Networking in the new age is not just about showing up with a stack of business cards. Extend your networking activities into the wee hours of the night.

1. Digital Networking
How to Network All Night Long

3. Today’s Agenda
How to:
Be fabulous online
Post and connect
confidently
Find your community
Search and Deploy

5. Fear Factor
!
Loss of privacy
Don’t know what to
say
Rejection
Being judged
Looking stupid

7. Benefits of Online Networking
360 Degree View of
Connections
Extend Your
Network
Build/Join
Community
Always On

8. Social Networks We Already
Know
Ourselves
Our Business
City/Country Clubs
Chamber
Industry Clubs
Organizations
Charities
Religious/Health
LinkedIn Groups

9. How Many Contacts Do You
Have That You Cannot See?
That know YOU?
That trust YOU?
That have done
business with YOU?
That would
recommend YOU?

10. How Many Interactions Does It
Take To Build Trust?
7-10 is the standard
How can we
accelerate that with
social media?
Post quality content
related to your field
Be memorable

11. Set Your Game Clock

12. Before Logging On
Determine Your
Outcome
2 referrals?
2 partner relationships?
2 sales appointments?

13. Who is your Target
Customer/Partner?
What do they look like?
Where are they?
What industry are they
in?
What size company do
they work for?
Who do they know?

14. What Race Are You Running?
Which packs do you
need to ride in?

15. Look Fabulous

16. Time for a
Profile Tuneup
Keep your profile at peak
performance with regular
maintenance checks

17. Profile Photo
Don’t Be a Clown…
unless you really are
one professionally.
ps - leave the pets at
home too

18. Profile
Summary
This is where you give us
your 30-second commercial.
!
Be specific about who you
are looking for, and what you
can do for them.

19. Summary
Keywords
What are you an expert in?
How would your ideal prospect find you?
What makes you different?
What would people “Google” to find you?
What is your skill set?

20. Emotional Content
Projects
Slideshare
Video
Volunteer Experience
Causes
!
!

21. Connect
Add Connections You Make IRL
Don’t Collect Connections - Engage With Them
Are you on LinkedIn? Is it okay if we connect?
Remember, you’re not just connecting with one person -
you’re connecting with their entire network

22. Who Do You Want In Your
Network?
Why would they want to connect with you?
What value will you bring them?
What type of content will attract them?

23. Engage

24. Are You A Like-aholic?
Person who ‘Likes’ stuff
online, but don’t engage
Likes without reading
post
The guy who shares stuff
without really
understanding what it is

25. Engage…but
not this way

26. Wrong
again.

27. Proper Engagement
User-generated content
Curated content
Industry-related
Lifestyle connected
Relevant to the platform

28. Search and Deploy

29. Find Your Community
Groups to research
LinkedIn
Facebook
Meetup

30. What Do The People Who Refer
Business To You Look Like?
Where do they hang
out?
Who are they friends
with?
How can we find more
of them?
What if you had 40 of
them?

31. !
“The purpose of
connecting online is to
create opportunities to
take the conversation
offline”

32. Mobile Technology

34. Questions?

35. How to
Become
Famous In
Chattanooga
!
!
***BONUS CONTENT***