENCE
• These days when we want more information
on a subject, chances are we Google it. If we
want to know the recipe for a Thanksgiving
tradition or the type of wine to use for a pot
roast,

5. KEEPING THE TRADITION ALIVE
• traditional methods of public and media
relations are still in use today and do still get
results. Getting coverage through a
newspaper article or landing a slot on a local
nightly news broadcast will still provide
visibility and can even produce a specified
audience.

6. USING SOCIAL MEDIA TO ITS FULLEST
EXTENT
In 2003

7. Why you Need PR
• Your company is merging with another
company
• You are launching a new product or service-
• You are relocating or adding new business
locations-
• You want to let others know what your
company is doing

8. Why you need PR
• You are a leader in your field, but other important
audiences are unaware of your position-
• Your company is publicly traded or planning to be
listed-
• You want to generate excitement about your
management team-
• Your are doing community outreach and no one
outside of your company knows that you are

9. •Thank you for LISTENING