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Marketing With LinkedIn

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How to grow and keep clients through your on-line profiles.

How to grow and keep clients through your on-line profiles.

~ Vikram Rajan, with Bruce Libman, Clients For Life consulting, May 7, 2009, Long Island, NY

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    Marketing With LinkedIn Marketing With LinkedIn Presentation Transcript

    • Marketing with LinkedIn.com Growing & keeping clients through your on-line presence.
    • WHO-KNOWS-WHO? I KNOW 30,000 PEOPLE. SO DO YOU.
    • What do you want to do?
      • Prospecting (who-knows-who contact, SEO)
      • Introductions (networking, give & get leads)
      • Team sharing (internal networking/x-selling)
      • Peer support (share advice, resources, fun)
      • Recruitment (hiring, vendors, consultants)
      • Self-updating & organized contact database
      • TODAY, “LinkedIn 101”… get started.
    • versus Facebook.com , etc.
      • Facebook is meant to be social, personal: like the Golf Course (or a BBQ party)
      • LinkedIn is meant to be professional: like the Conference Room ( like this room )
      • There are niche networks, by profession:
      • - LegallyMinded.com: by the American Bar Association
      • - GreenPearl.com: for commercial real estate professionals
      • - ActiveRain.com: for residential real estate professionals
      • - There will be more… and is growing through the big 2.
    • How much time does it take?
      • The same as “off-line” regular networking:
      • 2 – 4 hours a week, or less?
      • Boosts your regular networking, e-newsletter, blogging, seminars, etc.
      • Remember: something is better than nothing.
      • Worth it for those growing careers for next 5 yrs
    • Which step are you on now?
      • Created an account (probably responded Yes to someone else’s invitation.)
      • Filled out “some” of the profile (stuck on what else to do, and why)
      • Invited friends, some responded, some didn’t, don’t know what else to do
      • Got the basics going… what else can I do?
    • 5 ways to build relationships with LinkedIn…
      • Grow your 1 st degree CONTACTS
      • Become active in, then start, GROUPS
      • Give, then ask for, ANSWERS
      • Company search : find who-knows-who in there
      • Broadcast STATUS UPDATES
      • Improve your PROFILE, with “widgets”
      • - blog posts, article links, presentations, etc.
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    • Webmail like AOL or gmail? Click and enter your login info… OR
    • Outlook  File  Import/Export  Excel  .csv
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    • Weekly LinkedIn habits:
      • Enter a new Status Update: self-promotion
      • Review your homepage: who’s doing what
      • Check in-box to accept new Contacts
      • Who can you Recommend this week?
      • Who should you Introduce this week?
      • What responses can you make in Groups ?
      • Browse Contacts’ contacts : Who to add?
      • What questions can you Answer this week?
    • LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…
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    • QUESTIONS? 516.642.4100, Vik@CoGrow.com
      • ~ Vikram Rajan,
      • PRACTICE MARKETING ADVISOR™