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Gemalto Wi-Fi Roaming Cloud19th WBA Roundtable - Global Market Update Vincent Véran Director of Business Development 21st June 2011
2 20/06/2011 Agenda 1. Gemalto 2. Wi-Fi Roaming, an opportunity? 3. Wi-Fi Roaming Cloud 4. Take Away
Gemalto in Mobile Communications 1.5 billion secure devices – produced and personalized in 2010 450 Mobile Operators – trust Gemalto 1,000 solutions in use – for Roaming, m-payment, M2M, LTE, Mobile Marketing, Device Management,… 1.8 billion mobile users – connected to one of our platforms 3
Gemalto Roaming OfferMaximize your roaming revenues and profitability Steering  of Roaming Roaming Director - efficient and user-friendly SS7/ SIM-OTA steering Allynis Roaming Director - Real time steering in managed service Roaming Module – connects existing SS7 steering and OTA Roaming Optimizer – massive OTA campaigns as a managed service OutboundRoaming Wi-Fi  Roaming Cloud-  over 500,000 Wi-Fi hotspots worldwide Wi-Fi Roaming Dual IMSI + Instant Roaming - extend your roaming coverage Expand footprint Optimize network GLR (Gateway Location Register) - Increase your inbound roaming  InboundRoaming Corrective Dialing System- fix common dialing mistakes Welcome SMS- promote your offers Home Short Code - provide a seamless access to the home VAS Increase your traffic Expertise Understand  your business Consulting - Improve your roaming P&L thanks to our advices  Training - Understand Steering of Roaming and Inbound VAS 4
The Mobile Internet explosion 5 20/06/2011 Source: Matsumoto-san Softbank (Japan) 35% of Android and iPhone owners in the U.S. launch mobile apps before getting out of bed.
6 20/06/2011 Watch a movie over 3G (for US subscribers roaming in France) What can you get with $39,000?
7 20/06/2011 What do they have in common? Mt. Dae Dun San (Korea) Chicago stadium Answer: Wi-Fi
So Wi-Fi Roaming is the solution? 8 20/06/2011 Yes but… EAP-SIM not yet deployed Building an offer is complex and costly Set-up bilateral Deployment of AAA Development of smart phone app Integration with billing system Promotion of the offer Is it worth the time, effort and money?
Wi-Fi Roaming CloudA turnkey service offered to Mobile Operators 9 Hotels Wi-Fi Roaming Cloud MNO End User Airports Etc. Launch Wi-Fi Roaming with minimum effort and maximum impact
10 20/06/2011 Maximize service adoption SMS received Welcome to Spain! Save 80% of your Roaming costs by using Wi-Fi.  Click here to download the app. Largest Wi-Fi footprint over 500,000 hotspots in 93 countries Unique Promotion Feature
Minimize your deployment effort 11 20/06/2011 All-inclusive turnkey service ,[object Object]
Authentication: EAP-SIM, login/ password

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Gemalto Wi-Fi Roaming Cloud

  • 1. Gemalto Wi-Fi Roaming Cloud19th WBA Roundtable - Global Market Update Vincent Véran Director of Business Development 21st June 2011
  • 2. 2 20/06/2011 Agenda 1. Gemalto 2. Wi-Fi Roaming, an opportunity? 3. Wi-Fi Roaming Cloud 4. Take Away
  • 3. Gemalto in Mobile Communications 1.5 billion secure devices – produced and personalized in 2010 450 Mobile Operators – trust Gemalto 1,000 solutions in use – for Roaming, m-payment, M2M, LTE, Mobile Marketing, Device Management,… 1.8 billion mobile users – connected to one of our platforms 3
  • 4. Gemalto Roaming OfferMaximize your roaming revenues and profitability Steering of Roaming Roaming Director - efficient and user-friendly SS7/ SIM-OTA steering Allynis Roaming Director - Real time steering in managed service Roaming Module – connects existing SS7 steering and OTA Roaming Optimizer – massive OTA campaigns as a managed service OutboundRoaming Wi-Fi Roaming Cloud- over 500,000 Wi-Fi hotspots worldwide Wi-Fi Roaming Dual IMSI + Instant Roaming - extend your roaming coverage Expand footprint Optimize network GLR (Gateway Location Register) - Increase your inbound roaming InboundRoaming Corrective Dialing System- fix common dialing mistakes Welcome SMS- promote your offers Home Short Code - provide a seamless access to the home VAS Increase your traffic Expertise Understand your business Consulting - Improve your roaming P&L thanks to our advices Training - Understand Steering of Roaming and Inbound VAS 4
  • 5. The Mobile Internet explosion 5 20/06/2011 Source: Matsumoto-san Softbank (Japan) 35% of Android and iPhone owners in the U.S. launch mobile apps before getting out of bed.
  • 6. 6 20/06/2011 Watch a movie over 3G (for US subscribers roaming in France) What can you get with $39,000?
  • 7. 7 20/06/2011 What do they have in common? Mt. Dae Dun San (Korea) Chicago stadium Answer: Wi-Fi
  • 8. So Wi-Fi Roaming is the solution? 8 20/06/2011 Yes but… EAP-SIM not yet deployed Building an offer is complex and costly Set-up bilateral Deployment of AAA Development of smart phone app Integration with billing system Promotion of the offer Is it worth the time, effort and money?
  • 9. Wi-Fi Roaming CloudA turnkey service offered to Mobile Operators 9 Hotels Wi-Fi Roaming Cloud MNO End User Airports Etc. Launch Wi-Fi Roaming with minimum effort and maximum impact
  • 10. 10 20/06/2011 Maximize service adoption SMS received Welcome to Spain! Save 80% of your Roaming costs by using Wi-Fi. Click here to download the app. Largest Wi-Fi footprint over 500,000 hotspots in 93 countries Unique Promotion Feature
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Editor's Notes

  1. The agenda for today. A short introduction on GemaltoThen the Wifi roaming opportunity? With a question mark.And a conclusion slide.
  2. Some call it an avalanche, some call it a wave. To illustrate the Mobile Internet raise, I’ll give you 2 figures.85% access to Mixi, the largest SNS (social network service) in Japan is from mobile.35% of …Read more: http://techland.time.com/2011/05/12/one-third-use-smartphone-apps-before-getting-out-of-bed/#ixzz1MF44y98U
  3. Let’s have break - I have a questionfor you.What can you get with 39,000 USD?An AUDI car? …Roaming is still expensive
  4. Another question to the floor. What do they have in common?Answer: Wi-Fi. Wi-Fi is everywhere!
  5. If we combine the 3 previous slides: people want Internet from smart phones, high data roaming costs and Wi-Fi is everywhere, Wifi roaming looks like the ideal solution….All of this for revenues that will likely be small compared to data roaming revenues.So, it it worth …?
  6. This is where we come in.We propose a turnkey service to MNO Our WiFi Roaming Cloud is a B2B hosted service.With it, MNO can offer their subscribers WiFi Roaming with minimum effort & max impact.
  7. Maximum impact: 2 features
  8. Conclusion: peace of mind, Launch Wifi Roaming with minimum effort & maximum impactTo know more, come and see our demo in the innovation showcase.