The SEO dilemmaWil Reynolds - @wilreynolds                              @wilreynolds                                      ...
The SEO dilemma@wilreynolds                     2
The SEO dilemma           What Google says will work     What ACTUALLY works@wilreynolds                                  ...
Gets more               complicated@wilreynolds                 4
Food on the table                             Expectations                                GoalsWhat Google says will work ...
Honest Conversation@wilreynolds                6
NOT 1               quality               link               here!               RISKY@wilreynolds           7
WORKS@wilreynolds       8
Crossing the SEO                    chasm@wilreynolds                      9
ASSETS          FAKE SOCIAL VOTES               INBOUND MARKETING   ARTICLE DIRECTORIES                 RELATIONSHIPS     ...
BOSSES, No                 more!!!@wilreynolds                11
THIS@wilreynolds          12
BREEDS@wilreynolds            13
CRAPOLA@wilreynolds             14
BREEDS@wilreynolds            15
RISK@wilreynolds          16
#WWMCD?@wilreynolds         17
TODAY we commit to building the bridge@wilreynolds                                   18
Building The Bridge - Infographics@wilreynolds                           19
Why I still LOVE                infographics@wilreynolds                      20
Begins with a human          condition@wilreynolds               21
@wilreynolds   22
@wilreynolds   23
EASY!@wilreynolds       24
Remember these?@wilreynolds               25
Hey, did you know…@wilreynolds                 26
Learn something new          move on@wilreynolds              27
Infographic Mob@wilreynolds                     28
Is this “Crap”@wilreynolds                    29
Why/Why not?@wilreynolds                  30
Mismatch@wilreynolds              31
With a little work, we     can make this more           valuable@wilreynolds                  32
@ethanlyon@wilreynolds                33
@wilreynolds   34
What do you expect to SEE??                              35
5000 Words36
Fails the               “did you know”                     test@wilreynolds                    37
Assets in PPC                Early Funnel@wilreynolds                   38
PPC has understood that          for years@wilreynolds             39
Economics of payday              lending@wilreynolds                   40
Agency Challenge    understand the depth of your client’s                 business@wilreynolds                            41
Client Challenge   Is your agency asking you questions?@wilreynolds                          42
Few questions = RISKY@wilreynolds                  43
Infographics = Cliffs Notes@wilreynolds              44
Cliffs Notes                    2.0@wilreynolds                  45
@wilreynolds   46
@wilreynolds   47
Building the bridge – Asset building@wilreynolds                               48
Under Optimized Assets@wilreynolds              49
I wanted a fitted hat…@wilreynolds                     50
@wilreynolds   51
@wilreynolds   52
Low links &               page metrics@wilreynolds                  53
Where is that cool                sizer resource?@wilreynolds                        54
Maybe it has no links?@wilreynolds                    55
@wilreynolds   56
Has links                 PDF                No Copy@wilreynolds               57
Make all of us sad@wilreynolds                        58
Outcome of under               optimized assets…@wilreynolds                       59
@wilreynolds   60
Even more opportunity@wilreynolds                  61
@wilreynolds   62
Have a large client?             Look for assets@wilreynolds                      63
Building your bridge – Leverage community@wilreynolds                                   64
www.followerwonk.com@wilreynolds                          65
@wilreynolds   66
Recent Tweeters        Only@wilreynolds         67
Writers@wilreynolds   68
OUTCOME@wilreynolds   69
TechCrunch@wilreynolds   70
RWW@wilreynolds   71
Seen as a “brand”           500k links | DA 93                                Influential writers@wilreynolds             ...
Seen as a “brand”                      Wanna link?           500k links | DA 93                      I thought so         ...
Editor  Columnist@wilreynolds   74
Don’t take the easy way        out and do this@wilreynolds              75
@wilreynolds   76
@@wilreynolds       77
The outcome of hard work    (This presentation)@wilreynolds           78
Push yourself to add value            &  Amazing things happen@wilreynolds             79
Like this…@wilreynolds                80
Who follows me that  allows guest posts?@wilreynolds            81
Manually        Gdoc + Concatenate + Open URLs plugin               http://bit.ly/open-urls@wilreynolds                   ...
@wilreynolds   83
@djchrisle               saves the day      http://bit.ly/guest-post-gdoc@wilreynolds                          84
This is what I LOVE about          our industry       @dan_shure, @dohertyjf, @ethanlyon,         @jordangodbey @daveminch...
CLAP IT UP!!!@wilreynolds                   86
I can see it already@wilreynolds                          87
Wahhhhhhhhhhhhhhhh            88
Stopwhinin’          89
Wil, easy for you to say you have a ton of followers@wilreynolds              90
Yup it is          13+ years of helping@wilreynolds                     91
What are you        doing to help people?@wilreynolds                    92
How are YOU going to add value in your community?@wilreynolds           93
App for that@wilreynolds                  94
INBOXq.com@wilreynolds                95
Hootsuite?@wilreynolds                96
Integration FTW!@wilreynolds                      97
Go right to Twitter…@wilreynolds                      98
@wilreynolds   99
@wilreynolds   100
@wilreynolds   101
http://bit.ly/content-ideas1       @seogadget tool = more ways to help@wilreynolds                                  102
Pick on someone@wilreynolds                     103
who has stronger                engagement@wilreynolds                      104
I’m gunning for RandFish@wilreynolds             105
I’m gunning for RandFish@wilreynolds             106
What’s the downside if I      never catch him?@wilreynolds               107
Think about that!@wilreynolds                       108
Pick 1 person and     try to OUT “HELP” them@wilreynolds              109
Not                out link                out blog               out funny                 them               OUT HELP!@w...
111
Let’s Start BUILDING            our bridge        @seerinteractive@wilreynolds                 112
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The SEO Dilemma - Searchfest Keynote - Wil Reynolds

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My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.

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The SEO Dilemma - Searchfest Keynote - Wil Reynolds

  1. 1. The SEO dilemmaWil Reynolds - @wilreynolds @wilreynolds 1
  2. 2. The SEO dilemma@wilreynolds 2
  3. 3. The SEO dilemma What Google says will work What ACTUALLY works@wilreynolds 3
  4. 4. Gets more complicated@wilreynolds 4
  5. 5. Food on the table Expectations GoalsWhat Google says will work What ACTUALLY works 5
  6. 6. Honest Conversation@wilreynolds 6
  7. 7. NOT 1 quality link here! RISKY@wilreynolds 7
  8. 8. WORKS@wilreynolds 8
  9. 9. Crossing the SEO chasm@wilreynolds 9
  10. 10. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA@wilreynolds 10
  11. 11. BOSSES, No more!!!@wilreynolds 11
  12. 12. THIS@wilreynolds 12
  13. 13. BREEDS@wilreynolds 13
  14. 14. CRAPOLA@wilreynolds 14
  15. 15. BREEDS@wilreynolds 15
  16. 16. RISK@wilreynolds 16
  17. 17. #WWMCD?@wilreynolds 17
  18. 18. TODAY we commit to building the bridge@wilreynolds 18
  19. 19. Building The Bridge - Infographics@wilreynolds 19
  20. 20. Why I still LOVE infographics@wilreynolds 20
  21. 21. Begins with a human condition@wilreynolds 21
  22. 22. @wilreynolds 22
  23. 23. @wilreynolds 23
  24. 24. EASY!@wilreynolds 24
  25. 25. Remember these?@wilreynolds 25
  26. 26. Hey, did you know…@wilreynolds 26
  27. 27. Learn something new move on@wilreynolds 27
  28. 28. Infographic Mob@wilreynolds 28
  29. 29. Is this “Crap”@wilreynolds 29
  30. 30. Why/Why not?@wilreynolds 30
  31. 31. Mismatch@wilreynolds 31
  32. 32. With a little work, we can make this more valuable@wilreynolds 32
  33. 33. @ethanlyon@wilreynolds 33
  34. 34. @wilreynolds 34
  35. 35. What do you expect to SEE?? 35
  36. 36. 5000 Words36
  37. 37. Fails the “did you know” test@wilreynolds 37
  38. 38. Assets in PPC Early Funnel@wilreynolds 38
  39. 39. PPC has understood that for years@wilreynolds 39
  40. 40. Economics of payday lending@wilreynolds 40
  41. 41. Agency Challenge understand the depth of your client’s business@wilreynolds 41
  42. 42. Client Challenge Is your agency asking you questions?@wilreynolds 42
  43. 43. Few questions = RISKY@wilreynolds 43
  44. 44. Infographics = Cliffs Notes@wilreynolds 44
  45. 45. Cliffs Notes 2.0@wilreynolds 45
  46. 46. @wilreynolds 46
  47. 47. @wilreynolds 47
  48. 48. Building the bridge – Asset building@wilreynolds 48
  49. 49. Under Optimized Assets@wilreynolds 49
  50. 50. I wanted a fitted hat…@wilreynolds 50
  51. 51. @wilreynolds 51
  52. 52. @wilreynolds 52
  53. 53. Low links & page metrics@wilreynolds 53
  54. 54. Where is that cool sizer resource?@wilreynolds 54
  55. 55. Maybe it has no links?@wilreynolds 55
  56. 56. @wilreynolds 56
  57. 57. Has links PDF No Copy@wilreynolds 57
  58. 58. Make all of us sad@wilreynolds 58
  59. 59. Outcome of under optimized assets…@wilreynolds 59
  60. 60. @wilreynolds 60
  61. 61. Even more opportunity@wilreynolds 61
  62. 62. @wilreynolds 62
  63. 63. Have a large client? Look for assets@wilreynolds 63
  64. 64. Building your bridge – Leverage community@wilreynolds 64
  65. 65. www.followerwonk.com@wilreynolds 65
  66. 66. @wilreynolds 66
  67. 67. Recent Tweeters Only@wilreynolds 67
  68. 68. Writers@wilreynolds 68
  69. 69. OUTCOME@wilreynolds 69
  70. 70. TechCrunch@wilreynolds 70
  71. 71. RWW@wilreynolds 71
  72. 72. Seen as a “brand” 500k links | DA 93 Influential writers@wilreynolds 72
  73. 73. Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers@wilreynolds 73
  74. 74. Editor Columnist@wilreynolds 74
  75. 75. Don’t take the easy way out and do this@wilreynolds 75
  76. 76. @wilreynolds 76
  77. 77. @@wilreynolds 77
  78. 78. The outcome of hard work (This presentation)@wilreynolds 78
  79. 79. Push yourself to add value & Amazing things happen@wilreynolds 79
  80. 80. Like this…@wilreynolds 80
  81. 81. Who follows me that allows guest posts?@wilreynolds 81
  82. 82. Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls@wilreynolds 82
  83. 83. @wilreynolds 83
  84. 84. @djchrisle saves the day http://bit.ly/guest-post-gdoc@wilreynolds 84
  85. 85. This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala@wilreynolds 85
  86. 86. CLAP IT UP!!!@wilreynolds 86
  87. 87. I can see it already@wilreynolds 87
  88. 88. Wahhhhhhhhhhhhhhhh 88
  89. 89. Stopwhinin’ 89
  90. 90. Wil, easy for you to say you have a ton of followers@wilreynolds 90
  91. 91. Yup it is 13+ years of helping@wilreynolds 91
  92. 92. What are you doing to help people?@wilreynolds 92
  93. 93. How are YOU going to add value in your community?@wilreynolds 93
  94. 94. App for that@wilreynolds 94
  95. 95. INBOXq.com@wilreynolds 95
  96. 96. Hootsuite?@wilreynolds 96
  97. 97. Integration FTW!@wilreynolds 97
  98. 98. Go right to Twitter…@wilreynolds 98
  99. 99. @wilreynolds 99
  100. 100. @wilreynolds 100
  101. 101. @wilreynolds 101
  102. 102. http://bit.ly/content-ideas1 @seogadget tool = more ways to help@wilreynolds 102
  103. 103. Pick on someone@wilreynolds 103
  104. 104. who has stronger engagement@wilreynolds 104
  105. 105. I’m gunning for RandFish@wilreynolds 105
  106. 106. I’m gunning for RandFish@wilreynolds 106
  107. 107. What’s the downside if I never catch him?@wilreynolds 107
  108. 108. Think about that!@wilreynolds 108
  109. 109. Pick 1 person and try to OUT “HELP” them@wilreynolds 109
  110. 110. Not out link out blog out funny them OUT HELP!@wilreynolds 110
  111. 111. 111
  112. 112. Let’s Start BUILDING our bridge @seerinteractive@wilreynolds 112
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