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Making every game a success story
Wooga, founded by Jens Begemann in 2009, is a leading social game developer based in Berlin, with 35 million active users, primarily female aged 20-60. The document outlines game life cycles and strategies for successful game development, highlighting the importance of user engagement and retention. The presentation emphasizes a structured approach to game creation, including the initial idea, core gameplay, and optimizing user experience.
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Making every game a success story
- 1. + Making Every Game a Success Story Jens Begemann (Founder & CEO)
- 2. wooga – world of gaming About wooga Founded January 2009 Jens Begemann VC funded (total of $32m) Founder & CEO InternaFonal team of 100 from over 20 countries in Berlin Key stats 5 games on Facebook; 35 million acFve users = 2nd largest social game developer Only 5% of users from adverFsing 70% of users are female (age 20-‐60) 2
- 3. Typical game product lifecyle: Brain Buddies by wooga DAU 0,7 0,6 0,5 Millionen 0,4 0,3 0,2 0,1 0 24.06.2009 Jun-‐09 22.09.2009 Dec-‐09 21.03.2010 Jun-‐10 17.09.2010 Dec-‐10 16.03.2011 Jun-‐10 21.12.2009 19.06.2010 16.12.2010 14.06.2011 3
- 4. Typical game product lifecyle: Social City by Playdom DAU 3,5 3 2,5 Millionen 2 1,5 1 0,5 0 Mar-‐10 Jun-‐10 Aug-‐10 Nov-‐10 Feb-‐11 May-‐11 02.03.2010 01.06.2010 30.08.2010 29.11.2010 27.02.2011 28.05.2011 4
- 5. Typical game product lifecyle: Millionaire by Digital Chocolate DAU 3,5 3 2,5 Millionen 2 1,5 1 0,5 0 May-‐10 19.05.2010 Aug-‐10 18.08.2010 Nov-‐10 16.11.2010 Feb-‐11 14.02.2011 May-‐11 15.05.2011 5
- 6. Typical game product lifecyle: Monopoly Millionaires by EA DAU 1 0,9 0,8 0,7 Millionen 0,6 0,5 0,4 0,3 0,2 0,1 0 Feb-‐11 01.02.2011 03.03.2011 02.04.2011 Apr-‐11 02.05.2011 01.06.2011 Jun-‐11 01.07.2011 6
- 7. Typical game product lifecyle: Poker Blitz by Zynga DAU 0,3 0,25 0,2 Millionen 0,15 0,1 0,05 0 15.03.2010 14.06.2010 12.09.2010 11.12.2010 11.03.2011 10.06.2011 Mar-‐10 Sep-‐10 Mar-‐11 7
- 8. Desired game lifecycle DAU Time 8
- 9. Holy Grail: 1m DAU Only 22 games currently on Facebook DA U 1m 9
- 10. 5 Steps to the holy grail First 30 Idea/Theme Content days 1 2 3 4 5 Core Game Next 3 Loop Months 10
- 11. 1 2 3 4 5 DAU If you get nothing right... 10k Time 11
- 12. First 30 Idea/Theme Content days 1 2 3 4 5 Core Game Next 3 Loop Months 12
- 13. Monster World – First Sketch (May 2009) 13
- 14. Human Gardener or .... 14
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- 17. 1 2 3 4 5 DAU If you get the theme right... 10k Time 17
- 18. First 30 Idea/Theme Content days 1 2 3 4 5 Core Game First 3 Loop Months 18
- 19. Brain Buddies – paper prototype 19
- 20. Brain Buddies – flash prototype
- 21. Brain Buddies – gameplay
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- 23. 1 2 3 4 5 DAU If you also get the core game loop right... Time 23
- 24. First 30 Idea/Theme Content days 1 2 3 4 5 Core Game First 3 Loop Months 24
- 25. 1 2 3 4 5 Step New users (last 24h) 38.863 Monster World 01 -‐ Flash begin (0%) 93,0% New user funnel 02 -‐ Flash complete (100%) 86,5% 03 -‐ Tutorial – first harvest completed 82,7% 04 -‐ Tutorial – first planFng completed 82,5% Example: 1.3% drop is deemed 05 -‐ Tutorial – Mr T’s magic applied 81,1% unacceptable and 06 -‐ Tutorial – second harvest compl. 79,8% game is opFmized 07 -‐ Level 2 reached 79,6% accordingly 08 -‐ Tutorial completed (plowing) 79,4% 09 -‐ Level 3 reached 78,8% 10 -‐ Level 4 reached 77,5% 11 – Level 5 (or higher) reached 77,2% 25
- 26. 1 2 3 4 5 DAU If you also get the first 30 days right... Time 26
- 27. First 30 Idea/Theme Content days 1 2 3 4 5 Core Game Next 3 Loop Months 27
- 28. 1 2 3 4 5 DAU 1,2 1 0,8 Millionen 0,6 650.000 0,4 0,2 0 28
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- 36. Aker a few weeks of playing: All levels were played OR Level became too difficult 36
- 37. SoluFon: Level of the week 37
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- 40. 1 2 3 4 5 DAU 1,2 Level of 1 the week 0,8 Millionen 0,6 0,4 0,2 0 40
- 41. 1 2 3 4 5 DAU If you also get the next 30 days right... Time 41
- 42. First 30 Idea/Theme Content days 1 2 3 4 5 Core Game First 3 Loop Months 42
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- 46. Monster World facts 622 virtual goods 46
- 47. Monster World facts 230 quests 47
- 48. Monster World facts 14 funcFonal items/buildings FuncFonal Factories Baby items items 48
- 49. 1 2 3 4 5 DAU If you get all steps right... Time 49
- 50. 5 Steps to the holy grail First 30 Idea/Theme Content days 1 2 3 4 5 Core Game First 3 Loop Months 50
- 51. = + wooga combines metrics with emotions! 51
- 52. 1 2 3 4 5 DAU 1,8 1,6 1,4 Millions 1,2 1,0 0,8 0,6 0,4 0,2 0,0 Feb-‐10 0 0 1 eb-‐1 ay-‐1 ar-‐11 uly-‐1 52 Mar-‐11 F M M J
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- 54. Join the wooga team wooga.com/jobs 54
- 55. Work with us ! 55
- 56. Thank you! Jens Begemann Founder & CEO wooga Twiqer: #begemann wooga.com/jobs 56