eBags Video Commerce by Peter Cobb

Peter Cobb February 2009 Co-founder and SVP of Marketing, eBags

Started March2007  One full-time video producer  210 videos  85% self produced, 15% from suppliers  Partnered with Silicon Valley startup Liveclicker for  technological aspects

Increased onsite conversions  Higher customer satisfaction  SEO  Presence on social networks  Enhance marketing programs (email, affiliates)  Low-cost way to grab technological edge  Brands love it 

Group A – No Video Group B – With Video # Product pages 25,000 25,000 served Conversion rate 6.63% 10.00% (did not view video) Conversion rate 6.63% 15.84% (viewed video) Conversion rate 50.1% increase N/A (did not view video) Conversion rate N/A 138.9% increase (viewed video)

Launched video center in 2008  Prominent SEO placement  Liquidated inventory of key product  Boosted conversion rates 

Facebook  Twitter  MySpace  Digg  StumbleUpon  YouTube  Blogs  Google Video  Etc. 

100,603 video plays (since May 5 2008)  Average 260/day, accelerating to 780/day  Distribution across all channels:  onsite, SEO, affiliate, email, social networks.

Since July 24th 2008 81,423 unique visitors 111,325 page views

Since Sep 17th 2008 1,138,517 banner impressions 5,543 video views

Since Jan 16th 2008 102,998 banner impressions 3,699 video views

Tracked since October 12th 2008 9,337 unique visitors

Since Mid November 2008 w/Liveclicker 15,775 views, increasing • Commission Junction • LinkShare

Article eBags Video + Merchandising

Demos and testimonial most “engaging”  (people viewing at least 10-seconds) Promotion/Interview show lower  engagement

Product demos are most engaging. These videos also show most views on Youtube

Notice the low level of engagement on affiliate site

What people will like more art than science…

Next-generation player  with integrated merchandising Social Media development  Email integration 

Getting Started  Video Production Doesn’t Have To Be Complex  “Video Everywhere” is the correct strategy Making it a process  Find the right balance of content  Work with suppliers to acquire video assets Solving the technical limitations  Partner with the right company and get going

http://videoretailer.org	56
http://www.videoshoppingdays.de	46
http://journal.diastyle.ru	33
http://www.slideshare.net	12
http://www.linkedin.com	10
http://www.twive.com	4
http://www.twive.de	1
http://www.lmodules.com	1
http://www.visualshopping.de	1
http://wordpress.rionord.de	1

eBags Video Commerce by Peter Cobb

by Xavier Casanova

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