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Building Movements with Social Media

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Nedra Weinreich …

Nedra Weinreich
Casual Conversation Webinar
Path of the Blue Eye
January 29, 2010

www.social-marketing.com
www.pathoftheblueeye.com

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  • 1. Casual Conversation Webinar Building a Movement via Social Media Nedra Weinreich
  • 2.
    • Marketing is dead. We need to create movements instead.
    • -Kevin Roberts
    • Worldwide CEO of Saatchi & Saatchi
    Photo: http://www.flickr.com/photos/yukatafish/2616061290/
  • 3. Think Movement, Not Campaign
  • 4. Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are you talking about yourself. Movements are others talking about you. Campaigns are “you vs. us.” Movements are “let’s do this together.” - Brains on Fire Photo: http://www.flickr.com/photos/dos82/2204952374
  • 5. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/
  • 6. Create Evangelists http://www.flickr.com/photos/charliecowins/2083851923/
  • 7. Build a Community Photo: http://www.flickr.com/photos/mallix/2586969604/
  • 8. Enable the Movement to Flourish
    • Connect people with a passion for your issue
    • Share ideas/information
    • Build relationships and community
    • Provide the tools and flag
    Photo: http://www.flickr.com/photos/sophistechate/2994734948/
  • 9. Question 1:
    • What are some examples of movements that you know of or have been involved in?
    • Why were they successful or not?
  • 10. Question 2:
    • What do you think are the most important elements of an effective movement?
    • How do you make sure it’s not just another campaign?
  • 11. Question 3:
    • How can social media be used most effectively in building a movement?
    • What are the best tools and tactics?
  • 12. Question 4:
    • How could we use this approach to support a sustained movement to rebuild Haiti?
    • What can we do from here?
  • 13. Resources
    • 10 Lessons Learned in Igniting Word of Mouth Movements (Brains on Fire)
        • http://www.changethis.com/60.03.BrainsOnFire
    • Movement Building Links and Resources (Frank Barry on Beth’s Blog)
        • http://bit.ly/movementlinks
    • 5 Social Media Lessons from the Haiti Earthquake Relief Efforts (Geoff Livingston)
        • http://mashable.com/2010/01/20/social-media-lessons-haiti/
  • 14.
    • www.social-marketing.com
    • Weinreich Communications
    Nedra Kline Weinreich Email weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra