case study of Microsoft successes and failures.

1. A CASE STUDY IN CORPORATE
SUCCESS (FAILURE)

3. ● HISTORY
● MISSION AND VISION
● WORLD WIDE COMPANY STRENGTH
● SUCCESSFUL PRODUCTS
● FAILURE PRODUCTS
● SWOT ANALYSIS
● MICROSOFT VS OTHERS
OVERVIEW

4. ● Bill gates and paul Allen
● Traf-O-data
● 1975:BASIC program for MITS Altair 88oo
● MICROSOFT was founded on April 4,1975
● OS for IBM in 1980
● 1984-94: Windows and Office
● 1986’s initial public offering ,subsequent increase in
share price created 3 billionaires and 12000
millionaires
HISTORY

5. ● A computer on every desk,and in every
home
MISSION
● Help people and businesses throughout
the world realize their full potential
VISION

7. Vs

8. Vs

9. ● MS OFFICE
● XBOX 360/LIVE
● WINDOWS 95/XP/7
● WINDOWS PHONE
● AZURE
SUCCESSFUL PRODUCTS

10. ● WINDOWS BOB
● WINDOWS ME/VISTA
● ZUNE
● MICROSOFT KIN
● INTERNET EXPLORER 6
● MSN SMART WATCH
FAILURES

11. ● Advertising campaign for Windows Vista
● Tried to prove that Vista is not faulty
● Creating positive impression for Vista
MOJAVE EXPERIMENT

14. Thank You