Using Video marketing


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Local Business Online Marketing

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Using Video marketing

  1. 1. Who knows they need to be online but Are finding it overwhelming with all the crazy options!<br />
  2. 2. Konnect20<br />Wil Alvarez<br />23 years in IT industry<br />Director of ICT Relationships Australia<br />ICT Operations Manager for Royal Melbourne Hospital (15,000 PCs)<br />Consulting work for various SMEs<br />Internet Marketing<br />2008 journey into IM<br />2 ½ years researching<br />Affordable strategies with results<br />Why am I qualified to talk today<br />
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  4. 4. What Are Businesses Looking For out of their Marketing efforts...<br />increase prospects<br /> more customers<br /> increased sales<br /> increased revenue<br />better accountability<br /> more leads<br />
  5. 5. Why Local Businesses Need Online Marketing?<br />
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  7. 7. You cannot hide anymore…<br />What‘s Your Attitude Towards Online Marketing<br />
  8. 8. You must have a content strategy!<br />
  9. 9. Why Online Marketing ForOffline Businesses? <br />over 82%of online traffic has a local intent<br />Eg. Brisbane Dentist<br />Brisbane Plumber<br />Mt. Gravatt Bookkeeper<br />Gold Coast Accountant<br />
  10. 10. Why Online Marketing ForOffline Business?<br />80%of offline sales occur afteran online search has been performed<br />What are people doing online?<br />Research<br />
  11. 11. More evidence why you need to be Online <br />85.6 % of consumers start their research online<br />80% of those use Google<br />70% of those click on Page ONE results ONLY<br />82% of Google searches have a local component<br />
  12. 12. CONTENT STRATEGY<br />
  13. 13. Quick Content Strategy...<br />Write an Article<br />Blog Post<br />Article >> Video<br />Article >> Audio Podcast<br />
  14. 14. This is what your Content Strategy...<br />Corporate Website<br />PPC<br />SEO<br />Google Places<br />
  15. 15. Let’s Focus on Video Marketing<br />
  16. 16. Comparison<br />TV<br />94% population<br />Effective form of advertising<br />Broad mass advertising<br />$22,000 - cost a lot more for prime time<br />Internet<br />81% population<br />Effective advertising – Conv 5-10%<br />Target advertising<br />Entry Level $low/week<br />
  17. 17. YouTube -Traffic<br />YouTube is the #2 Search Engine above Yahoo – Universal search<br />Over 3 billion videos are viewed a day<br />Users upload the equivalent of 240,000 full-length films every week<br />More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years<br />70% of YouTube traffic comes from outside the US<br />YouTube's demographic is broad: 18-54 years old<br />YouTube reached over 700 billion playbacks in 2010<br />
  18. 18. Video Marketing Tips and Tactics<br />Traffic potential is enormous – conversions increase greatly due to higher engagement of your audience<br />Embed your videos EVERYWHERE!<br />Provide helpful tips<br />Educate them about your services and the marketplace<br />It position’s you as the expert in their eyes<br />As you do more videos you get better and better at it, and your customers get to see this natural progression unfold<br />Videos can be optimised to come up on Page #1 of Google<br />See example video...<br />
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  20. 20. Video Marketing Tips and Tactics<br />Very long lasting results<br />10% conversion<br />
  21. 21. Benefits of Video Marketing<br />Very long lasting results<br />It keeps bringing traffic consistently<br />Gets you on the First Page Of Google quicker!!<br />If a picture is worth 1000 words a video is worth a million<br />Great way to stay ahead of the competition<br />Build trust – people do business with those who the know and trust<br />
  22. 22. Make sure you start creating videos in your marketing collection!<br />
  23. 23. I’m not going to leave you hanging...<br />A Special Offer for KBN members!<br />
  24. 24. In order to get your content seen by your prospects you need to put it in front of them<br />
  25. 25. One way is to get your content<br />On the first page of Google!<br /><ul><li>This is where your prospects are looking, on page one!!</li></li></ul><li>We have a Done-For-You system to get YOUonto thefirst page of Google<br />
  26. 26. “The 60sec Google Commercial”<br />
  27. 27. Sample video!<br />
  28. 28. How Does it work?<br /><ul><li>We create a video and rank it onto Page 1 for an appropriate key phrase in your market!
  29. 29. Eg. Bathroom Renovations Brisbane North
  30. 30. You pay $67 now to book a place
  31. 31. And $67/week once the video reaches page one of Google (within 2 weeks)
  32. 32. You need to give this 12 weeks, however I will be happy allow you to cancel out at any time!</li></li></ul><li>Guarantee<br />If you sign up today... <br /><ul><li>Get at least 3 prospects in the first month ORyou get your money back!</li></li></ul><li>Special Offer #2<br />If are still unsure BUT you are serious about knowing what YOU can do for your business using Online Marketing...<br />I would like to offer you a one hour FREE consultationvalued at $297.<br />We’ll go over your business and work out what key things you can do to improve your online presence!<br />
  33. 33. Questions????<br />Q & A<br />