This document discusses various factors that could impact cinema attendance and the film industry. It examines the differences between multiplex and art house cinemas, the importance of opening weekends, and how technologies like DVDs, the internet, and piracy have affected audiences and the industry. While big blockbusters may survive, smaller films and British cinema could suffer without funding if piracy cuts into profits. Different distribution methods and education are proposed to address piracy issues.

1. Exhibition
Week 18 – 24/01/12

2. Preview screening
What are the advantages and disadvantages to preview
screenings?

3. City centre vs out of town
Cineworld, Ashton Odeon, Manchester

4. Internet activity
Research the types of film showing on our local multiplex
compared to the Cornerhouse, an art house cinema in
Manchester.
What are the differences?
What are the differences in the location?

5. Opening weekends
Why are
opening
weekends so
important?
Can you see any
patterns
emerging from
the data?

6. How else can you watch a
film?

7. Can cinema survive?

9. Technology
With each technology what impact has this had on
audience and industry
Give case study examples
Digital technology, Ipods, mobile phones, LCD TVs and
home cinema systems, DVDs.

10. DVD Piracy - documentary
Who loses out?
77.5 million DVD’s sold
225 million made by pirates.
700 million lost by film industry
Its the smaller parties who lose out - film technicians etc.

11. Who suffers must?

12. Changing technologies
Internet - Burn their own off and can run copies. Do not
necessarily have to go to cinema to film.
DVD piracy - someone buys a DVD copies it for friends
and colleagues.

13. Consequences
Big blockbusters will be fine they can survive a dent in
profits.
“Tom Cruise may get a slightly less fee - but I am sure he
will survive”
Technicians will lose out - pay and jobs, then directors
will lose out, less funding available, audience will then
have less choice.

14. Some people gage if there is a need for their product/film
by seeing how fast it comes on DVD.
Movies - small to middle will fade.
Only star movies made, British film industry will stop
creativity.
No new talent training, no funding available. Retail stores
will suffer.

15. Who should pay the price?

16. What could we do to stop
it?
Education
Outreach programmes
Simultaneous release on DVD, cinema, Internet. Bubble
by Steven Sodenbourg.

17. Different distribution

18. What else could affect
cinema attendances?