Landing Pages Done Right: Case studies of effective private school campaigns

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Last fall, we hosted a webinar on how to build the perfect private school landing page. Now it’s time for real world school examples. In this talk, Peter Baron breaks down school landing page campaigns. He explores what worked, what missed the mark, and shared advice on how to create landing pages that convert.

Education Technology

Landing Pages Done Right:  
Case Studies of Eﬀective School Campaigns

What is a landing page?
Landing page resources
When do you use a landing page?

Source: boyetboy via Flickr & Creative Commons

Landing pages
Landing pages are often linked to/from social media,
email campaigns or search engine marketing
campaigns in order to enhance the eﬀectiveness of
the advertisements. The general goal of a landing
page is to convert site visitors into sales or leads.
Source: http://en.wikipedia.org/wiki/Landing_page

309:1
Slide Inspiration: Oli Gardner, Unbounce 
http://bit.ly/unbounce-lp-design

admissions
student life
academic programs
school news
athletics...

1:1
Slide Inspiration: Oli Gardner, Unbounce 
http://bit.ly/unbounce-lp-design

Landing Page Resources
http://bit.ly/lp-that-convert

Anatomy of the Perfect Private School Landing Page
http://bit.ly/private-school-landing-page
Designing for Conversion: 8 Visual Design Techniques
to Focus Attention on Your Landing Pages
http://bit.ly/8-design-conversion-tips
The 7 Principles of Conversion-Centered Landing
Page Design
http://bit.ly/7lpprinciples

Make a gift in honor of a teacher, advisor, program or department!

“It certainly worked,
as we had the
largest attendance
ever at Revisit Day.”
Liz Schmitt
Director of Admission
Miss Porter's School

Peter Saliba
Head of School
Tilton School
@TiltonHOS

Brendan Schneider
Sewickley Academy
www.sewickley.org
www.schneiderb.com

Anne Ramsey
• First generation independent school family
• Two parents working
• Concerned about transportation
• Pain point in before and after-school care
!

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Landing Pages Done Right: Case studies of effective private school campaigns

1. Landing Pages Done Right:   Case Studies of Eﬀective School Campaigns

2. 30 minutes (+/-) pbaron@whipplehill.com

3. Welcome to this WhippleHill

4. #whipplehill

5. Peter Baron WhippleHill Special Guest?

6. What is a landing page? Landing page resources When do you use a landing page?

7. Source: boyetboy via Flickr & Creative Commons

8. Landing pages Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the eﬀectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. Source: http://en.wikipedia.org/wiki/Landing_page

9. Landing PageWebsite

10. 309:1 Slide Inspiration: Oli Gardner, Unbounce  http://bit.ly/unbounce-lp-design

11. admissions student life academic programs school news athletics...

12. Goal = Explore, Learn

13. vs

14. 1:1 Slide Inspiration: Oli Gardner, Unbounce  http://bit.ly/unbounce-lp-design

15. Targeted group

16. Goal = Conversion

17. Fill out that form!

18. Landing Page Resources http://bit.ly/lp-that-convert

19. Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples

20. When do you use a landing page?

21. Annual Fund

22.

23. Make a gift in honor of a teacher, advisor, program or department!

24.

25. 309:1

26.

27.

28.

29. 12.5%

30. Admission Events

31. Accepted Students!

32.

33.

34.

35. “It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School

36. Open House

37.

38.

39. Crowdsourcing

40. Peter Saliba Head of School Tilton School @TiltonHOS

41.

42. www.experiencetiltonschool.org

43. www.experiencetiltonschool.org

44. Lead Generation

45. Special Guest?

46. Brendan Schneider Sewickley Academy www.sewickley.org www.schneiderb.com

47.

48. Challenge

49. Inbound Marketing Blueprint

50. 1) Personas

51. Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care !

52. 2) Keywords

53.

54. 3) SEO

55.

56.

57. 4) Content +

58.

59. 5) Social Media

60. 6) PPC

61.

62.

63.