This document discusses the marketing mix (7Ps) and how each element can be linked to corporate social responsibility (CSR) activities. It provides examples of companies' CSR initiatives that correspond to specific marketing mix elements. For instance, it describes Lifebuoy- Help a Child Reach 5 campaign as a product-related CSR activity, and Pepsico- Get Active as relating to the process aspect of the marketing mix. The conclusion is that CSR should not be seen as a liability but as a way for companies to not just deliver great products and services but also make the world a better place.

2.  A product is an item that is
built or produced to satisfy
the needs of a certain
group of people.
 You must ensure to have
the right type of product
that is in demand for your
market.
Lifebuoy- Help a Child
Reach 5 campaign
PRODUCT

3. PRICE
 How much did it cost you
to produce the product?
 What is the customers’
perceived product value?
 Can the current price of
the product keep up with
the price of the product’s
competitors?
P & G – Siksha
Campaign.

4. PLACE
You have to position and
distribute the product in a
place that is accessible to
potential buyers.
Amazon cares- gift a
smile

5. PROMOTION
The way company
communicates what it does.
It includes branding,
advertising, Public Relations,
Sales promotion, etc
Samazdar maa, swach
baccha- To make rural
area woman make
aware of child health.
Samazdar maa, swach
baccha

6. PEOPLE
Having the right people is
essential because they are as
much a part of your business
offering as the
products/services you are
offering.
TEJASWINI PROJECT
– EMPOWER WOMEN
TEJASWINI PROJECT
VALUES STRONGER THAN STEEL

7. PROCESS
The systems and processes of
the organization affect the
execution of the service.
Pepsico- Get Active

8. PHYSICAL EVIDENCE
Choosing an unfamiliar product
or service is risky for the
consumer, because they don’t
know how good it will be until
after purchase. You can reduce
this uncertainty by helping
potential customers ‘see’ what
they are buying.
NDTV Coca-Cola
creating 1000 active
healthy happy schools
across the country.

9.  CSR should not be taken as a liability
for any Company
 Every P of marketing has a link and
attribute of CSR, its upon how
differently we see.
CONCLUSION
“A Good company delivers
great product and services,
but a great company does
that and makes the world
a better place”.

10. REFERENCE
• http://indiatoday.intoday.in/story/tata-steel-launches-tejaswani-project-to-train-
unskilled-women-workers/1/180298.html
• https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-
marketing-mix---from-4-p-s-to-7-p-s
• https://www.slideshare.net/9021476717/csr-activity-of-dabur
• http://www.pepsicoindia.co.in/purpose/pepsico-foundation.html