The SEO Dilemma - Searchfest Keynote - Wil Reynolds

  • 8,501 views
Uploaded on

My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.

My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • I wish I could see this live! Wil presenting is a great show every time.
    Are you sure you want to
    Your message goes here
  • hey Wil. it was a long day and my brain was fried by the time you came on stage. safe to say you woke me up! Really great presentation. you remind me of Gary V, full of energy and no bullshit. i appreciate both of those assets. thanks
    Are you sure you want to
    Your message goes here
  • Would love the audio with this :-)
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
8,501
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
82
Comments
3
Likes
14

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The SEO dilemmaWil Reynolds - @wilreynolds @wilreynolds 1
  • 2. The SEO dilemma@wilreynolds 2
  • 3. The SEO dilemma What Google says will work What ACTUALLY works@wilreynolds 3
  • 4. Gets more complicated@wilreynolds 4
  • 5. Food on the table Expectations GoalsWhat Google says will work What ACTUALLY works 5
  • 6. Honest Conversation@wilreynolds 6
  • 7. NOT 1 quality link here! RISKY@wilreynolds 7
  • 8. WORKS@wilreynolds 8
  • 9. Crossing the SEO chasm@wilreynolds 9
  • 10. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA@wilreynolds 10
  • 11. BOSSES, No more!!!@wilreynolds 11
  • 12. THIS@wilreynolds 12
  • 13. BREEDS@wilreynolds 13
  • 14. CRAPOLA@wilreynolds 14
  • 15. BREEDS@wilreynolds 15
  • 16. RISK@wilreynolds 16
  • 17. #WWMCD?@wilreynolds 17
  • 18. TODAY we commit to building the bridge@wilreynolds 18
  • 19. Building The Bridge - Infographics@wilreynolds 19
  • 20. Why I still LOVE infographics@wilreynolds 20
  • 21. Begins with a human condition@wilreynolds 21
  • 22. @wilreynolds 22
  • 23. @wilreynolds 23
  • 24. EASY!@wilreynolds 24
  • 25. Remember these?@wilreynolds 25
  • 26. Hey, did you know…@wilreynolds 26
  • 27. Learn something new move on@wilreynolds 27
  • 28. Infographic Mob@wilreynolds 28
  • 29. Is this “Crap”@wilreynolds 29
  • 30. Why/Why not?@wilreynolds 30
  • 31. Mismatch@wilreynolds 31
  • 32. With a little work, we can make this more valuable@wilreynolds 32
  • 33. @ethanlyon@wilreynolds 33
  • 34. @wilreynolds 34
  • 35. What do you expect to SEE?? 35
  • 36. 5000 Words36
  • 37. Fails the “did you know” test@wilreynolds 37
  • 38. Assets in PPC Early Funnel@wilreynolds 38
  • 39. PPC has understood that for years@wilreynolds 39
  • 40. Economics of payday lending@wilreynolds 40
  • 41. Agency Challenge understand the depth of your client’s business@wilreynolds 41
  • 42. Client Challenge Is your agency asking you questions?@wilreynolds 42
  • 43. Few questions = RISKY@wilreynolds 43
  • 44. Infographics = Cliffs Notes@wilreynolds 44
  • 45. Cliffs Notes 2.0@wilreynolds 45
  • 46. @wilreynolds 46
  • 47. @wilreynolds 47
  • 48. Building the bridge – Asset building@wilreynolds 48
  • 49. Under Optimized Assets@wilreynolds 49
  • 50. I wanted a fitted hat…@wilreynolds 50
  • 51. @wilreynolds 51
  • 52. @wilreynolds 52
  • 53. Low links & page metrics@wilreynolds 53
  • 54. Where is that cool sizer resource?@wilreynolds 54
  • 55. Maybe it has no links?@wilreynolds 55
  • 56. @wilreynolds 56
  • 57. Has links PDF No Copy@wilreynolds 57
  • 58. Make all of us sad@wilreynolds 58
  • 59. Outcome of under optimized assets…@wilreynolds 59
  • 60. @wilreynolds 60
  • 61. Even more opportunity@wilreynolds 61
  • 62. @wilreynolds 62
  • 63. Have a large client? Look for assets@wilreynolds 63
  • 64. Building your bridge – Leverage community@wilreynolds 64
  • 65. www.followerwonk.com@wilreynolds 65
  • 66. @wilreynolds 66
  • 67. Recent Tweeters Only@wilreynolds 67
  • 68. Writers@wilreynolds 68
  • 69. OUTCOME@wilreynolds 69
  • 70. TechCrunch@wilreynolds 70
  • 71. RWW@wilreynolds 71
  • 72. Seen as a “brand” 500k links | DA 93 Influential writers@wilreynolds 72
  • 73. Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers@wilreynolds 73
  • 74. Editor Columnist@wilreynolds 74
  • 75. Don’t take the easy way out and do this@wilreynolds 75
  • 76. @wilreynolds 76
  • 77. @@wilreynolds 77
  • 78. The outcome of hard work (This presentation)@wilreynolds 78
  • 79. Push yourself to add value & Amazing things happen@wilreynolds 79
  • 80. Like this…@wilreynolds 80
  • 81. Who follows me that allows guest posts?@wilreynolds 81
  • 82. Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls@wilreynolds 82
  • 83. @wilreynolds 83
  • 84. @djchrisle saves the day http://bit.ly/guest-post-gdoc@wilreynolds 84
  • 85. This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala@wilreynolds 85
  • 86. CLAP IT UP!!!@wilreynolds 86
  • 87. I can see it already@wilreynolds 87
  • 88. Wahhhhhhhhhhhhhhhh 88
  • 89. Stopwhinin’ 89
  • 90. Wil, easy for you to say you have a ton of followers@wilreynolds 90
  • 91. Yup it is 13+ years of helping@wilreynolds 91
  • 92. What are you doing to help people?@wilreynolds 92
  • 93. How are YOU going to add value in your community?@wilreynolds 93
  • 94. App for that@wilreynolds 94
  • 95. INBOXq.com@wilreynolds 95
  • 96. Hootsuite?@wilreynolds 96
  • 97. Integration FTW!@wilreynolds 97
  • 98. Go right to Twitter…@wilreynolds 98
  • 99. @wilreynolds 99
  • 100. @wilreynolds 100
  • 101. @wilreynolds 101
  • 102. http://bit.ly/content-ideas1 @seogadget tool = more ways to help@wilreynolds 102
  • 103. Pick on someone@wilreynolds 103
  • 104. who has stronger engagement@wilreynolds 104
  • 105. I’m gunning for RandFish@wilreynolds 105
  • 106. I’m gunning for RandFish@wilreynolds 106
  • 107. What’s the downside if I never catch him?@wilreynolds 107
  • 108. Think about that!@wilreynolds 108
  • 109. Pick 1 person and try to OUT “HELP” them@wilreynolds 109
  • 110. Not out link out blog out funny them OUT HELP!@wilreynolds 110
  • 111. 111
  • 112. Let’s Start BUILDING our bridge @seerinteractive@wilreynolds 112