It is an organized work in an active way toward a particular goal, typically a political or social one Campaigns

1. CAMPAIGNS

2. CAMPAIGN:
it is an organized work in an active
way toward a particular goal,
typically a political or social one.

3. What is an advertising campaign?
It is a set of creative efforts that are made to achieve
a goal through persuasion. What makes a campaign
a campaign is that it obeys a strategy.
Keep in mind that there is no defined number of
actions that make up an advertisement. Likewise,
the duration, the public, the scope, the means, the
budget and other aspects, can vary greatly from one
campaign to another.

4. Campaigns according to
the nature of the product:

5. Campaigns according to the
nature of the product:
Propaganda
Here we see non-commercial campaigns: they
promote ideas and / or people. Some
examples are campaigns for and against
abortion, those that promote women's rights,
those that invite voting for a party or
candidate, etc.
2008 Barack Obama political campaign

6. Social or civic
These campaigns are not
commercial either. Its purpose
is to promote or change
certain behaviors, such as
caring for the environment or
quitting smoking.
An example is this UNICEF
campaign: “Every Life Counts,”
which seeks to improve the
conditions of newborns in
low-income countries:

7. Institutional
They can be confused with social ones,
but these do have a commercial purpose.
Its objective is to cultivate a good image
for a brand or company sometimes
through support for good causes.
An example is the P&G campaign “The
power of clean water”, which includes a
documentary with National Geographic.

8. Industrial
They are the campaigns
carried out by groups of
manufacturers or marketers of
a common product, such as
the milk, meat, eggs, etc.
industry.

9. Cobranding
These are campaigns carried out by two or more
brands that complement each other and share the
same target audience. In these, all parties are
equally benefited.
An example is this campaign in which Kit Kat and
Uber joined to make the heavy Lima traffic more
bearable.

10. Sponsoring or sponsorship
They are the campaigns in which a brand expresses
its support or sponsorship of an event, activity,
person, etc.

11. Corporate or brand
They are the campaigns that are
carried out to exalt the
values ​​of a brand, in order to
strengthen or improve its
image. They seek to make the
public a favorable image of the
company and its products in the
long term.

12. Product
These are done to promote specific products or
services.

13. Umbrella
It is when the same campaign covers different products of a
company under a single message

14. Campaigns according
to the life cycle

15. Expectation
As the name says, they are the campaigns that seek to generate expectation and
curiosity before the launch of a new product or service, without revealing much of it.
They should not be too long not to bore the public ahead of time and should be aligned
with the launch campaign.

16. Launch
They announce
the departure of a
new product or
service and, only
in some cases, are
preceded by an
expectation
campaign.

17. Maintenance
They serve to maintain the
good health of a brand
that already has a
presence in the market.
These campaigns are vital
for your positioning.

18. Reactivation
These campaigns serve
to give a new impetus
to a product in times
of crisis or in
important seasons.

19. Relaunch
These are the campaigns that are carried out when the logo, name, colors,
packaging or other important characteristics of a product, service or
company are changed.