The importance of Internet Maketing for businesses

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Incorporating an internet marketing strategy for business owners.

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The importance of Internet Maketing for businesses

  1. 1. Why did you FIRST start your business? <ul><li>Create a Higher Income </li></ul><ul><li>Provide a Better Lifestyle </li></ul><ul><li>Enjoy More Freedom </li></ul><ul><li>Call Your Own Shots </li></ul>The Hope of Something Better
  2. 2. $70,000 $250,000 Less than 2% of small business owners make 81% of all the profit! ENTREPRENUER MAGAZINE
  3. 3. <ul><li>Are you generating enough qualified and profitable leads? </li></ul><ul><li>Do you have an effective lead conversion process? </li></ul><ul><li>How many more customers can you handle if you were to increase your lead flow each month? </li></ul>Understanding Your Business
  4. 4. <ul><li>Where would you like to see your business a year from now? </li></ul><ul><li>If you continue doing what you’re currently doing, will you get there? </li></ul><ul><li>What are you doing to increase the Lifetime Customer Value? </li></ul>
  5. 5. Existing Customer Retention New Customer Acquisition
  6. 6. Will Not Produce Consistent Revenue and Profit Growth
  7. 7. <ul><li>American adults who read daily newspaper: </li></ul><ul><li>1964 – 80% </li></ul><ul><li>1997 – 58% </li></ul><ul><li>2003 – 54% </li></ul><ul><li>18-34 Year Olds: </li></ul><ul><li>1997 – 39% </li></ul><ul><li>2001 – 26% </li></ul><ul><li>By 2010, only 9% of 20–29 year olds will read a daily newspaper </li></ul>Newspaper Ass’n of America
  8. 8. The Internet Web Site SEO / PPC Local Search
  9. 9. The Big Problem Most Business Owners Have No Clue… <ul><li>How their ads are working </li></ul><ul><li>IF their ads are working </li></ul><ul><li>How to tell if they’re working </li></ul><ul><li>What to do to fix the problem </li></ul>
  10. 10. The Big Idea Your Advertising Efforts AND Dollars MUST Be… <ul><li>Trackable </li></ul><ul><li>Measurable </li></ul><ul><li>Quantifiable </li></ul><ul><li>Accountable </li></ul>
  11. 11. LCV L ifetime C ustomer V alue Mobanit’s Carpet Cleaning Customer Completion 91% of Small Businesses Don’t Do ANYTHING to Retain Existing Customers. Forrester Research Cleaning ($300) Don’t Another Job - Referral ($350) ($450)
  12. 13. <ul><li>Complete “Real-Time” Customization </li></ul><ul><li>Integrated Customized Coupons, Offers & Retention Tool </li></ul><ul><li>Done in Minutes </li></ul>
  13. 14. Compelling, Cutting-Edge Site with Conversion Tools A way to drive local traffic through “organic” search. Utilize Traffic Driver program to get top placement.
  14. 15. Search Engine Optimization (SEO) Traffic Driver Program
  15. 16. A “No-Cost” Program A reallocation of current marketing expenditures that produces a positive, measurable and predictable R.O.I.
  16. 17. Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 100% 200% 300% 400% Consistent Monthly Marketing Typical Inconsistent Marketing
  17. 18. Someday. Tomorrow. Eventually . 3 of the worst times to start Understanding what the Internet can do for you company. Contact us 843-324-3301 [email_address]

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