This document discusses how social media impacts traditional agencies. It outlines several pieces including examining the source's credentials as a social media expert, defining key terminology, analyzing the current social media landscape, and creating a plan of action for agencies. The plan of action suggests tools like blogs, podcasts and social networks for agencies to engage audiences and get help managing their social media efforts. It also stresses the importance of metrics to evaluate whether social media strategies are effective or derailed.

1. Social Agency
What Does Social Media Mean
to Traditional Agencies?

2. Piece #1: The Source
Consider the source

3. Who am I?
award-winning social media consultant,
blogger, speaker, journalist and technologist
experienced social media strategist and developer
columnist and blogger for Entrepreneur Magazine
expert blogger for FastCompany

4. Piece #2: The Terminology

6. Piece #3: The Landscape

7. Piece #4a: Create the POA
Which tool(s) should be used?
blog
podcast
online community
wiki
widget
social networking
video

8. Piece #4b: Create the POA
Find the audience & influencers
Facebook
MySpace
LinkedIn
affinity groups/communities
blogs
podcasts

9. Piece #4c: Create the POA
Listen
RSS feeds/email subscriptions
Google Alerts
search.twitter.com
TweetBeep
Conversation monitoring tools (Buzzlogic, Radian6)

10. Piece #4d: Create Your POA
Engage
blog comments
social networking
micro-blogging (Plurk, Twitter)

11. Piece #5: Time Management
Social Media Marketing
Social Media Engagement
Social Media Management

12. Piece #6: Get Help
The “social media bus”
Evaluating consultants

13. Piece #7: Metrics
On track or not?
How to recognize a derailed effort
Triage & troubleshoot poor results

14. Interactivity
Questions?

15. Connect
xynoMedia
www.FriendFeed.com/LenaWest
914.377.0600