This document discusses business language and analyzing business letters. It begins by defining formal language and what constitutes business language. It then lists techniques for evaluating business writing, including knowing your objective, being specific, using positive language, and applying politeness. The document proceeds to analyze examples of business letters based on these techniques. It examines how the letters know their objective, plunge into the topic, use positive language, and maintain politeness and fairness. The letters are also evaluated on their natural language, readability, specificity, and use of the 7 C's of communication. In closing, the document provides pictures to further illustrate analyzing business letters.

2. GROUP MEMBERS
MAHNOOR SHOAIB 69
MIRZA YASEEN BAIG 67

3. ANALYSIS OF
BUSINESS LANGUAGE

4. DEFINE BUSINESS WRITING
EVALUATING techniques
EVALUATING BUSINESS business letters
CONCLUSION
CONTENTS

5. FORMAL LANGUAGE
The alphabet of a formal language is a set of symbols
on which this language is built. Some of the symbols in
an alphabet may have a special meaning. The formation
rules specify which strings of symbols count as well-
formed. The well-formed strings of symbols are also
called words, expressions, formulas, or terms.

6. WHAT IS BUSINESS LANGUAGE?
The method of human communication, either
spoken or written, consisting of the use of
words in a structured and conventional way: a
study of the way children learn language.
(Oxford language)

7. EVALUATING TECHNIQUES
 Know What You Want
 Be Specific
 Plunge Right In
 Positivity Of The Language
 Politeness Of The Language
 Be Fair
 Readability
 Be Natural
 7c’s

10. ANALYSIS OF BUSINESS LETTER
Know what you want
Filling of form 29 in respect of asiatec (pvt, limited)
Plunge right in
We are filling form “29” as required under the company ordinance
Positivity of the language
Sincerely yours
Politeness of the language
Thanking you
Be fair
This letter has no kind of discrimination

11. ANALYSIS OF BUSINESS LETTER
The Natural
We have deposited an amount of Rs. 1,50,000 in MCB,LDA PLAZA
Branch
Readability
We are filling form “29” as required under the company ordinance 19
84…..
Be Specific
Amount of Rs. 1,50,000 in MCB,LDA PLAZA Branch, Lahore(copy of
bank challan is enclosed)

12. ANALYSIS OF BUSINESS LETTER
7C’s

13. pictures

14. ANALYSIS OF BUSINESS LETTER
 Know What You Want
 No prominent or subject line
 Plunge Right In
 THE MANAGEMENT IS PLEASED to appoint
 Positivity Of The Language
 Awais’s contribution to bulleh shah packaging is acknowledge and appreciated by the management
 Politeness Of The Language
 the management is pleased to appoint
 We wish him the best for the year ahead
 Be Fair
 it has no kind of discrimination

15. ANALYSIS OF BUSINESS LETTER
 The natural
 No jargon used
 Readability
 Awais’s contribution to bulleh shah packaging is acknowledge and appritiated by the
management. We are Shure he will keep up the good work and we wish him best of luck for a
years ahead.
 Be specific
 Appointed Muhammad awais as MANAGER PROJECT in the business unirt CORRUGATED
PACKAGING repotting to the VU director from Jan 1, 2016

16. pictures

18. ANALYSIS OF BUSINESS LETTER
 Know what you want
 Letter of appointment
 Plunge right in
 NBP is pleased to offer you employment as cash officer
 Positivity of the language
 You shall perform diligently conscientiously and to the best if your ability…..
 Politeness of the language
 We are pleased to inform you that you have qualified
 Be fair
 it has no kind of discrimination

19. ANALYSIS OF BUSINESS LETTER
 The Natural
 No jargon used
 Readability
 Your employment with the bank shall commence the date you join the bank and shall
continue the peiod of three years from the effective date unled terminated earlier…
 Be Specific
 You shall report to the head of Islamic banking group,NBP,6th Floor, FTC Building,MAIN
SHAHRAH E FAISAL, KARACHI FOR THE FUTHER POSTING OF BRANCH AND ONTAIN
INSTRUCTIONS REGARDING YOUR DUTIES AND RESPONSIBILTY FROM HIM. ON YOUR
JOINING YOU SHALL REPORT TO INCHARGE ADMINISTRATION….
 Kindness
 upon expiry of yor term og contract ,it may be renewed,at the option of the bank,such
period and on search terms as may be offerd by the bank,and accepted by you.