If you are planning an event and you want it to be a successful one, you must know that invitations play an important role in it. They help set the tone of your event and make a good impression on the invitees. But still getting people interested and up for attending an even or an invitation is the toughest part that we all often struggle with.
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Create invites that draw people to your events
1. Create Invites that Draw People to
Your Events
JANETJO
MAY 26, 2019, 4:25:17 PM
If you are planning an event and you want it to be a successful one, you
must know that invitations play an important role in it. They help set the
tone of your event and make a good impression on the invitees. But still
getting people interested and up for attending an even or an invitation is
the toughest part that we all often struggle with.
So, what are the elements of an invite that make people to click through
and register?
1) Strong Subject Lines
It is important to have a good subject line. No matter if you are asking
people to attend your seminal, a corporate even or an informal family get
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2. together. The subject line can either make it or break it. Undoubtedly,
subject lines that address people personally end up gaining more interest.
Research has also shown that subject lines that feature dates or urgency
seem to perform better than those that don’t.
2) Event Highlights & Value Proposition
Always provide the details and main attractions of your event in the
invitation. People love to get what they ask for. So if you are meeting their
demands, say it out loud to them. Showcase your event’s main selling
point using simple language to put across the message and the key take-
aways for the attendees. Most importantly, don’t forget to use a prominent
call to action button that link through to your event’s website or
registration page.
3) Simple Design & Layout
The design and layout of your invite says a lot about the quality of your
event. For this, you need to have an eye for designs and if you think you
lack it, get i touch with a professional because they know the best. And
although looks ids not the only key factor of a successful event, research
studies show good design and aesthetics is one of the most powerful
aspect of a successful invitation campaign.
4) Attractive Visuals & Video
It’s important to use strong visuals to get the most out of your event
invites. Remember a picture says a thousand words. But let me tell you a
secret. A video says a million words. Yes, that’s the catch. Using videos are
another very effective option. Videos let people know about your event in
detail, in a short span without being boring.
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5) Personalisation
Creating personalized video invitations can be simple and effective.
Anything that is personalized has more value. From personalizing subject
lines to personalizing content, audience will be more interested when they
know you are genuine.
Invitations are incredibly important. They create interest. They promote
engagement. Keeping in mind all these points when planning your next
invite will bring you a step closer to delivering a successful event.
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