2. Criteria Pro Con
Quality • With digital, we’re able to
produce films in blu-ray
and the quality is only
getting better with
advancements in tech
such as 4K.
• Quality may be to the
detriment of keeping with
tradition. Christopher
Nolan brought the
biggest directors to the
premiere of his TDK and
raised this issue.
Cost-cutting • To record onto digital is
incredibly cheap. Where
a film shot on traditional
film would have cost
$50,000, it would only
cost $10,000 on digital.
• External sound
equipment is
unnecessary with digital
now, making it cheaper
to produce.
• Shooting digital detracts
away from the traditional
method of film, Directors
like Christopher Nolan
are campaigning against
this change.
The impact of new technology on
media industries
3. Criteria Pro Con
Piracy • Advancements make it
possible to get media out
for cheaper, such as the
in the case of VoD
service Netflix.
• Faster download speeds
make torrenting more
accessible.
Exhibition • There is more of a
variety to view films with
choices such as 3D.
• Art-house cinemas are
taking a hit as they don’t
have the funds to move
with the times.
Marketing • It’s now cheaper to reach
the same size audience.
The distribution team
can now use methods
such as marketing online
to easily reach a mass
market.
• There is a lot of
competition for new
marketing such as the
viral method so it
requires being a lot more
creative than previously.
The impact of new technology on
media industries
4. The impact of new technology on
media audiences
Criteria Pro Con
Access • It isn’t now just the
cinemas that can exhibit
films. TV, VoD, online,
and DVD/Blu-Ray are all
ways films can be
viewed now.
• It is difficult to choose
between the amount of
choice that is available.
Marketing • Audiences can have
more refined
advertisements through
websites that have
algorithms that can
choose films you may
like on other likes.
• We are inundated with
advertisement,
everywhere we access
has something that is
trying to sell itself.
Audience as producers • Places such as
Kickstarter now put the
audience in control of a
films budget, like the sci-
fi film Iron Sky.
• Traditional film
companies are under
pressure with this new
way of funding available.
