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Mobile APM Comes of Age as Continuous Improvement of the End-User Experience

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Monitoring the quality of the mobile end-user experience is becoming increasingly relevant, but represents a unique challenge for IT due to the wide range of variables across devices, networks and platforms that are involved. Vendors are introducing new approaches to address this challenge; their capacity to influence the end-user experience will determine who comes out on top.

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Mobile APM Comes of Age as Continuous Improvement of the End-User Experience

  1. 1. Mobile APM Comes of Age as Continuous Improvement of the End-User Experience Raul Castanon-Martinez Sr. Analyst, Enterprise Mobility and Cloud 451 Research
  2. 2. Our 100+ analyst team:  Influences over ten thousands IT practitioners via research engagement  Provides insight to thousands of publications and media outlets  Speaks at hundreds of conferences worldwide  Impacts billions of M&A dollars  Shapes critical IT buying and strategy decisions via professional services  Delivers thought leadership via thousands of webinars, videos, and other content marketing 2
  3. 3. 451 Research is engaged with well over 13,000 IT professionals, representing over $100bn in buying power 12,000+ receive our insight in exchange for participation in research process 2,500+ attend our events each year 13 of the Fortune 50 end-user organizations are paying subscribers Via professional services, advised on 45+ technology acquisition and technology roadmap projects in the past three years 3
  4. 4. Key Industry Players • APImetrics • AppDynamics • Applause • BMC • CA Technologies • Crashlytics, • Crittercism • Dynatrace • HP • IBM • Keynote • Microsoft • Mobile Labs • New Relic • Perfecto Mobile • Pulse.io • SmartBear • Splunk 4
  5. 5. Recent Coverage • Mobile APM Comes of Age as Continuous Improvement of the End-User Experience • MWC 2015: APM and QA vendors shift focus to the end-user experience • Mobile Application Performance Management (mAPM) Market Map • Impact Reports • With new funding, APImetrics touts comprehensive API performance monitoring and analysis • Keynote partners with Crittercism for comprehensive mobile APM • Splunk expands operational intelligence to mobile apps with MINT • Perfecto Mobile marks shift in mobile apps QA with Continuous Quality Lab 5
  6. 6. Factors That Contribute to the Mobile End-User Experience 6 Source: Mobile APM Comes of Age as Continuous Improvement of the End-User Experience. 451 Research (March 2015) Mobility requires that in addition to monitoring the functional quality, usability and performance of mobile applications, enterprises monitor a wide range of elements that contribute to the mobile end-user experience.
  7. 7. 7 Mobile APM Market Map
  8. 8. 8 Select M&A Activity for APM & QA 2013-2014
  9. 9. Thank you

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