Best Practices in eMarketing for Business - Wisconsin eMarketing Techniques Conference Keynote

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eMarketing is now one of the most effective ways to keep in touch with customers and build brand awareness and loyalty. Brad Kleinman, keynote speakers, discusses best practices in eMarketing at the conference.

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Best Practices in eMarketing for Business - Wisconsin eMarketing Techniques Conference Keynote

  1. 1. eMarketing Techniques for Businesses How to take advantage of the web to grow your organization Thank you to our sponsors
  2. 2. About The Speaker – Brad Kleinman
  3. 3. Agenda • 8:30AM - 10:20AM Keynote Speech • 10:20AM - 10:40AM Break • 10:40AM - 11:40AM Breakout Session #1 • 11:40AM - 1:00PM Lunch / Video Conference • 1:00PM - 2:00PM Breakout Session #2 • 2:00PM - 2:20PM Break • 2:20PM - 3:20PM Breakout Session #3 • 3:20PM - 4:00PM Wrap up
  4. 4. Breakout Sessions • Session 1 – Using Facebook and LinkedIn to Market Your Business – Leveraging Blogs to Syndicate Valuable Content and Generate Leads • Session 2 – Taking Advantage of Viral Marketing with Twitter – Driving Traffic to Your Site Through Search Engine Optimization • Session 3 – How to Use Free 'Web 2.0’ Tools to Ease Your Marketing Pains – Why Email Marketing is Still So Important
  5. 5. Connect to each other! • Tweeting? Use “#etechniques” hashtag – For real-time conversation, go to www.twubs.com • LinkedIn Group ‘eMarketing Techniques’
  6. 6. Keynote Speech Outline • Accountability • Web 1.0 -> Web 2.0 • Social Media Trends • Benefits of eMarketing • Creating your Marketing System • Specific eMarketing Techniques – Website Optimization – Email Marketing – Search Engine Optimization – Social Media Optimization
  7. 7. Caveat #1 – The 80/20 Principle
  8. 8. Caveat #2 – Water from a Firehose
  9. 9. Caveat #3 – Have Fun!
  10. 10. Caveat #4 – Marketing Foundations
  11. 11. Accountability
  12. 12. Accountability 1. Choose a partner 2. Introduce yourself 3. Commit to do ONE thing you learn today 4. Connect outside of this workshop 5. Check up with each other - MIH
  13. 13. The New Web
  14. 14. The New Web • A user driven virtual world – User driven content – Rich, interactive and user-friendly – Community and Social Network – Incorporation of Video and Mobile Ex. Blogs, wikis, social networks, online video, etc
  15. 15. The Machine is Us/ing Us
  16. 16. What is Web 2.0?
  17. 17. Benefits of eMarketing • Easy to use • Easy to quantify • Easy to customize • Easy to interact with users • Time Efficient • Cost efficient • High Return on Investment
  18. 18. Statistics & Trends • Social media trends – Facebook over 225M, 500K users per day – A blog is created every half second – Over 150K videos uploaded to YouTube every day – 75% of adults 18-24 are on social networks
  19. 19. Budget Line Increases VS Decreases
  20. 20. Significant Barriers to Adoption
  21. 21. Creating Your Marketing System
  22. 22. Optimizing Websites for Conversion • Design – Capture viewers attention immediately – Make sure you have a call-to-action – Get them to come back • Analysis – Google Analytics – Google Optimizer
  23. 23. Capture Attention Immediately
  24. 24. Engage your users
  25. 25. Google Analytics – Tracking Success
  26. 26. Tracking Goals in Google Analytics
  27. 27. Using Google Website Optimizer
  28. 28. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) GET their email
  29. 29. Use Email Marketing • Cost effective – ~ 500 = $15/month • View opens and clicks – Know exactly who opened it and when • Develops relationships – You open email from people you trust • Offer a value-based monthly newsletter
  30. 30. Email Marketing Best Practices 1. Focus on users needs (80%/20%) 2. Have a call to action 3. Track results and follow-up
  31. 31. Managing Relationships • Customer Relationship Management – Knowledge is power – Gathering inquiries from website – Synchronize with email marketing – Create a follow-up protocol – Coordinate with your team
  32. 32. Organic VS Paid Search
  33. 33. SEO VS PPC
  34. 34. eMarketing Best Practices – SEM 1. Use title tags 2. Key in to your keywords 3. Inbound links!
  35. 35. eMarketing Best Practices – SEM • Page title • Keyword density • H1, H2, H3 tags • Bold text • Anchor text • Keyword phrase or theme for each page • Robot friendly page URL
  36. 36. Use Website Grader
  37. 37. RSS – The common denominator
  38. 38. The Technology & The tools
  39. 39. Facebook – The Social Network
  40. 40. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  41. 41. Facebook Basics
  42. 42. What’s on your mind?
  43. 43. Facebook for Business – Ads
  44. 44. Facebook for Business – Public Profiles
  45. 45. Get LinkedIn!
  46. 46. Do you accept Twitter?
  47. 47. Creating Your Marketing System
  48. 48. THANK YOU Thank you to our sponsors

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