11. Model?!
Landing
Ad
page
Offer in Landing
Facebook
Facebook page
Sale
Mailing- Landing
Twitter Blog post
list page
Service/ Email from
Search Blog post Meeting
product prospect
13. Action to
measure!
Google Analytics: Goal
1000 123
Action 123 converts Thank
page you
-877
goo.gl/V3WYD
14. Model?!
Consistency, predictability, and repeatability
are the foundation of great results:
►Experiment with different models.
►Find out what works for you.
Experiment Works?
Repeat!
15. Target group
Whom are you selling to?
What do you know about them?
What can you do for them?
16. Hands on
What are the interests of your
target group?
Model: what are the realistic steps
from interest to action?
17. Content strategy
1. Give value
2. Grow your opt-in list
3. Become a resource/expert
in your filed
18. Give value
Knowledge and help
Money, free, deals
Entertainment
27. Where to store content
All content must be stored on your website.
Videos can be stored on YouTube and slides on
SlideShares, but present them embedded into your
website!
28. Your website is
the Foundation
Value
SEO
„No matter what I hear, read, or find on TV, radio,
or in a magazine or newspaper, I can verify it on
the Internet.“ -- Forrester Research
37. Regular
content
Information that can be
updated regularly:
week, month, quarter, year
Best ads of the month
Weekly top of X
Quarterly earnings report
38. Best Practices
What works?
Lists
Top10
How-to's
Resource lists
Statistics and trends
Case studies
Regular posting
39. Recycle once is not enough!
MAX strategy:
If you have createa a big piece
of valuable content, spread it
through all your available
channels.
Present your content in
different formats and channels.
40. Hands on
Write 20 headlines with a short
lead for your content.
Come up with 5 repeatable
topics.
What 2 tools/widgets would
your target audience want to
use?
41. 5s on page SEO
Title
Address
H1 – Headlines
Meta description
XML sitemap
(sitemap.xml, robots.txt)
41
42. Content planning
What content
How often
Dealing with comments,
reviews, and ratings
What tools to offer?
47. advice, news, interview, events, ask
questions, reviews, top 10, guest
blogger, +/-, books, resource list, link
list, answer comments, post series,
list of best posts, explain
complicated, image (of the day), X for
beginners, statistics, how-to,
recommendations, leagal aspects,
mythbuster
52. Links
• Partners, friend, people you know
• Facebook, Twitter, Linkedin, etc.
• Topical blogs and forums
• Relevant directories
• Who links to comeptitors?
53. Who links to you/competitor: Bing.com
"dreamgrow.com" -site:dreamgrow.com
54. Hands on
Create a link building plan
(X quality links per month)
56. Blog
Post 2-3 times a week
Ask colleagues to comment
Answer all comments
Find out who links to posts and communicate
Visit commenters blogs and reciprocate
58. Twitter
Find and retweet 5 relevant tweets
Answer to others
Find and follow influsencers in your topic
Follow new followers (if not spam)
59. LinkedIn
Accept new connections
Find influencers
Join relevant groups
Find discussions to participate
Write recommendations
Add content to your profile: slides, books, blogs
60. Pinterest
Pin content as you find it
Find relevant boards to follow
Accept new board invitations
Find content to repin
Comment and like on other pins
68. Tactical steps
20 Steps to Write a Blog Post
http://bit.ly/20blogsteps
When to Tweet, Email, and Post on
Facebook? http://bit.ly/dIpS4A
How to Write Long-Lasting Blog Posts
http://bit.ly/pPtq9N
The Content Grid: Content Marketing in a
Blink [Infographic] http://bit.ly/uLPMCf
69. Hands on
Create content strategy and plan
Who's involved and what they do?
How often?
What channels?