What I've Learned Developing for iOS
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What I've Learned Developing for iOS. Review process, marketing, sales figures, and lite versions. Presentation on 5 April 2011 Skills Matter.
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What I've Learned Developing for iOS
- 1. What I've Learned Developing for iOS
- 2. Disclaimer
- 3. Background
- 4. Background • Co-Founded Secret Monkey Science, LLC
- 5. Background • Co-Founded Secret Monkey Science, LLC • Started on a “Project” in Titanium, Objective-C...
- 6. Background • Co-Founded Secret Monkey Science, LLC • Started on a “Project” in Titanium, Objective-C... • Launched Screencasts.org
- 7. Background • Co-Founded Secret Monkey Science, LLC • Started on a “Project” in Titanium, Objective-C... • Launched Screencasts.org • Spoke at Øredev in Sweden
- 8. Lesson #1 It’s OK to delete more code than you keep
- 9. Background • Co-Founded Secret Monkey Science, LLC • Started on a “Project” in Titanium, Objective-C... • Launched Screencasts.org • Spoke at Øredev in Sweden • Launched FaceJack
- 11. FaceJack Breakdown • 2 Weeks to Build Initial Release
- 12. FaceJack Breakdown • 2 Weeks to Build Initial Release • Submitted 2/12/10
- 13. FaceJack Breakdown • 2 Weeks to Build Initial Release • Submitted 2/12/10 • First Version Approved 14/12/10
- 14. FaceJack Breakdown • 2 Weeks to Build Initial Release • Submitted 2/12/10 • First Version Approved 14/12/10 • 111 Days, Sold 1,559
- 15. FaceJack Breakdown • 2 Weeks to Build Initial Release • Submitted 2/12/10 • First Version Approved 14/12/10 • 111 Days, Sold 1,559 • Sold 14 a Day
- 16. 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold
- 17. 2.0 iPhone Support 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold
- 18. Lesson #2 Universal Apps are ranked under iPhone if downloaded through iTunes
- 19. 2.0 iPhone Support 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold
- 20. 2.0 2.1 iPhone Support Save/Load 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold
- 21. 2.0 2.1 2.2 iPhone Support Save/Load Video/FaceBook 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold
- 22. 2.0 2.1 2.2 iPhone Support Save/Load Video/FaceBook 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold Featured in What’s Hot in Entertainment Category Changed Keywords
- 23. 2.0 2.1 2.2 2.3 iPhone Support Save/Load Video/FaceBook Twitter 30.0 22.5 15.0 7.5 0 14/12 16/12 18/12 20/12 22/12 24/12 26/12 28/12 30/12 1/1 3/1 5/1 7/1 9/1 11/1 13/1 15/1 17/1 19/1 21/1 23/1 25/1 Units Sold Featured in What’s Hot in Entertainment Category Changed Keywords
- 24. Lesson #3 Keywords help
- 25. Lesson #4 It’s OK to ask Apple to feature your App
- 26. Lesson #5 Allow plenty time if you’re integrating with Facebook and Twitter
- 28. FaceJack Lite Breakdown • Cut down version
- 29. FaceJack Lite Breakdown • Cut down version • Rejected twice
- 30. FaceJack Lite Breakdown • Cut down version • Rejected twice • First Version Approved 27/01/11
- 31. FaceJack Lite Breakdown • Cut down version • Rejected twice • First Version Approved 27/01/11 • 67 Days, 13,051 Downloads
- 32. FaceJack Lite Breakdown • Cut down version • Rejected twice • First Version Approved 27/01/11 • 67 Days, 13,051 Downloads • 194 Downloads a Day
- 33. FaceJack Lite Breakdown • Cut down version • Rejected twice • First Version Approved 27/01/11 • 67 Days, 13,051 Downloads • 194 Downloads a Day • (Realistically 70)
- 34. What did FaceJack Lite do for Sales?
- 36. Lesson #6 Launch of Your Lite Version Improves Sales - at least in the short term
- 37. Doubled Price
- 38. Returned to Original Price
- 39. Returned to Original Price
- 40. Lesson #7 Decreasing the price can boost numbers of sales
- 47. Lesson #8 A reduction in the number of downloads doesn’t necessarily mean lower revenue (if you increase prices)
- 48. Lesson #9 iPad 2 Launch is Good for Developers
- 49. International US
- 50. Lesson #10 Don’t Waste Your Time - Use Open Source Software
- 51. ShareKit • Share Images,Videos*, Files, URLs and Text in a few lines of code. • http://www.getsharekit.com/ * We used a github fork for sharing videos on Facebook/Twitter
- 52. SQLitePersistentObjects • Save Objects in SQLite Database - Very Simple • http://code.google.com/p/ sqlitepersistentobjects/ • Inherit from SQLitePersistentObject from and call save on an instance
- 53. Lesson #11 Don’t Waste Your Time - iTunes Connect isn’t Great
- 54. AppAnnie
- 55. AppAnnie
- 56. AppAnnie
- 57. AppAnnie
- 58. Lesson #12 TapJoy can help sales
- 59. TapJoy
- 60. TapJoy Spend $5 to make $7 ($2 profit, if you do the bare minimum)
- 61. TapJoy If you bid more (and have the money to do so) you could influence the iTunes chart thus getting non-TapJoy installs
- 62. Lesson #13 People contacting you to may not be beneficial to you or your app - App “SEO” - Reviewers
- 63. Lesson #14 Your app can be used in environments you didn’t anticipate
- 65. Lesson #15 iAds are unpredictable - Compare FaceJack to FaceJack Lite
- 66. FaceJack Units
- 67. FaceJack Revenue
- 70. FaceJack vs FaceJack Lite • FaceJack - 68 ¢ per App • FaceJack Lite - 0.63 ¢ per App ( iAds Only) • Possibly 68.63 ¢ if they decide to buy FaceJack
- 71. Lesson #16 Read the Guidelines (if you’re in a hurry for an app to be launched) - We’ve had another App rejected
Editor's Notes
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- This is by no means scientific. Just our experience. We’re sharing our experience versus all those millionaire developer stories out there. We’re going to share our stats and what we’ve observed so that you may have a better picture on ins and outs of iOS development. We’re a two man iOS dev/design shop. We don’t have venture capital. We pretty much have no capital. This is our story of trying to make it as an iOS developer. That out of the way - a bit of background\n
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- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
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- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
- What we have learned?\n\nFaceJack vs Screencasts.org\n- It’s about product - put the work in up front and put it in the market\n- Pumped in ~$700 - Not pumping into marketing\n\n\n2.0 - Universal Apps + Ranking iPhone\n\n2.1 - Responding to feature requests - Marketing in App - thought it’d take forever - took a day\n- Camera troubles\n\n2.2 - Video recording\n- Featured - we asked\n- Key word changed\n- Increased our sales. Apple is featuring it.\n\n2.3 - Twitter\n- Jumping through hoops\n\n\n\n\n
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- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
- Worry about marketing.\nNative - tightly coupled into hardware.\nLearned - Objective-C\n
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- Free Open Beta for Sales/iAds Stats for your Apps\n
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- Bid to install. You only pay for a valid install.\n
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- We had an email from an individual who’s organised an international conference in Pheonix, Arizona - Mobile Learning Experience.\n\nShe said in her presentations to educators encouraging them to place [FaceJack] on their mobile devices and have kids use the app to take a [photo] of a person/animal in the book they are reading and use facejack to do a retelling of the book, or tell their favorite part of the story, or show how they think that character will respond to a given situation. \n\nSo something we had designed for entertainment is being used in educational settings.\n
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