Founded in 2010 by former Microsoft engineers, the company has grown to 80 full-time employees and an outsourced art studio, aiming to deliver the best mid to hardcore social gaming experience across multiple platforms. It has been recognized with several awards for innovation and has achieved significant growth, boasting 2.1 million daily active users and strong revenue growth, particularly in mobile. The company is 100% bootstrapped, shows high profit margins, and maintains an above-industry-standard performance on customer engagement.