2. In-Depth analysis
• The platform has 1.71 billion monthly active users and
1.13 billion daily active users, on average.
• 82 percent of 18 to 29-year-olds online in the U.S. use
Facebook.
• The site tallies 8 billion average daily video views.
• More than 50 million businesses use Facebook Pages.
• Nearly one-third of Facebook users (32 percent)
engage with brands regularly.
• There are over 3 million companies that regularly use
Facebook to market their business.
• 70 percent of those companies are outside of the U.S.
• Facebook earned 19 percent of the $70 billion spent
worldwide on mobile advertising in 2015.
3. In-Depth analysis
• Images are responsible for 75 to 90 percent of an ad’s
performance on Facebook.
• According to one study, the average click-through rate
of a Facebook ad is 0.9 percent and the average cost-
per-click is $0.64.
• Since so many Facebook users watch video without
the sound on, captioned video ads can increase video
view time by an average of 12 percent.
• The most effective length for an ad title on Facebook
is four words, and 15 words for a link description.
4. Facebook for corporates
• Facebook Adverts
• Fb Makes $4 Billion revenue from advertising.
• Ads target bases on demographic, geographic and
profile information.
• FB ads are more like display ads than search ads.
• Facebook Page
• Establishes your business’ presence on Facebook, so
people can find out about you and connect with you.
• Messenger
• Automate responses and create Messenger bots to
connect with and serve your customers.
• Atlas
• People-based measurement, powered by Facebook.
5.
6.
7. Case Study
RAYMOND
• Motivating in-store visits
• One stop-shop
• Encouraging walk-ins
AIDEM INC.
• Connecting people to jobs
• Acquiring new applicants
• Deliering related ads
8. Sheops
• Founded by Nadia Patel Gangjee, Sheops is
Pakistan’s first women-only online marketplace
with 2,700 entrepreneurs and 90,000 members.
100,000monthly website visitors
59,000community members on Facebook
30,000active members on website
2,700new registered sellers with 780 active shops
9. Pitfalls
• Misperception About the
Value of the Like
• Brand-Damaging Security
Messages
• Over-posting and posting
inappropriate content
• Not monitoring Facebook for
suggestions, complaints or
questions regarding your
business or products
• Not maintaining any social
media policy for employees
10. Engagement
• Engagement measures the
amount of times someone
took action on your posts.
That could mean clicking a
link, sharing your post, making
a reaction or leaving a
comment.
11. Reach
• Reach is the number of people
your content is seen by on
Facebook. This can be through
either paid or organic efforts.
12. CTR & Ad frequency
• Click-through rate (CTR) shows
the percentage of people that
see your ad and click through
to your landing page.
• Ad frequency is the average
number of times people see a
specific ad.
13. Impression
Reach tells you how many
people saw your posts,
impressions measure the
number of times your posts
were seen.
14. Page likes & follows
• Page Likes are the number of
people that follow your brand
on Facebook. They liked your
page or opted-in to be able to
have your posts show up in
their feed.
15. Video Retention
• To find out how what
percentage of your videos
people watch, you can check
out the Post Details section in
your Page Insights.
