The SEO Dilemma - Searchfest Keynote - Wil Reynolds

The SEO dilemmaWil Reynolds - @wilreynolds @wilreynolds 1

The SEO dilemma@wilreynolds 2

The SEO dilemma What Google says will work What ACTUALLY works@wilreynolds 3

Gets more complicated@wilreynolds 4

Food on the table Expectations GoalsWhat Google says will work What ACTUALLY works 5

Honest Conversation@wilreynolds 6

NOT 1 quality link here! RISKY@wilreynolds 7

WORKS@wilreynolds 8

Crossing the SEO chasm@wilreynolds 9

ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA@wilreynolds 10

BOSSES, No more!!!@wilreynolds 11

THIS@wilreynolds 12

BREEDS@wilreynolds 13

CRAPOLA@wilreynolds 14

BREEDS@wilreynolds 15

RISK@wilreynolds 16

#WWMCD?@wilreynolds 17

TODAY we commit to building the bridge@wilreynolds 18

Building The Bridge - Infographics@wilreynolds 19

Why I still LOVE infographics@wilreynolds 20

Begins with a human condition@wilreynolds 21

@wilreynolds 22

@wilreynolds 23

EASY!@wilreynolds 24

Remember these?@wilreynolds 25

Hey, did you know…@wilreynolds 26

Learn something new move on@wilreynolds 27

Infographic Mob@wilreynolds 28

Is this “Crap”@wilreynolds 29

Why/Why not?@wilreynolds 30

Mismatch@wilreynolds 31

With a little work, we can make this more valuable@wilreynolds 32

@ethanlyon@wilreynolds 33

@wilreynolds 34

What do you expect to SEE?? 35

5000 Words36

Fails the “did you know” test@wilreynolds 37

Assets in PPC Early Funnel@wilreynolds 38

PPC has understood that for years@wilreynolds 39

Economics of payday lending@wilreynolds 40

Agency Challenge understand the depth of your client’s business@wilreynolds 41

Client Challenge Is your agency asking you questions?@wilreynolds 42

Few questions = RISKY@wilreynolds 43

Infographics = Cliffs Notes@wilreynolds 44

Cliffs Notes 2.0@wilreynolds 45

@wilreynolds 46

@wilreynolds 47

Building the bridge – Asset building@wilreynolds 48

Under Optimized Assets@wilreynolds 49

I wanted a fitted hat…@wilreynolds 50

@wilreynolds 51

@wilreynolds 52

Low links & page metrics@wilreynolds 53

Where is that cool sizer resource?@wilreynolds 54

Maybe it has no links?@wilreynolds 55

@wilreynolds 56

Has links PDF No Copy@wilreynolds 57

Make all of us sad@wilreynolds 58

Outcome of under optimized assets…@wilreynolds 59

@wilreynolds 60

Even more opportunity@wilreynolds 61

@wilreynolds 62

Have a large client? Look for assets@wilreynolds 63

Building your bridge – Leverage community@wilreynolds 64

www.followerwonk.com@wilreynolds 65

@wilreynolds 66

Recent Tweeters Only@wilreynolds 67

Writers@wilreynolds 68

OUTCOME@wilreynolds 69

TechCrunch@wilreynolds 70

RWW@wilreynolds 71

Seen as a “brand” 500k links | DA 93 Influential writers@wilreynolds 72

Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers@wilreynolds 73

Editor Columnist@wilreynolds 74

Don’t take the easy way out and do this@wilreynolds 75

@wilreynolds 76

@@wilreynolds 77

The outcome of hard work (This presentation)@wilreynolds 78

Push yourself to add value & Amazing things happen@wilreynolds 79

Like this…@wilreynolds 80

Who follows me that allows guest posts?@wilreynolds 81

Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls@wilreynolds 82

@wilreynolds 83

@djchrisle saves the day http://bit.ly/guest-post-gdoc@wilreynolds 84

This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala@wilreynolds 85

CLAP IT UP!!!@wilreynolds 86

I can see it already@wilreynolds 87

Wahhhhhhhhhhhhhhhh 88

Stopwhinin’ 89

Wil, easy for you to say you have a ton of followers@wilreynolds 90

Yup it is 13+ years of helping@wilreynolds 91

What are you doing to help people?@wilreynolds 92

How are YOU going to add value in your community?@wilreynolds 93

App for that@wilreynolds 94

INBOXq.com@wilreynolds 95

Hootsuite?@wilreynolds 96

Integration FTW!@wilreynolds 97

Go right to Twitter…@wilreynolds 98

@wilreynolds 99

@wilreynolds 100

@wilreynolds 101

http://bit.ly/content-ideas1 @seogadget tool = more ways to help@wilreynolds 102

Pick on someone@wilreynolds 103

who has stronger engagement@wilreynolds 104

I’m gunning for RandFish@wilreynolds 105

I’m gunning for RandFish@wilreynolds 106

What’s the downside if I never catch him?@wilreynolds 107

Think about that!@wilreynolds 108

Pick 1 person and try to OUT “HELP” them@wilreynolds 109

Not out link out blog out funny them OUT HELP!@wilreynolds 110

Let’s Start BUILDING our bridge @seerinteractive@wilreynolds 112

http://www.websitedoctor.com	277
http://agenciasonline.wordpress.com	273
http://www.conseilsmarketing.com	236
http://www.stonepower.fr	65
https://twitter.com	33
http://feeds.feedburner.com	31
http://www.twylah.com	23
http://wantseo.com	14
http://www.paperblog.fr	12
http://strawberryj.am	11
http://us-w1.rockmelt.com	11
http://bitly.com	9
http://www.linkedin.com	3
http://www.acucm.es	1
https://twimg0-a.akamaihd.net	1
http://tweets.willcritchlow.com	1
http://webcache.googleusercontent.com	1

The SEO Dilemma - Searchfest Keynote - Wil Reynolds

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The SEO Dilemma - Searchfest Keynote - Wil Reynolds Presentation Transcript