Presentation by wooga Founder & CEO Jens Begemann at Casual Connect conference, Seattle (July 21st 2011)
* Challenging Social Success Conventions:
Making Every Game a Success Story *
Conventional wisdom in the games industry says a game is either a hit or a flop. wooga's CEO Jens Begemann has a different philosophy: Every single game wooga creates is an enormously valuable asset.
Once a game service has run the gauntlet of production and you've brought it to life, commitment to honest evaluation, iteration, and evolution will ensure you recoup your investment and more. Of course, as with effective recruiting and evaluation processes for hiring employees - game ideas must also go through a thorough vetting process before they become live game services.
When the going gets tough, remember that there was a reason you committed to the idea in the first place, and abandoning a valuable IP a little too soon costs you much more than sticking with it a little too long.
In 2009 Jens founded wooga (world of gaming). With 30 million Monthly Active Users wooga is the 3rd largest social games company on Facebook and the leading developer from Europe. The 5 games wooga has lauched so far (Brain Buddies, Bubble Island, Monster World, Happy Hospital and Diamond Dash) are all hits on Facebook. wooga employs a team of 80 people from 20 nations in the heart of Berlin.
Before wooga Jens was Chief Product Officer at Jamba (Jamster, Fox Mobile Entertainment), helping the company to become the world‘s leading provider of mobile entertainment products.
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