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eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
eBags Video Commerce by Peter Cobb
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eBags Video Commerce by Peter Cobb

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eBags co-founder and SVP Peter Cobb talks about video commerce.

eBags co-founder and SVP Peter Cobb talks about video commerce.

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  • 1. Peter Cobb February 2009 Co-founder and SVP of Marketing, eBags
  • 2. Started March2007  One full-time video producer  210 videos  85% self produced, 15% from suppliers  Partnered with Silicon Valley startup Liveclicker for  technological aspects
  • 3. Increased onsite conversions  Higher customer satisfaction  SEO  Presence on social networks  Enhance marketing programs (email, affiliates)  Low-cost way to grab technological edge  Brands love it 
  • 4. Group A – No Video Group B – With Video # Product pages 25,000 25,000 served Conversion rate 6.63% 10.00% (did not view video) Conversion rate 6.63% 15.84% (viewed video) Conversion rate 50.1% increase N/A (did not view video) Conversion rate N/A 138.9% increase (viewed video)
  • 5. Launched video center in 2008  Prominent SEO placement  Liquidated inventory of key product  Boosted conversion rates 
  • 6. Facebook  Twitter  MySpace  Digg  StumbleUpon  YouTube  Blogs  Google Video  Etc. 
  • 7. 100,603 video plays (since May 5 2008)  Average 260/day, accelerating to 780/day  Distribution across all channels:  onsite, SEO, affiliate, email, social networks.
  • 8. Since July 24th 2008 81,423 unique visitors 111,325 page views
  • 9. Since Sep 17th 2008 1,138,517 banner impressions 5,543 video views
  • 10. Since Jan 16th 2008 102,998 banner impressions 3,699 video views
  • 11. Tracked since October 12th 2008 9,337 unique visitors
  • 12. Since Mid November 2008 w/Liveclicker 15,775 views, increasing • Commission Junction • LinkShare
  • 13. Article eBags Video + Merchandising
  • 14. Demos and testimonial most “engaging”  (people viewing at least 10-seconds) Promotion/Interview show lower  engagement
  • 15. Product demos are most engaging. These videos also show most views on Youtube
  • 16. Notice the low level of engagement on affiliate site
  • 17. What people will like more art than science…
  • 18. Next-generation player  with integrated merchandising Social Media development  Email integration 
  • 19. Getting Started  Video Production Doesn’t Have To Be Complex  “Video Everywhere” is the correct strategy Making it a process  Find the right balance of content  Work with suppliers to acquire video assets Solving the technical limitations  Partner with the right company and get going

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