facebook presentation

1. Anitha.M -33003
Praveenkumar.R -33039
Swathika.A -33051
Adhitiya.U -33
Preethi.T

2. In-Depth analysis
• The platform has 1.71 billion monthly active users and
1.13 billion daily active users, on average.
• 82 percent of 18 to 29-year-olds online in the U.S. use
Facebook.
• The site tallies 8 billion average daily video views.
• More than 50 million businesses use Facebook Pages.
• Nearly one-third of Facebook users (32 percent)
engage with brands regularly.
• There are over 3 million companies that regularly use
Facebook to market their business.
• 70 percent of those companies are outside of the U.S.
• Facebook earned 19 percent of the $70 billion spent
worldwide on mobile advertising in 2015.

3. In-Depth analysis
• Images are responsible for 75 to 90 percent of an ad’s
performance on Facebook.
• According to one study, the average click-through rate
of a Facebook ad is 0.9 percent and the average cost-
per-click is $0.64.
• Since so many Facebook users watch video without
the sound on, captioned video ads can increase video
view time by an average of 12 percent.
• The most effective length for an ad title on Facebook
is four words, and 15 words for a link description.

4. Facebook for corporates
• Facebook Adverts
• Fb Makes $4 Billion revenue from advertising.
• Ads target bases on demographic, geographic and
profile information.
• FB ads are more like display ads than search ads.
• Facebook Page
• Establishes your business’ presence on Facebook, so
people can find out about you and connect with you.
• Messenger
• Automate responses and create Messenger bots to
connect with and serve your customers.
• Atlas
• People-based measurement, powered by Facebook.

7. Case Study
RAYMOND
• Motivating in-store visits
• One stop-shop
• Encouraging walk-ins
AIDEM INC.
• Connecting people to jobs
• Acquiring new applicants
• Deliering related ads

8. Sheops
• Founded by Nadia Patel Gangjee, Sheops is
Pakistan’s first women-only online marketplace
with 2,700 entrepreneurs and 90,000 members.
100,000monthly website visitors
59,000community members on Facebook
30,000active members on website
2,700new registered sellers with 780 active shops

9. Pitfalls
• Misperception About the
Value of the Like
• Brand-Damaging Security
Messages
• Over-posting and posting
inappropriate content
• Not monitoring Facebook for
suggestions, complaints or
questions regarding your
business or products
• Not maintaining any social
media policy for employees

10. Engagement
• Engagement measures the
amount of times someone
took action on your posts.
That could mean clicking a
link, sharing your post, making
a reaction or leaving a
comment.

11. Reach
• Reach is the number of people
your content is seen by on
Facebook. This can be through
either paid or organic efforts.

12. CTR & Ad frequency
• Click-through rate (CTR) shows
the percentage of people that
see your ad and click through
to your landing page.
• Ad frequency is the average
number of times people see a
specific ad.

13. Impression
Reach tells you how many
people saw your posts,
impressions measure the
number of times your posts
were seen.

14. Page likes & follows
• Page Likes are the number of
people that follow your brand
on Facebook. They liked your
page or opted-in to be able to
have your posts show up in
their feed.

15. Video Retention
• To find out how what
percentage of your videos
people watch, you can check
out the Post Details section in
your Page Insights.

16. Boost sales
Website
conversion
01
App
engagement
02
Offer claims
03
Promote your
catalouge
04

17. Lead Generation
• Lead adverts
• Mobile app installs
• Website clicks

18. Best format
• Video adverts
• Slideshow adverts
• Canvas
• Photo adverts
• Carousel
• Link adverts