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Emily Brackett
President, Visible Logic
www.visiblelogic.com
Design+business blog: visiblelogic.com/blog
$
HARMING
HELPING...
Is Your Web Site Helping or Harming Your Business?
Does Your Web Site
Really Matter?
Is Your Web Site Helping or Harming Your Business?
*Please don’t ask meabout my web site.
BOB*
Is Your Web Site Helping or Harming Your Business?
When you learn of a new product, service or
business, do you check out ...
Is Your Web Site Helping or Harming Your Business?
When researching products and services
the web site highly affects who ...
Is Your Web Site Helping or Harming Your Business?
I have left a web site because it was
poorly designed or difficult to u...
Is Your Web Site Helping or Harming Your Business?
Your Web Site is Your Hub
SAVE
Is Your Web Site Helping or Harming Your Business?
Web Design And
The Sales Process
Is Your Web Site Helping or Harming Your Business?
Create something to track.
Is Your Web Site Helping or Harming Your Business?
Typical Sales Cycle
Visit site
Step 1.
Buy
Step 2.
Is Your Web Site Helping or Harming Your Business?
Typical Sales Cycle
Visit site
Step 1.
Buy
Step 2.
X
Is Your Web Site Helping or Harming Your Business?
Micro Conversions
Sign up for an e-newsletter
Request a catalog
Downloa...
Is Your Web Site Helping or Harming Your Business?
Typical Sales Cycle
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsle...
Is Your Web Site Helping or Harming Your Business?
Typical Sales Cycle
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsle...
Is Your Web Site Helping or Harming Your Business?
How do you compare?
Is Your Web Site Helping or Harming Your Business?
Math
(I’ll Make It Simple)
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
An exceptional web site will get me to
take a second look at a company
...
Is Your Web Site Helping or Harming Your Business?
Visit site
Step 1.
Buy
Step 4.
Sign up for
E-newsletter
Step 2.
Request...
Is Your Web Site Helping or Harming Your Business?
Use Design
To Build Trust
Is Your Web Site Helping or Harming Your Business?
Number 1 Guideline: Looks Matter
“People quickly evaluate a site by vis...
Is Your Web Site Helping or Harming Your Business?
Trust
A professional
looking site
gives confidence
96%
A poorly
designe...
Is Your Web Site Helping or Harming Your Business?
Get Your Web Site
Ready for 2015
Is Your Web Site Helping or Harming Your Business?
1 Navigation
“I can easily find what I’m looking for”
is very important...
Is Your Web Site Helping or Harming Your Business?
1 Navigation
88%
10%
Very Important
Somewhat Important
98%Think it is
i...
Is Your Web Site Helping or Harming Your Business?
1 Navigation: Give Multiple Cues
Is Your Web Site Helping or Harming Your Business?
2 Fix Bad Links & Typos
91%Leave sites
with typos
or link errors.
28%
6...
Is Your Web Site Helping or Harming Your Business?
3 No bad stock photos or clip art!
“Bad stock photos
make you look chea...
Is Your Web Site Helping or Harming Your Business?
3 No bad stock photos or clip art!
Is Your Web Site Helping or Harming Your Business?
Be Consistent with Branding4
40%
41%
Very Important
Somewhat Important
...
Is Your Web Site Helping or Harming Your Business?
Keep Your Site Updated5
essional
ed web site
trust
8%
An out of date
si...
Is Your Web Site Helping or Harming Your Business?
Mobile / Responsive6
Is Your Web Site Helping or Harming Your Business?
7 Video
Is Your Web Site Helping or Harming Your Business?
Integrate Content and Design8
Is Your Web Site Helping or Harming Your Business?
0 10 20 30 40 50 60 70 80
Yes
No
80%
20%
Have you ever chosen one produ...
Emily Brackett
President, Visible Logic
www.visiblelogic.com
Design+business blog: visiblelogic.com/blog
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Effective web-design-2015

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Build an effective web site in 2015.

Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.

Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.

Published in: Design
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Effective web-design-2015

  1. 1. Emily Brackett President, Visible Logic www.visiblelogic.com Design+business blog: visiblelogic.com/blog $ HARMING HELPINGOR Is your web site your business? Get Your Web Site Ready for 2015
  2. 2. Is Your Web Site Helping or Harming Your Business? Does Your Web Site Really Matter?
  3. 3. Is Your Web Site Helping or Harming Your Business? *Please don’t ask meabout my web site. BOB*
  4. 4. Is Your Web Site Helping or Harming Your Business? When you learn of a new product, service or business, do you check out its web site? 56% 31% 12% 1% Almost Always Usually Sometimes Rarely When you learn of a new product, service or business, do you check out its web site? 87%Check out the web site of a new product, service or business. We all do it!
  5. 5. Is Your Web Site Helping or Harming Your Business? When researching products and services the web site highly affects who I choose. 4% Never 41% 55% Frequently Sometimes 96%Admit that the web site highly affects which product or service I choose.
  6. 6. Is Your Web Site Helping or Harming Your Business? I have left a web site because it was poorly designed or difficult to use. 47% 53% Frequently Sometimes 100%Everyone admits to leaving a bad web site, don’t make it yours!
  7. 7. Is Your Web Site Helping or Harming Your Business? Your Web Site is Your Hub SAVE
  8. 8. Is Your Web Site Helping or Harming Your Business? Web Design And The Sales Process
  9. 9. Is Your Web Site Helping or Harming Your Business? Create something to track.
  10. 10. Is Your Web Site Helping or Harming Your Business? Typical Sales Cycle Visit site Step 1. Buy Step 2.
  11. 11. Is Your Web Site Helping or Harming Your Business? Typical Sales Cycle Visit site Step 1. Buy Step 2. X
  12. 12. Is Your Web Site Helping or Harming Your Business? Micro Conversions Sign up for an e-newsletter Request a catalog Download a white paper Take a survey Request an estimate Make a donation Volunteer
  13. 13. Is Your Web Site Helping or Harming Your Business? Typical Sales Cycle Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3.
  14. 14. Is Your Web Site Helping or Harming Your Business? Typical Sales Cycle Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. Conversion (Needs a Call to Action)
  15. 15. Is Your Web Site Helping or Harming Your Business? How do you compare?
  16. 16. Is Your Web Site Helping or Harming Your Business? Math (I’ll Make It Simple)
  17. 17. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. Typical Sales Cycle
  18. 18. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. Conversion = 50% Rate Typical Sales Cycle
  19. 19. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. Conversion = 15% Conversion = 50% Rate Rate Typical Sales Cycle
  20. 20. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. Conversion = 2% Conversion = 15% Conversion = 50% Rate Rate Rate Typical Sales Cycle
  21. 21. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. 500 Conversion = 2% Conversion = 15% Conversion = 50% Rate Rate Rate Typical Sales Cycle
  22. 22. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. 500 10 1.5 .75 Typical Sales Cycle 500 Conversion = 2% Conversion = 15% Conversion = 50% Rate Rate Rate
  23. 23. Is Your Web Site Helping or Harming Your Business? An exceptional web site will get me to take a second look at a company 40% 49% Strongly Agree Agree 10% Disagree 89%will take a second look at a company with an exceptional web site. 1% Strongly Disagree
  24. 24. Is Your Web Site Helping or Harming Your Business? Visit site Step 1. Buy Step 4. Sign up for E-newsletter Step 2. Request Estimate Step 3. 500 Conversion = 10% Conversion = 15% Conversion = 50% Rate Rate Rate 500 50 7.5 3.75 Typical Sales Cycle
  25. 25. Is Your Web Site Helping or Harming Your Business? Use Design To Build Trust
  26. 26. Is Your Web Site Helping or Harming Your Business? Number 1 Guideline: Looks Matter “People quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues and more.” “Design your site so it looks professional.” — BJ Fogg, Ph.D Persuasive Technology Lab, Stanford University Studies conducted in 1999 and 2002, 3000 participants from US & Europe
  27. 27. Is Your Web Site Helping or Harming Your Business? Trust A professional looking site gives confidence 96% A poorly designed site reflects negatively 95% A professional designed web site builds trust 88%Agree Agree Agree
  28. 28. Is Your Web Site Helping or Harming Your Business? Get Your Web Site Ready for 2015
  29. 29. Is Your Web Site Helping or Harming Your Business? 1 Navigation “I can easily find what I’m looking for” is very important on a web site. 95% said:
  30. 30. Is Your Web Site Helping or Harming Your Business? 1 Navigation 88% 10% Very Important Somewhat Important 98%Think it is important that “Navigation is easy to use & intuitive” 2% Neutral
  31. 31. Is Your Web Site Helping or Harming Your Business? 1 Navigation: Give Multiple Cues
  32. 32. Is Your Web Site Helping or Harming Your Business? 2 Fix Bad Links & Typos 91%Leave sites with typos or link errors. 28% 63% Frequently Sometimes 9% Never
  33. 33. Is Your Web Site Helping or Harming Your Business? 3 No bad stock photos or clip art! “Bad stock photos make you look cheap.” 87% agree:
  34. 34. Is Your Web Site Helping or Harming Your Business? 3 No bad stock photos or clip art!
  35. 35. Is Your Web Site Helping or Harming Your Business? Be Consistent with Branding4 40% 41% Very Important Somewhat Important 13% Neutral 81%of respondents think your web design should match your company branding. 4% Not Very Important 2% Not Important At All
  36. 36. Is Your Web Site Helping or Harming Your Business? Keep Your Site Updated5 essional ed web site trust 8% An out of date site decreases trust 89%Agree Agree Blogs News Copyright
  37. 37. Is Your Web Site Helping or Harming Your Business? Mobile / Responsive6
  38. 38. Is Your Web Site Helping or Harming Your Business? 7 Video
  39. 39. Is Your Web Site Helping or Harming Your Business? Integrate Content and Design8
  40. 40. Is Your Web Site Helping or Harming Your Business? 0 10 20 30 40 50 60 70 80 Yes No 80% 20% Have you ever chosen one product, service or company over a competitor because it had a better web site?
  41. 41. Emily Brackett President, Visible Logic www.visiblelogic.com Design+business blog: visiblelogic.com/blog

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