diffusion of anotion

1. Theories of
communication
SUBMITTED BY
SALEHA SADAF
Comm. and media studies
MASTERS

2. THEORY NAME
Diffusion of innovations
TOPIC
ADOPTION PROCESS
SUMMARY
One of the most important theories discussed by Rogers is the
Innovation-Decision Process Model. This model suggests that the
adoption of an innovation is not a single act, but a process that occurs
over time. According to roger adopters go through five stages when
interacting with an innovation. The first stage is “Knowledge” in which
adopters find out about an innovation and gain a basic understanding of
what it is and how it works. The second stage is “Persuasion” in which
adopters form a positive or negative impression of the innovation. In the
third stage, “Decision”, the most difficult stage in that the innovation is
actually adopted or rejected. The fourth stage, “Implementation”, occurs
when the innovation is actually used. In the fifth stage, “Confirmation”,
the adopter seeks information about the innovation and either continues
or discontinues use of the innovation.

3. Once there was a little lazy turtle
He use to go to school by walk .but because of his laziness he could not
reach at time.

4. He dreams that if he had tyres which fit with his legs he will reach on
time every day.
One day he saw a bicycle add on billboard .and peruse his mind toward
add.

5. AcceptReject
Yes you can
buy a bicycle
my son
Yahooooo
wowwww