This document appears to be a slide deck presentation on consumer electronics and future technology trends. It discusses topics like location-based social media, 4G networks, augmented reality cameras, activity trackers, smart home security, tablets, internet-connected TVs, 3D technology, and the shift to multi-screen media consumption. It also briefly covers Dell's social media strategy and the growth of video sharing sites like YouTube.

1. The Future of
Consumer electronics Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincent
Friday, June 22, 12

2. Friday, June 22, 12

3. Vincent Everts?
Friday, June 22, 12

4. Social Media
2.0
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5. • Mijn Tools
Friday, June 22, 12

6. Videoblogger
Talk to Me!
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7. Friday, June 22, 12

8. Friday, June 22, 12

9. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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10. Friday, June 22, 12

11. Friday, June 22, 12

12. Friday, June 22, 12

13. DELL Case
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14. Dell notebooks
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15. Friday, June 22, 12

16. Dell & Social Media
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17. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
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18. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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19. Location based
Social Media
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20. White pages Appje
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21. Whit.li api
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22. Friday, June 22, 12

23. 4G mooie toekomst
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24. Lytro camera
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25. Measure yourself
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26. Bodymedia
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27. The connected
everything
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28. Security Games
€100.000/ 1000 Miloen
atleet budget
$300Miljoen CCTV
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29. Friday, June 22, 12

30. Kassa Woonveilig
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31. Friday, June 22, 12

32. • 12MM dik
• 10 sec boot
• super screen
• 10H batteries
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33. WeVideo
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34. Urthecast
Earth HD streaming
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35. Ces 2012 Trends
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36. Blue Ray
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37. internet connected TV
2010: 425.000
2011: 820.000
2013: 60%
bron: GfK
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38. Friday, June 22, 12

39. Friday, June 22, 12

40. ESPN 3D World Cup
90%
60%
+5% +15% +17%
+34%
30% +27%
0% Presence
Reclame retentie
Koop intentie
Reclame liking
Reclame Koop Reclame
Kijkplezier
Kijkplezier Aanwezigheid
aandacht intentie genot
2D 3D bron: Engadget HD
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41. • Tablets everywhere!
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42. Friday, June 22, 12

43. Friday, June 22, 12

44. Friday, June 22, 12

45. Internet is pain!
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46. Friday, June 22, 12

47. Friday, June 22, 12

48. Friday, June 22, 12

49. Multi screen
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50. Friday, June 22, 12

51. Gebruiksverdeling
bron: twist 2011
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52. Tijdsbesteding
bron: twist 2011
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53. Welk scherm voor wat?
bron: twist 2011
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54. Aandacht per scherm
bron: twist 2011
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55. Wat kan je niet missen?
bron: twist 2011
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56. Friday, June 22, 12

57. met een volwaardig PSV TV-kanaal
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58. Apple TV
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59. Friday, June 22, 12

60. Friday, June 22, 12

61. Friday, June 22, 12

62. Friday, June 22, 12

63. Friday, June 22, 12

64. 1.6 miljoen in 2 yr
(1,6% of total)
Cut the cable
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65. 3D Revolutie?
Friday, June 22, 12

66. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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67. 7
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68. 68
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69. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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70. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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71. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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72. Friday, June 22, 12

73. Friday, June 22, 12

74. Friday, June 22, 12

75. Friday, June 22, 12

76. Friday, June 22, 12

77. Friday, June 22, 12

78. 1 miljard
WhatsApp berichten per dag
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79. Friday, June 22, 12

80. Friday, June 22, 12

81. Friday, June 22, 12

82. Friday, June 22, 12

83. IMPACT ON BUSINESS
12
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84. Friday, June 22, 12

85. Online bestedingen
2009: 9 billion euro
2011: 10 billion euro
Web-influenced 48
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miljard bron: thuiswinkel.org

86. Social tools Productinformatie
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87. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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88. beta
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89. Friday, June 22, 12

90. Friday, June 22, 12

91. Friday, June 22, 12

92. YouTube uploads
per minute
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II
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93. Who talks
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94. Social Networking
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95. Friday, June 22, 12

96. Friday, June 22, 12

97. Customer service
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98. “What are you doing in 140 characters”
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99. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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100. Friday, June 22, 12

101. The world is obsessed with Facebook
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102. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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103. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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104. •s
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105. Friday, June 22, 12

106. Web 2.0 Trend:
Co-Creation
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107. Friday, June 22, 12

108. 49
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109. Social Media
2.0
Friday, June 22, 12

110. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, June 22, 12