Company	
  

•       Founded	
  in	
  2010	
  by	
  3	
  ex-­‐Microso5	
  Engineers	
  
•       Talented	
  team:	
  80	
  highly	
  talented	
  full	
  Ame	
  employees	
  +	
  
        outsourced	
  art	
  studio	
  

•       Vision:	
  	
  

          –  Provide	
  best	
  mid/hard	
  core	
  social	
  gaming	
  experience	
  to	
  
                 millions	
  of	
  people	
  

          –  Unified	
  gaming	
  experience	
  on	
  mulAple	
  plaJorms	
  

•       Award	
  wining:	
  

          –  “The	
  Best	
  Gaming	
  Startup”	
  at	
  Europas	
  Awards	
  2011	
  

          –  People’s	
  choice	
  best	
  start-­‐up	
  at	
  London	
  Web	
  Summit	
  2012	
  

          –  One	
  of	
  the	
  25	
  hoWest	
  Hi-­‐tech	
  companies	
  in	
  Europe	
  in	
  2011	
  
                 by	
  the	
  European	
  Tech	
  Tour	
  AssociaAon	
  	
  	
  

          –  “Best	
  Employer”	
  in	
  Western	
  Balkans	
  for	
  2012	
  
 	
  
Top	
  Eleven	
  –	
  #1	
  online	
  sports	
  game	
  
Market	
  opportunity	
  &	
  compe;;on	
  
                                                                                                                                                                                                                                                                                                          All	
  Sports	
  Games	
  on	
  
       •              Constant	
  growth	
  since	
  launch	
                                                                                                                                                                                                                                                Facebook:	
  DAU	
  
       •              2.1	
  million	
  acAve	
  daily	
  users	
                                                                                                                                                                                                                                                                                                                               22%	
  
       •              35%	
  DAU/MAU	
  
       •              Market	
  size:	
  30M+	
  MAUs	
                                                                                                                                                                                                                                                                78%	
  
                                                                                                                                                                                                                                                                                                                    Top	
  Eleven	
  
                                                                                                                                                                                                                                                                                                                    ALL	
  other	
  sports	
  games	
  
                                                                                                                                                                       Daily	
  AcAve	
  Users	
  	
  
	
  2,000,000	
  	
  
	
  1,800,000	
  	
  
	
  1,600,000	
  	
  
	
  1,400,000	
  	
  
	
  1,200,000	
  	
  
	
  1,000,000	
  	
  
     	
  800,000	
  	
  
     	
  600,000	
  	
  
     	
  400,000	
  	
  
     	
  200,000	
  	
  
              	
  -­‐	
  	
  	
  	
  
                                        5/9/10	
  
                                                     6/9/10	
  
                                                                  7/9/10	
  
                                                                               8/9/10	
  
                                                                                            9/9/10	
  
                                                                                                         10/9/10	
  
                                                                                                                       11/9/10	
  
                                                                                                                                     12/9/10	
  
                                                                                                                                                   1/9/11	
  
                                                                                                                                                                2/9/11	
  
                                                                                                                                                                             3/9/11	
  
                                                                                                                                                                                          4/9/11	
  
                                                                                                                                                                                                       5/9/11	
  
                                                                                                                                                                                                                    6/9/11	
  
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                                                                                                                                                                                                                                                                                                    12/9/11	
  
                                                                                                                                                                                                                                                                                                                  1/9/12	
  
                                                                                                                                                                                                                                                                                                                               2/9/12	
  
                                                                                                                                                                                                                                                                                                                                            3/9/12	
  
                                                                                                                                                                                                                                                                                                                                                         4/9/12	
  
                                                                                                                                                                                                                                                                                                                                                                      5/9/12	
  
                                                                                                                                                                                                                                                                                                                                                                                   6/9/12	
  
                                                                                                                                                                                                                                                                                                                                                                                                7/9/12	
  
                                                                                                                                                                                                                                                                                                                                                                                                             8/9/12	
  
                                                                                                                                                                                                                                                                                                                                                                                                                          9/9/12	
  
Core	
  Values	
  

•    InnovaAon	
  
       –  First	
  hard-­‐core,	
  compeAAve,	
  mulAplayer,	
  synchronous	
  social	
  game	
  to	
  
          	
  reach	
  1M	
  DAUs	
  	
  
       –  First	
  to	
  bring	
  true	
  mulA-­‐device	
  gaming	
  experience	
  
       –  First	
  to	
  introduce	
  different	
  approach	
  to	
  moneAzing	
  
•    PlaJorm	
  
       –    True	
  synchronous	
  mulAplayer	
  experience	
  
       –    Seamless	
  gameplay	
  on	
  mulAple	
  devices	
  
       –    Highly	
  scalable	
  
       –    Reusable	
  	
  
•    Team	
  	
  
       –  Know-­‐how	
  to	
  create	
  highly	
  addicAve	
  games	
  
       –  Best	
  engineers,	
  game	
  designers	
  	
  
          and	
  arAsts	
  in	
  the	
  South	
  Eastern	
  Europe	
  
       –  Easy	
  access	
  to	
  new	
  hires	
  
•    Processes	
  
       –  Constantly	
  focused	
  on	
  innovaAon	
  and	
  execuAon	
  
       –  Fast	
  iteraAons	
  
       –  Data	
  Driven	
  Design	
  
Plans	
  for	
  2013	
  

•    Scaling	
  up	
  the	
  company,	
  growing	
  the	
  team	
  
•    New	
  games	
  
•    New	
  markets	
  
•    Stronger	
  B2B	
  
Financials	
  

•  Bootstrapped,	
  100%	
  owned	
  by	
  founders	
  
•  One	
  of	
  the	
  top	
  performing	
  publishers	
  on	
  Facebook	
  
     –  %	
  of	
  paying	
  customers	
  mulAple	
  Ames	
  higher	
  than	
  industry	
  standard	
  
     –  Strong,	
  above	
  industry	
  standard,	
  ARPU	
  and	
  ARPPU	
  	
  
     –  70%	
  of	
  user	
  base	
  are	
  17+	
  men	
  
•  15%	
  Monthly	
  revenue	
  growth	
  	
  
•  Mobile	
  revenue	
  and	
  user	
  base	
  growing	
  fast	
  –	
  top	
  grossing	
  App	
  on	
  
   Apple	
  Store	
  and	
  Google	
  Play	
  
•  Scalable	
  development	
  costs	
  
•  High	
  profit	
  margin	
  
Q	
  &	
  A	
  

	
  
	
  
	
  
	
  




Branko	
  MiluAnović	
  
CEO	
  
brankom@nordeus.com	
  
- w . a-o f ec. m
 w wn hc n r e o
      o    en c
- wt ro n ac n r c
 ti . m/o ho f e e
   tc
    e         en
- w .cb o. m/O H o f ec
 w wf e o k o N A C n r e
     a     c         en
- w . a-o f ec. m
 w wn hc n r e o
      o    en c
- wt ro n ac n r c
 ti . m/o ho f e e
   tc
    e         en
- w .cb o. m/O H o f ec
 w wf e o k o N A C n r e
     a     c         en

Nordeus - NOAH12 London

  • 2.
    Company   •  Founded  in  2010  by  3  ex-­‐Microso5  Engineers   •  Talented  team:  80  highly  talented  full  Ame  employees  +   outsourced  art  studio   •  Vision:     –  Provide  best  mid/hard  core  social  gaming  experience  to   millions  of  people   –  Unified  gaming  experience  on  mulAple  plaJorms   •  Award  wining:   –  “The  Best  Gaming  Startup”  at  Europas  Awards  2011   –  People’s  choice  best  start-­‐up  at  London  Web  Summit  2012   –  One  of  the  25  hoWest  Hi-­‐tech  companies  in  Europe  in  2011   by  the  European  Tech  Tour  AssociaAon       –  “Best  Employer”  in  Western  Balkans  for  2012    
  • 3.
    Top  Eleven  –  #1  online  sports  game  
  • 4.
    Market  opportunity  &  compe;;on   All  Sports  Games  on   •  Constant  growth  since  launch   Facebook:  DAU   •  2.1  million  acAve  daily  users   22%   •  35%  DAU/MAU   •  Market  size:  30M+  MAUs   78%   Top  Eleven   ALL  other  sports  games   Daily  AcAve  Users      2,000,000      1,800,000      1,600,000      1,400,000      1,200,000      1,000,000      800,000      600,000      400,000      200,000      -­‐         5/9/10   6/9/10   7/9/10   8/9/10   9/9/10   10/9/10   11/9/10   12/9/10   1/9/11   2/9/11   3/9/11   4/9/11   5/9/11   6/9/11   7/9/11   8/9/11   9/9/11   10/9/11   11/9/11   12/9/11   1/9/12   2/9/12   3/9/12   4/9/12   5/9/12   6/9/12   7/9/12   8/9/12   9/9/12  
  • 5.
    Core  Values   •  InnovaAon   –  First  hard-­‐core,  compeAAve,  mulAplayer,  synchronous  social  game  to    reach  1M  DAUs     –  First  to  bring  true  mulA-­‐device  gaming  experience   –  First  to  introduce  different  approach  to  moneAzing   •  PlaJorm   –  True  synchronous  mulAplayer  experience   –  Seamless  gameplay  on  mulAple  devices   –  Highly  scalable   –  Reusable     •  Team     –  Know-­‐how  to  create  highly  addicAve  games   –  Best  engineers,  game  designers     and  arAsts  in  the  South  Eastern  Europe   –  Easy  access  to  new  hires   •  Processes   –  Constantly  focused  on  innovaAon  and  execuAon   –  Fast  iteraAons   –  Data  Driven  Design  
  • 6.
    Plans  for  2013   •  Scaling  up  the  company,  growing  the  team   •  New  games   •  New  markets   •  Stronger  B2B  
  • 7.
    Financials   •  Bootstrapped,  100%  owned  by  founders   •  One  of  the  top  performing  publishers  on  Facebook   –  %  of  paying  customers  mulAple  Ames  higher  than  industry  standard   –  Strong,  above  industry  standard,  ARPU  and  ARPPU     –  70%  of  user  base  are  17+  men   •  15%  Monthly  revenue  growth     •  Mobile  revenue  and  user  base  growing  fast  –  top  grossing  App  on   Apple  Store  and  Google  Play   •  Scalable  development  costs   •  High  profit  margin  
  • 8.
    Q  &  A           Branko  MiluAnović   CEO   brankom@nordeus.com  
  • 9.
    - w .a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 10.
    - w .a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en