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Trends in Asia Pacific’s MVNO market | Telecoms World Asia 2017

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Presentation given at the Telecoms World Asia 2017 event in Bangkok 21-22 March. Speaker: Allan T. Rasmussen, Managing Director, Yozzo Co., Ltd.

What’s driving MVNO growth in the region?
Where are new markets and opportunities?
Catering to the region’s diverse population – factors for success

For 18 years, Carriers World Asia has been an annual platform for leading international carriers, operators, authorities and suppliers to meet, learn and create fruitful business partnerships for the betterment of wholesale revenue and growth. With the dawn of a digital era, it’s become imperative for telecoms operators to undergo a top-down transformation to survive and thrive in an age of disruptive technology, business models and new competitors.

In 2017, Carriers World Asia was re-branded to Telecoms World Asia introducing to other tracks under the umbrella: Networks and Digital Transformation.

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Trends in Asia Pacific’s MVNO market | Telecoms World Asia 2017

  1. 1. TRENDS IN ASIA PACIFIC’S MVNO MARKET WHAT’S DRIVING MVNO GROWTH IN THE REGION? WHERE ARE NEW MARKETS AND OPPORTUNITIES? CATERING TO THE REGION’S DIVERSE POPULATION - FACTORS FOR SUCCESS YOZZO CO.,LTD21-22 March
  2. 2. ONE OF TWO OBJECTIVES – TRADITIONALLY AND INCREASINGLY COMMON GENERATE TELECOMS REVENUES TO UPLIFT / CROSS SELL CORE BUSINESS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand 1 / 14 MIX - OR STARTING IN ONE, MOVE TO ANOTHER Tune Talk Circles.Life Penguin Woolworths Connect LINE Mobile ALDI Mobile Tune Talk Snail Mobile LINE Mobile
  3. 3. A NEW BREED OF MVNO’S ECOSYSTEM CONTROL • DATA COLLECTION • OTT REGULATION • ENTERPRISE SERVICE Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand Panasonic Lenovo Connect Foxconn Xunjie Xiaomi Mi Mobile Google fi LINE Mobile WhatsApp Alibaba 2 / 14
  4. 4. SAME SAME BUT DIFFERENT Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand Panasonic Lenovo Connect Foxconn Xunjie • Enterprise: 1 million+ employees and their families across China/Taiwan - Employees as subscribers • Ecosystem: Stay in control of the customers journey, product and service experience. • E-SIM: Out-the-box global connectivity and a shift in after sale services. Lenovo Connect • OTT Regulation: Obtain local MVNO license to satisfy growing OTT concern from national regulators • Interconnection: Link OTT with telecom for seamless connection and communication.. • Cross sell and upsell: E-commerce, advertising, content, payment, roaming services (B2B and B2C) Lenovo Connect • Complete Ecosystem: Device, operating system, services, content and connectivity. • Push innovation: New innovation faster to mass market instead of being delayed by several MNOs. • Data collection and analysis: Large scale international data collection and analysis. Global presence 3 / 14
  5. 5. EVENTUALLY MOST OF THESE WILL FALL INTO THE UPLIFT / CROSS SELL CORE BUSINESS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand UPLIFT / CROSS SELL CORE BUSINESS Panasonic Lenovo Connect Foxconn Xunjie Xiaomi Mi Mobile Google fi LINE Mobile WhatsApp Alibaba Panasonic Lenovo Foxconn Google fi 4 / 14 ECOSYSTEM CONTROL • DATA COLLECTION • OTT REGULATION • ENTERPRISE SERVICE
  6. 6. WHAT’S DRIVING MVNO GROWTH IN THE REGION? | WHERE ARE NEW MARKETS AND OPPORTUNITIES? STARTUPS FOCUSED ON MOBILE SERVICES MEDIA & BROADCASTING ENTERPRISE SEGMENT DIGITAL TRANSFORMATION SMART DEVICE UPTAKE/USAGE EXCESS CAPACITY REGULATORY ENVIRONMENT Increased investment in ICT infrastructure Increased logistics, e-commerce, payment services Technology efficiency Cloud based services Maturing Markets Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand MOBILE 1ST CHANGE IN CONSUMER PATTERNS IoT/M2M e-SIM/OTT ASEAN SPECIALIST MVNE’S 5 / 14
  7. 7. WHAT’S DRIVING MVNO GROWTH IN THE REGION? | WHERE ARE NEW MARKETS AND OPPORTUNITIES? STARTUPS FOCUSED ON MOBILE SERVICES ENTERPRISE SEGMENT DIGITAL TRANSFORMATION SMART DEVICE UPTAKE/USAGE CHANGE IN CONSUMER PATTERNS EXCESS CAPACITY Increased investment in ICT infrastructure Increased logistics, e-commerce, payment services Technology efficiency Cloud based services Maturing Markets Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING MOBILE 1ST REGULATORY ENVIRONMENT ASEAN SPECIALIST MVNE’S 6 / 14
  8. 8. IoT M2M E-SIM OTT CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Growth in IoT/M2M from various government programs (Digital Economy Thailand, Smart Cities, Digital Malaysia, etc.)  OTT service providers looking to obtain licenses to adhere to new regulations (I.e. India, Thailand, Indonesia)  Increased cross-border trade, new infrastructure, logistics and transportation, climate change, smart farming, water management. ASEAN SPECIALIST MVNE’S 7 / 14
  9. 9. REGULATORY ENVIRONMENT CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Growth in IoT/M2M from various government programs = open markets and lower barriers to entry  Getting un-served segments served (i.e. community MVNOs, or MVNO programs like in South Korea)  Supporting startups and SME ecosystem.  Introduction of OTT licensing.  Closer cross-border regulatory co-operation. ASEAN SPECIALIST MVNE’S 8 / 14
  10. 10. CHANGE IN CONSUMER PATTERNS CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Subscribers are more up-to-date on trends and innovations than most MNO’s and can’t understand why they have to wait so long for these new service to arrive.  Markets are maturing and becoming highly segmented. Opportunities in niche/segmented markets require unique and integrated offerings rather than competing on price/bundles.  Higher bandwidth availability from 3G/4G networks with consumers seeking convergent ë- lifestyle services and content.  Ericsson: “As smartphone makers and OTT’s have shown, Communications services is all about the experience - and experience goes far beyond simply having network connectivity perform as expected”. ASEAN SPECIALIST MVNE’S 9 / 14
  11. 11. MEDIA & BROADCASTING CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Print and Broadcasters are under immense pressure from OTT service providers, and need to find ways to survive and compete.  Digital transformation but depending on their partners (MNO’s or OTT’s) willingness.  Backhaul/Enterprise - BYOD, CYOD, e-SIM, multi-IMSI options for crews and equipment to work remotely and transmit live with mobile data bonding .  Zero rate breaking news. Citizen reporters, Closer data collection and analytics for targeted advertisement. ASEAN SPECIALIST MVNE’S 10 / 14
  12. 12. SPECIALIST MVNE’S CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  One stop MVNE solutions which significantly reduce necessary Infrastructure investments, and decrease the time needed to launch an MVNO.  Multi-tenant platform resulting in Economies of scale, and thereby being able to offer MVNO’s cost savings, providing higher profit margins to the MVNO’s.  Mitigate complexity: Many companies, with a strong brand and a large customer base, qualify as MVNO’s but are not attracted to the business due to lack of Telco/MVNO knowledge SPECIALIST MVNE’S ASEAN 11 / 14
  13. 13. ASEAN CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Increasing demand in business traveling: e-SIM, Dual IMSI and Multi-IMSI.  Increased regional tourism: I.e. MVNO Snail Mobile. Telkomsel Dual SIM card. Hotel/Mobile phone services i.e Handy.  SIM registration fingerprint (KYC) in Thailand, Laos, Cambodia, Myanmar will limit physical SIM sales abroad.  MNO’s as MVNO’s to enter other markets via MVNO sub-brands to create an ASEAN cluster.  Scalability for MVNO’s  Increasing demand for mobility in enterprise I.e. SMEs fixed–mobile convergence, broadband and mobile services bundling ASEAN SPECIALIST MVNE’S 12 / 14
  14. 14. CATERING TO THE REGION’S DIVERSE POPULATION - FACTORS FOR SUCCESS Regulatory issues in the form of MNP, SIM registration (KYC) spectrum roadmaps and understanding of MVNA/MVNE/MVNO MVNO’s must understand, listen to, and create a unique brand positioning and value offer to attract specific segments or demographics. A host operator who understands the opportunity in on-boarding a MVNO for mutual benefits Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand UNDERSTAND THAT A ONE SUCCESSFUL SETUP DOES NOT NECESSARILY FUNCTION WELL IN OTHER MARKETS. I.e. difference between infrastructure in Thailand and Myanmar. Cultural difference between Malaysians and Cambodians. Different content/services demand 13 / 14
  15. 15. TRENDS IN ASIA PACIFIC'S MVNO MARKET ALLAN T. RASMUSSEN YOZZO.COM 21-22 MARCH BANGKOK, THAILAND THANK YOU!
  • KeithChan35

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    Jul. 25, 2017
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    Mar. 26, 2017

Presentation given at the Telecoms World Asia 2017 event in Bangkok 21-22 March. Speaker: Allan T. Rasmussen, Managing Director, Yozzo Co., Ltd. What’s driving MVNO growth in the region? Where are new markets and opportunities? Catering to the region’s diverse population – factors for success For 18 years, Carriers World Asia has been an annual platform for leading international carriers, operators, authorities and suppliers to meet, learn and create fruitful business partnerships for the betterment of wholesale revenue and growth. With the dawn of a digital era, it’s become imperative for telecoms operators to undergo a top-down transformation to survive and thrive in an age of disruptive technology, business models and new competitors. In 2017, Carriers World Asia was re-branded to Telecoms World Asia introducing to other tracks under the umbrella: Networks and Digital Transformation.

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