Leveraging the Power of Social Media
to Make the Right Connections
for Your Career
Brendan Dodds
Engage!
•
•
•
•

Check in using the event app
Tweet using #DMA13
Get the slides: slideshare.net/BrendanDodds
We’ll end wit...
The power of social media

Building
reputation

Networking

Learning
The power of social media

Building
reputation

Networking

Learning
What do we mean by a network?
• Supportive system of people with a common
interest
• Often used for sharing information
• ...
Connections vs followers

Follower
YOU

THEM
Connection
Who is a “right” connection?
• People who share useful insights
• People who influence you
• People who value your insight...
When to accept a connection

Anyone at all – open networking
Would they recognize your name?

Have you met them in person?...
How to get more followers
• Leak a sex tape

How to get the right followers
• Contribute!
A good contribution
Relevant

Useful

Accurate

Contribution

Insightful

Distinctive

Authentic
You don’t have to create to add value

Stuff

Selected
stuff

Commentary
on stuff

Valued
stuff

Creators

Curators

Comme...
The power of social media

Building
reputation

Networking

Learning
Learning

Tools
• News
• Information
• Skills

People
• Insights
• Shared
information
• Behaviors
Great tools
•
•
•
•
•
•

Flipboard
Google News
LinkedIn Today
Twitter (use lists)
Google+ (use circles)
RSS Readers?
Great people
•
•
•
•

Your coworkers
Your boss
Industry peers
Anyone who shares useful, relevant
information
Where do you want to be in 3-5yrs?
• Who do you want to be?
• “Dress for the role you want”.
• Observe and learn from thei...
Learn to listen. Listen to learn.
“I like to listen. I have learned a great deal from
listening carefully. Most people nev...
The power of social media

Building
reputation

Networking

Learning
Personal brand
• You’re hired (in part) for
your reputation
Interview
technique
Resume

• Your digital reputation
Educatio...
Digital handshake
• 94% of recruiters rely on social recruiting
• Use LinkedIn 93% of the time to search, contact,
and kee...
Clean up
1.
2.
3.
4.

Google yourself (log out first)
Assess the results
Improve the results
Monitor
Assess your digital reputation
The good

The bad
Managing your digital reputation

Add more
good
stuff

Improve
existing
stuff

Fix the
bad stuff
Add more good stuff
• Create great content
• Establish new profiles (selectively)
• Organize your online presence
Improve existing stuff
• Update social profiles
• Optimize social profiles
– LinkedIn
– Google +

• Lock-down settings
Fix the bad stuff
• Delete what we control
• Influence what we
don’t?
• Add good stuff
• Learn from it, smile and
move on
...
Improve your LinkedIn profile
• Add a good photo
• Fix your headline
• Build out your network
– Always personalize invitat...
Social media guidelines
“Assume” makes an ass out of you and me helps
save your ass.
1.
2.
3.
4.

Assume your colleagues a...
In closing
• Social media offers a differential advantage in
your career.
Thanks
• Download these slides: slideshare.net/BrendanDodds
• Get in touch
• Please give feedback
• Find out more about Ma...
Leveraging the Power of Social Media to Make the Right Connections for Your Career
Leveraging the Power of Social Media to Make the Right Connections for Your Career
Leveraging the Power of Social Media to Make the Right Connections for Your Career
Leveraging the Power of Social Media to Make the Right Connections for Your Career
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Leveraging the Power of Social Media to Make the Right Connections for Your Career

  1. 1. Leveraging the Power of Social Media to Make the Right Connections for Your Career Brendan Dodds
  2. 2. Engage! • • • • Check in using the event app Tweet using #DMA13 Get the slides: slideshare.net/BrendanDodds We’ll end with Q&A. Stick around and chat…
  3. 3. The power of social media Building reputation Networking Learning
  4. 4. The power of social media Building reputation Networking Learning
  5. 5. What do we mean by a network? • Supportive system of people with a common interest • Often used for sharing information • People, not technology • Connections and relationships
  6. 6. Connections vs followers Follower YOU THEM Connection
  7. 7. Who is a “right” connection? • People who share useful insights • People who influence you • People who value your insights
  8. 8. When to accept a connection Anyone at all – open networking Would they recognize your name? Have you met them in person? Would you give them your cellphone no.?
  9. 9. How to get more followers • Leak a sex tape How to get the right followers • Contribute!
  10. 10. A good contribution Relevant Useful Accurate Contribution Insightful Distinctive Authentic
  11. 11. You don’t have to create to add value Stuff Selected stuff Commentary on stuff Valued stuff Creators Curators Commentators Consumers
  12. 12. The power of social media Building reputation Networking Learning
  13. 13. Learning Tools • News • Information • Skills People • Insights • Shared information • Behaviors
  14. 14. Great tools • • • • • • Flipboard Google News LinkedIn Today Twitter (use lists) Google+ (use circles) RSS Readers?
  15. 15. Great people • • • • Your coworkers Your boss Industry peers Anyone who shares useful, relevant information
  16. 16. Where do you want to be in 3-5yrs? • Who do you want to be? • “Dress for the role you want”. • Observe and learn from their behavior. Use the tools they use. • Network and collaborate with them. • Find the value you can add to them.
  17. 17. Learn to listen. Listen to learn. “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” Ernest Hemingway
  18. 18. The power of social media Building reputation Networking Learning
  19. 19. Personal brand • You’re hired (in part) for your reputation Interview technique Resume • Your digital reputation Education Your brand – has never been more visible – has never been more in your control
  20. 20. Digital handshake • 94% of recruiters rely on social recruiting • Use LinkedIn 93% of the time to search, contact, and keep tabs oncandidates • 65% use Facebook and 47% use Twitter to promote company culture • 18% use Twitter and 25% use Facebook to vet candidates after the interview process Source: Jobvitesurvey, 2013
  21. 21. Clean up 1. 2. 3. 4. Google yourself (log out first) Assess the results Improve the results Monitor
  22. 22. Assess your digital reputation The good The bad
  23. 23. Managing your digital reputation Add more good stuff Improve existing stuff Fix the bad stuff
  24. 24. Add more good stuff • Create great content • Establish new profiles (selectively) • Organize your online presence
  25. 25. Improve existing stuff • Update social profiles • Optimize social profiles – LinkedIn – Google + • Lock-down settings
  26. 26. Fix the bad stuff • Delete what we control • Influence what we don’t? • Add good stuff • Learn from it, smile and move on flickr.com/arvindgrover
  27. 27. Improve your LinkedIn profile • Add a good photo • Fix your headline • Build out your network – Always personalize invitations to connect • Fine-tune your summary and current role – What do you want to be known for? – Keyword optimize – Show some passion • Turn off unwelcome emails Hello?
  28. 28. Social media guidelines “Assume” makes an ass out of you and me helps save your ass. 1. 2. 3. 4. Assume your colleagues are following you Assume you’ll be quoted in the media Assume you’re talking about a client Don’t do anything stupid
  29. 29. In closing • Social media offers a differential advantage in your career.
  30. 30. Thanks • Download these slides: slideshare.net/BrendanDodds • Get in touch • Please give feedback • Find out more about Marketing EDGE: – Facebook: marketingEDGEorg – Twitter: @mktgEDGEorg – LinkedIn group: Marketing EDGE

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