UTEC UNIT 3 HOTEL INDUSTRY AND CLASSIFICATION BY LOCATION, SECTORS AND MORE

1. Hospitality Industry

2. The word HOTEL emerges on the XVIII
century form the French language Hospes
that means persons that stays and comes
to latín Hospitium that means hospitality
Hôtel = Mansión
1 Definition

3. Traditional hotel
• The traditional hotel, is a lodging establishment
that includes the sale of rooms, food and
beverages in the same facility and is determined
by the quality of service, size of the hotel, guest
type, geographical location and the way of
operation and organization

4. Hotel organization
The establishment of a lodging is a function of several
factors:
The aim and purpose, before creating the establishment are
considered in the original design
The policy of each country
The hotel policy to follow
The profile of the establishment
The level of establishment
The size of the establishment
The localization
Type of services and its variants
Management Type

5. 2 Plans and Services
Plans: European ( no food )
Bed & Breakfast
( lodging and breakfas)
MAP modifed american plan
( lodging + breakfast + lunch or dinner)
FAP ( Full american plan: lodging + 3 meals)
ALL
(all included: lodging+food+beverage+taxes+tips + entertainment)

6. The type of service: refers to the way in which
guests are served food and drink. The various
forms of service are directed to the varying needs
of different market segments, and also contribute to
the customer perception of value. Among the types
of food and drink service are:
Table service: Guests are driven to the table by a
waiter. The order is taken on the table and the food
and drink was also brought to the table. The waiters
removed the dirty dishes.

7. Service buffet: The buffet service is usually associated with
special events and guests approach the buffet table to pick up
food and drink. Weddings, church raffles and Sunday
brunches some restaurants and clubs often use buffet
service.
Caterer: It is very similar to chair service, because the waiters
bring the food to the table of the host. However, the caterer
that often requires transporting food from a central kitchen.
The food can be served on plates in the central food and
transported in special hot cars to dining room, or can be
transported all at once to a small kitchen
Self: In the self, as in the buffet, the customer chooses his
food and brings it to the table. The difference is that in the
self-service restaurant there employees serving dishes to
customers, while the client is served buffet freely.

9. 3 Hotel types

10. Segmentation. To
counter falling
occupancies during the
1990s, upscale hotels
moved vertically
downward (stretched
their brands) into
midscale operation
10
SEGMENTATION

11. 11

12. BRAND
Brand. Segmentation has created issues as
well as solutions. Identification of
new products can be muddled by too many
new designs, new logos, and new promotions.
It took time for hoteliers to realize that
collecting a group of like hotels-or even worse,
unlike hotels-under one name did not
automatically create a brand.
Customer recognition is what defines a brand:
recognition of the name and the logo. To that
end, hotel chains have poured advertising
dollars into the creation of new brands
12

13. EXAMPLES
Casino
Convention
13
American plan
Continental plan
European plan
SEGMENTED BY ACTIVITIES SEGMENTED BY PLAN

14. EXAMPLES
Corporation
Individual
Chain
14
Deluxe
Mid Range
Budget
SEGMENTED BY FINANCING SEGMENTED BY PRICE

15. EXAMPLES
Airport
Highways
Sea side
Mountains
15
1 to 5
Stars
SEGMENTED BY LOCATION SEGMENTED BY RATINGS

16. EXAMPLES
Business
Groups
Leisure
16
Commercial
Residential
Resort
SEGMENTED BY MARKETS SEGMENTED BY TYPE

17. EXAMPLES
Chain
Management
company
Self-managed
17
Bed and breakfast
Extended stay
Health spa
SEGMENTED BY MANAGEMENT SEGMENTED BY USE

18. 18
LOCATION

19. Airport

20. Luxury

21. Nature

22. Apart Hoteles

23. Youth hotels

24. Business

25. Family

26. Inn

27. Monument

28. Resorts

29. Motels

30. Casino

31. Capsule

32. Cliff

33. Tree hotel

34. Underwater

35. Rustic

36. Season

37. Ice

38. Theme

39. Cages

40. Mountain

41. Salt

42. others

44. 4 Organization structure

46. Front Office
Manager
Front Desk
Officers
Receptionists
Guest Relation
Officers
Concierges
Housekeeping
Doormen

47. Banquet
Manager
Banquet
Staff
Waiters
Waitresses
Bar
Operatives

48. F & B
Manager
Chefs Kitchen Staff

49. Accounting
Manager
Cashiers Bookkeepers

50. Engineering
Manager
Maintenance
Staff
Engineers

51. HIGH MANAGAMENT
• DEFINE (corporate and / or C.E.O.)
• HOTEL POLICIES
• WAGES AND BENEFITS
• Fee Structure
• SHOPPING
• INSURANCE
• ADVERTISING
• ACCOUNTING
• CREDIT
• VARIOUS (LEGAL, Reservation)

52. Chain Hotels

53. • They consist in several units
that belong to an associated or
they operate a great number or
establishments
Definition

54. 10 Principal
GROUP HOTELS
1 CENDANT 6344 hoteles
2 CHOICE 5132 hoteles
3 BEST WESTERN 4195 hoteles
4 ACCOR 4065 hoteles
5 INTERCONTINENTAL 3606 hoteles
6 HILTON CORPORATION 2747 hoteles
7 MARRIOTT INTERNATIONAL 2672 hoteles
8 CARLSON HOSPITALITY 922 hoteles
9 STARWOOD HOTELS 845 hoteles
10 GLOBAL HYATT 738 hoteles

55. Cendant Corporation
Henry Silverman
1996
Founder
It is an American and private equity
investors entrepreneur. Silverman is
best known for his role in the
construction of Cendant Corporation in
a service company business billions of
dollars that offers car rental, travel
reservations and brokerage services
real estate and was also the largest
franchisor of hotels around the world.

57. Choice Hotels
Steve Joyce
CEO
CEO, Chairman
of the Board of
Directors,
Former Minister
of
Transportation
was General
Manager
Australia
Marrior
Corporation

59. Best Western International
It describes itself as the largest hotel chain in the world, even registering with
the slogan "THE WORLD'S LARGEST HOTEL CHAIN®", with
approximately 4,000 hotels in over 80 countries and territories on five
continents. This hotel chain is based in Phoenix, Arizona, United States.
The main market is North America Best Western International with more than
2,000 hotels. Each hotel must meet minimum standards, such as free internet
access Wi-Fi.
Unlike other chains that have both directly operated hotels and franchised
hotels companies that manage hotels, Best Western International only uses the
franchise format. ".

60. Kong is known in the industry as a strategic and innovative thinker. Its
global brand strategy includes initiatives such as raising levels,
stratification of the brand into three levels, launching new brands and
establishing alliances with high-profile marketing organizations, such as
Harley-Davidson and Facebook.
David Kong
President & CEO

61. Accor In 1967 they founded the SIEH
(investment company Hôteliers et
d'exploitation) hotel group and open the
first Novotel hotel outside Lille, in
northern France.
In 1974, ibis launched the brand with the
opening of ibis Bordeaux. The following
year, SIEH acquired the Courtepaille and
Mercure brands, and in 1980 the Sofitel
hotel chain, which then consisted of 43
hotels
Paul Dubrule y Gérard Pélisson
Founders

62. Accor Hotels Accor S.A. known as French is a multibillion dollar
company operating in 94 countries.

63. Intercontinental Hotels Group
It is an English company that operates several hotel brands. It is the largest in the number of
hotels (556,000 beds to March 2007) company and is headquartered in Denham,
Buckinghamshire. This company is listed on the London Stock Exchange. Pan American
Airways founder Juan Trippe established the InterContinental brand as a division of PanAm
and opened the first hotel in Belém, Brazil, in 1946. On August 19, 1981, PanAm sold
holding InterContinental Hotels Corporation (IHC) to Grand Metropolitan in the UK for $
500 million.
William Bass
Founder

65. CLASIFICATION
• Administration Contracts
• Franchises
• Reference groups

66. CLASSIFICATION
• MANAGEMENT CONTRACTS
• Operating properties of other owners
• The company operates the hotel, pay expenses
and receives a payment from the owner.
• The rest is owners for taxes, insurance, etc.
• Owner is responsible for all financial and legal.
• THIS TYPE OF CONTRACTS HAVE BEEN A
LOT OF GREAT SUCCESS FOR STRINGS.

67. Distribution system that allows for expansion of the
company and the possibility of success who acquires
without further investment.
The chain most successful franchise - Holiday Inn
Services:
a. Methods (inspectors visit) to operating procedures using
manual
b. training programs
c. cost reduction recommendations
FRANCHICES

68. • Cendant ( Wyndham) 6,344 franchices
• Choice Hotels Intl. 5,132 frachices
• Intercontinental Hotles Group 3,606 franchices