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Question 3 not 6
1. Question 3: What kind of media
institution might distribute your
media product and why?
2. Bauer publishers are one of the most successful media
companies in the world, having published around 570
magazines across the world, showing they would be a
good choice as they are well respected in the media
industry, and would make my magazine successful and
respected as well. They entered the British media scene in
the 80’s with Bella magazine, showing how they can make
a female magazine popular, even when at the time
magazines where mainly aimed at men. This would make
it a good publisher for my magazine because it shows
how they can make a magazine appeal to the audience
and make it successful, which is what I would need as my
magazine would be a new one.
3. Bauer Media group would be a good publisher for my
magazine because they aim their magazines generally at
females, publishing magazines such as Cosmopolitan
and Bazar magazines, unlike Time Inc. who mainly
publish magazines aimed towards males, through
magazines like Sports Illustrated and Mountain Bike
Rider. Bauer would be more appropriate for my target
audience of females. Time Inc. aim there magazines at a
more upper class, older audience as they publish
magazines like Shooting Times and Yacht World, which
are magazines that are unappealing to my target
audience. Bauer, although has a middle age audience as
well, they target there magazines at a lower social class
with their women's weeklies, such as TVtimes and Take a
Break.
