Mobile first strategy, When, why ( and why Not )

•

48 likes•10,151 views

This presentation was presented at the product excellence (http://www.productexcellence.co.il/) conference, on december 5th

Technology Business

“Mobile First”
The right way to go?

shai@appove.com

Distribution
Discovery
Visibility
Restrictive
policies
Quality
Payment
processing

MVP
( Yep, You are not senile, we mentioned this earlier )

UX/UI matters!
Small changes can have great impact
On ROI and conversion

“Growth hacking is a marketing
technique developed by technology
startups which a creativity, analytical
thinking, and social metrics to sell
products and gain exposure”

“Growth hacking" is a recognition that when
you focus on understanding your users and
how they discover and adopt your products,
you can build features that help you acquire
and retain more users, rather than just
spending marketing dollars
Josh Elman
Product Guy. I have worked on Twitter,
Facebook Connect, Zazzle, LinkedIn, RealPlayer.

!

Principal at Greylock, looking for crazy new things.

Marketing
meets
!
!
!

Product development

Hard to ﬁnd a tactic
Almost impossible to replicate
the same success

The landscape changes
!

Your mobile strategy
Will need to face
These challenges

Good Luck
!

Shai Wolkomir
shai@appove.com

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Mobile first strategy, When, why ( and why Not )

1. “Mobile First” The right way to go? shai@appove.com

2. What is your oﬀering ?

3. Realtime?

4. Location based?

5. Communication ?

6. Fun ?

7. Capture the moment ?

8. When will they use it ?

10.

11.

12. Costs ?

13.

14.

15. MVP

16. Discovery

17. Mobile growth ome en ph nal

18. The Early days

19.

20.

21. Retention ?

22.

23. After 30 days?

24. 54%

25. After 60 days?

26. 43%

27. After 90 days?

28. 35%

29. Where is the money ?

30.

31. So… Downloads ?

32.

33. Oh… Right… In-App purchases ?

34.

35. And did I mention ? 30%

36. Is this the year for mobile ads?

37. It’s all about the Not in app!

38.

39. Segmentation

40.

41.

42. HTML Vs. Native

43.

44.

45.

46. 5 seconds

47.

48. The app store’s

49.

50. Distribution Discovery Visibility Restrictive policies Quality Payment processing

51. But…

52. You will get there Day1 Day2 Day3

53. How ?

54. Product Market Fit

55. MVP ( Yep, You are not senile, we mentioned this earlier )

56. Why MVP? ( Big spoiler up ahead )

57. You will Fuck-It-Up !!!

58. UX

59. UX Changes everything

60. UX/UI matters! Small changes can have great impact On ROI and conversion

61.

62.

63.

64. “Smart” User Acquisition

65. i.e Growth Hacking

66. “Growth hacking is a marketing technique developed by technology startups which a creativity, analytical thinking, and social metrics to sell products and gain exposure”

67. “Growth hacking" is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars Josh Elman Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. ! Principal at Greylock, looking for crazy new things.

68. Marketing meets ! ! ! Product development

69.

70. Cross posting to Facebook & Twitter

71. Hard to ﬁnd a tactic Almost impossible to replicate the same success

72. So…

73. Your product is going Mobile

74. The landscape changes ! Your mobile strategy Will need to face These challenges

75. Good Luck ! Shai Wolkomir shai@appove.com